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In the music industry, copyright does more than just credit originality—it helps artists build their brand and reputation. In today’s digital landscape, many creators share their work online on various socialmedia platforms, leaving them vulnerable to exploitation.
In the music industry, copyright does more than just credit originality—it helps artists build their brand and reputation. In today’s digital landscape, many creators share their work online on various socialmedia platforms, leaving them vulnerable to exploitation.
AI and the Global IP System We need a worldwide intellectual property (IP) structure that encourages innovation and invention if we are to benefit from generative AI. The fast uptake of novel technologies such as generative AI necessitates an adaptation of the IP management systems. Impact of AI in different aspects 2.1.
With Gen Zs growing influence on global eCommerce, their attitudes toward counterfeiting present both a challenge and an opportunity for brands. In his previous role as Head of Digital IP Enforcement for Tommy Hilfiger , Alastair lead the global strategic operations for brand protection, encompassing both online and offline actions.
A recent California District Court ruling affirmed that Perfect 10’s ruling applied to the embedding of images from socialmedia onto third party websites. the user name and image, user caption, number of likes, and branding of the socialmedia platform). Amazon.com, Inc., What is Embedding?
These strategies are reshaping consumer perceptions of counterfeit goods and creating significant challenges for brand owners. This blog explores the threat of counterfeit hauls and livestreams, as first detailed in our Brand Protection: The SocialMedia Threat eBook.
For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. With the rise of online marketplaces, socialmedia and illegal online pharmacies, counterfeit medications, unauthorized sales, and illegal product diversion have become more pervasive and harder to combat.
Last week, the UK Intellectual Property Office (UKIPO) released an intriguing report measuring and analyzing (apparently for the first time) the influence that socialmedia influencers exert on consumers also when it comes to purchasing counterfeits.
When it comes to the term ‘cybersquatting,’ it refers to the phenomenon in which fraudulent entities use the internet domains of widely recognized brands and companies to extract benefits from their reputation and goodwill. How Cybersquatters Tarnish a Brand on SocialMedia.
Navigating the Legal Risks for Brands in SocialMedia Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.
Navigating the Legal Risks for Brands in SocialMedia Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.
In part 2 of our socialmedia marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating socialmedia. By: Weintraub Tobin
In part 2 of our socialmedia marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating socialmedia. By: Weintraub Tobin
For many brands, the holiday season brings a surge of infringements on across marketplaces and socialmedia. To keep up with this increased seasonal activity, its critical that brand protection strategies are both flexible and targeted to priority platforms.
Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . Choosing the Brand Name.
Introduction What separates long-established print and electronic media from socialmedia is that it comes along with a bunch of techniques for its usage. These are tools that shaped socialmedia to be more significant than the long-established medias. As a result, it is crucial to learn how to safeguard IP.
For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. In particular, if a product goes viral on any socialmedia platform, it is very likely that counterfeiters will target it.
Navigating Brand Protection and Trademarks for SocialMedia Influencers. Building a brand or business as an influencer on socialmedia is not easy. Not only are you tasked with building a successful, recognizable brand, you’re building yourself as the brand. Trademark Benefits.
TikTok, the Chinese socialmedia giant, is the world’s fastest growing brand, up 215% over 2021, according to BrandFinance, a firm that rates the Global Continue reading.
From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing. While influencer marketing has become popular in the creator space, it doesnt come without risks. By: Weintraub Tobin
When it comes to promoting, marketing, and advertising, socialmedia is one of the most effective and powerful ways. Content creators and socialmedia influencers work sincerely to build their reputation for expertise in specific industries, products, and topics. How to Ensure Compliance with IP?
The new socialmedia platform Threads was launched on July 5, 2023. As users rush to join the platform, brands should also prioritize claiming accounts in order to guarantee the availability of their choice names—and to prevent potential bad faith registrants. Threads names may therefore eventually have a wider reach.
As brands have begun to increasingly rely on digital platforms to reach and engage with their target audience, the risk of unauthorized use of trademarks and the sale of counterfeit products has also grown. Unauthorized pages and posts on socialmedia can dilute a brand’s goodwill and reputation and confuse consumers.
Here is our recap of last week’s top IP developments including summary of the posts on the repudiations against personality rights, Govt. They also sought to ensure deletion/removal of all live streamed court videos/clips/shorts/memes of High Court of Madhya Pradesh which were created and circulated on socialmedia.
Steven Bartlett points out that the absence of a patent or IP protection is holding Chakow back. For this reason, the IPO always recommends seeking advice from an IP professional beforehand. From this, they can try to establish a well-recognised brand, which may prove to be a far better solution for their product.
From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing. While influencer marketing has become popular in the creator space, it doesnt come without risks. By: Weintraub Tobin
The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto socialmedia handles. IP Challenges in the Metaverse. A Comprehensive Approach to IPRs.
Less common is the need for a brand to apologize for social posts about drinking. When people engaged with the posts, the brand responded with hard-to-beat “your mama” retorts. We recommend doing the following: Know all of the official brandsocialmedia channels – keep a current list.
On the one hand, socialmedia has enabled global sharing of news and creative media. This article was prompted in part by Tabathia, also known as The Adorned Fox (“TAF”), whose post on trademarking her brand spurred me to reach out and learn more about her experience. It definitely got my accounts where they are today.
On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on socialmedia, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products. While Ye’s company, Mascotte Holdings Inc.
We say goodbye to 2021 with the most interesting posts and articles from the surrounding IP blogs of the past week! Creator Mason Rothschild revealed in an open letter to Hermès, which he posted on his Instagram account on December 22, that he received a cease-and-desist letter from the French luxury goods brand.
A SocialMedia Influencer is someone who creates unique material that keeps people interested on multiple socialmedia platforms, causing them to return for more high-quality information. One of the most significant methods to safeguard material on socialmedia is through copyright. Make intangible assets.
Attorneys can help independent content creators and socialmedia influencers who are offered corporate marketing partnerships negotiate better terms and avoid unexpected liability by knowing common pitfalls in brand deal agreements, says Julian Sarafian at For Creators by Creators.
INTRODUCTION A distinct scent has immense recall value and the potential to become a powerful identifier of a brand. Several luxury brands, including Tom Ford, Chanel, and Dior, annually invest millions into developing and marketing their signature perfumes. billion in 2025.
Here are my top ten IP-related podcast picks (in alphabetical order): . “C C elebrities Sued f or Posting Images of Themselves ” by The Briefing by the IP Law Blog . The IP law blog, published by Weintraub Tobin and hosted by intellectual property attorneys Scott Hervey and Josh Escovedo, delves into IP issues in the news.
Want to meet one of the pre-eminent socialmedia experts in America? Kris is the CEO of Ruby Media Group, a full service Public Relations and SocialMedia Agency located in Manhattan, which offers public relations services, content marketing, socialmedia and personal branding services.
Additionally, they help the customers distinguish between brands and understand the quality of the products they buy. Trademarks also carry all the image and reputation a brand builds over the years. It has already knocked out some widely recognized brands in the past, including Cellophane, Asprin, and Escalator.
A trademark would be the asset that holds together a brand identity for a business, ensuring that its goods or services remain differentiated from others in the marketplace. They protect businesses against “Unfair Competition” by preventing others from using that equity of the trade brand.
The designer also agreed to give certain rights to JLM related to a bridal line created in the designer’s own name in exchange for compensation and JLM’s investment in the brand. Things went south, however, when JLM tried to renegotiate the parties’ deal by expanding the designer’s socialmedia job duties.
The IPKat has received and is pleased to host the following guest contribution by Katfriend Spyridon Sipetas (Stockholm University), tackling the IP implications of ‘brat’. The ‘brat’ phenomenon: Exploring cultural influence and IP dynamics by Spyridon Sipetas Summer 2024 has officially been proclaimed as ‘brat summer’. Read on then!
Fans expressed their love for the show various ways on socialmedia. Netflix is now suing Bear and Barlow for stealing “ valuable intellectual property ” to build their global brand. The song writing duo seemed to have crossed the line when they began profiting off the Bridgerton brand.
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