Remove Branding Remove Marketing Remove Registration
article thumbnail

The Madrid Protocol: Streamlining International Trademark Registration

IP and Legal Filings

Madrid Protocol provides a simplified mechanism towards even more unifying international registration for trademarks to overcome such hurdles. This blog will examine the features, benefits, effective functioning, and strategies on how best to use the Madrid Protocol to protect the brand globally. Possible Extra Costs.

article thumbnail

Common Law Trademarks: Protect Your Brand Without Registration

Corsearch

Building a brand is no small task. While many businesses go through the process of trademark registration , not every brand needs to take that route right away. Enter common law trademarks a practical way to secure certain rights to your brand from the moment you start using it, without the registration process or fees.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Common Mistakes to Avoid When Registering a Trademark

IP and Legal Filings

Introduction Registration of a trademark is an important step toward building a brand on solid ground. Lack of distinctiveness to incorrect classification are among the common errors that can bring derailment upon your trademark registration. That should represent your brand and not explain it.

article thumbnail

How to Water Your Brand for Growth

Erik K Pelton

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147
article thumbnail

Today’s Trademark Registration is More Valuable than Ever

Erik K Pelton

Obtaining a registration may be statistically more difficult, given the sheer number of existing registrations, and is therefore much more valuable. Obtaining a registration may be statistically more difficult, given the sheer number of existing registrations, and is therefore much more valuable.

article thumbnail

Should Lawyers Offer A Brand Creation Service?

azrights

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.

Branding 119
article thumbnail

Can a brand have too many trademarks?

Erik K Pelton

I’ve worked with many clients over the years who have significant portfolios of several dozen or more trademark registrations. Generally, that’s because they have product lines with different product names and a creative name and a trademark registration to go with each of the names in that product line.

Branding 130