Branding IP Marketing 
Traverse Legal Blog
MARCH 21, 2025
While these can be negative situations by the platforms themselves, a more serious issue occurs when third parties steal your market share and affect your revenue. They drive down your prices, confuse customers, and can seriously damage a brand’s reputation. Your return on investment from vigorous brand enforcement is real.
IP Watchdog
DECEMBER 10, 2024
This week my conversation is with Leo White, who is Chief IP Counsel and Associate General Counsel for The Duracell Company. During our conversation we begin by briefly talking about patent strategy, but then move quickly to brand protection, trademarks, trade dress and effectively working with customs agencies around the world.
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IP and Legal Filings
DECEMBER 16, 2024
The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.
IP and Legal Filings
NOVEMBER 12, 2024
Introduction Registration of a trademark is an important step toward building a brand on solid ground. Whether you are a startup founder, an entrepreneur, or an IP professional, knowledge of these areas can save you time and resources. That should represent your brand and not explain it.
Corsearch
NOVEMBER 15, 2024
For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. This blog explores the evolving threat landscape facing pharma brands and how a combination of brand protection technology and end-to-end investigations can effectively mitigate these risks.
Corsearch
MARCH 19, 2025
With Gen Zs growing influence on global eCommerce, their attitudes toward counterfeiting present both a challenge and an opportunity for brands. In his previous role as Head of Digital IP Enforcement for Tommy Hilfiger , Alastair lead the global strategic operations for brand protection, encompassing both online and offline actions.
azrights
MAY 3, 2022
Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . Choosing the Brand Name.
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