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Branding Due Diligence – Make it or Break it

Selvam & Selvam Blog

Branding is important because not only does it create a memorable impression among the public, but it allows consumers to know what to expect from your company. It is a way of distinguishing your brand from the competitors. Get that wrong, and it is no exaggeration to say that your brand will sink even before it has a chance.

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Trademarks in M&A Due Diligence

JD Supra Law

Due diligence of trademark registrations can get lost in the shuffle. But thorough review of brand assets can help avoid pitfalls and maximize the investment. In a complex merger or acquisition, there are many moving parts. By: Erise IP

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M&A Checklist — How to Prepare Your IP for the Legal Due Diligence Process

LexBlog IP

But any company preparing to sell within the next five years should consider the more common IP issues that arise during the legal due diligence process. In most cases, this can be broken down between two central areas – technology and branding. Branding is protected by either registered or common law trademarks.

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The Everlasting Trademark Battle of USPTO

IP and Legal Filings

With growing businesses atmosphere and more strong due diligence in terms of getting aware of their rights, there has been a huge influx in registering of their IP assets. Talking about the United States Patent and Trademark Office (USPTO), the businesses are more into getting a US trademark registration due to its more relevance.

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UNABLE TO REGISTER YOR TRUE BRAND DUE TO PRIOR IDENTICAL REGISTRATIONS? HERE’S WHAT YOU CAN DO

Selvam & Selvam Blog

I think you would agree with me that protecting a brand has become increasingly difficult in this digital era, where originality is becoming a thing of the past. Recently, we had a case wherein our Client’s IR application was provisionally refused by the Indian Registry due to the existence of an already registered identical mark.

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Fatal Mistakes Made By The ‘Bored Ape Yacht Club’ & ‘Crypto Punks’ NFT Projects

Traverse Legal Blog

These NFT drops offer valuable learning lessons which every NFT project, brand, and company must consider before launching their NFTs project. In this video, we will also examine the legal strategies each project got right on trademark registration and copyright licensing. The “Crypto Punk” brand name is a trademark.

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Intellectual Property – The Key To A Successful Brand

azrights

Introducing Brand Tuned. To give businesses the best start in life when it comes to developing a new brand, it is essential that intellectual advice is taken during branding projects so the brand can stand, be distinctive, and use protected IP to remain unique. It’s the very heart and soul of your brand.