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25 Branding Tips

Erik K Pelton

The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the foundation you begin with to build a bold brand. Use the proper trademark symbol with your brand (TM, SM, or ®).

Branding 130
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Why Restaurants Need Trademark Registration

Erik K Pelton

I love a great meal, I love supporting small local businesses, and I have a connection to the restaurant industry: my wife and my brother-in-law own two restaurants. I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name.

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Read this before choosing a new brand name!

Erik K Pelton

The following is an edited transcript of my book video Building a Bold Brand Chapter 1: Choose Wisely. Bold brands begin with great brand names, but brands are much more than just names. Brand names are at the core of a brand’s persona. Be creative.

Branding 130
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Trademark Refusal & Copyright Registration Differences

IP and Legal Filings

Geographically Descriptive Terms: It is important to note that trademarks that include words that are geographically descriptive (like names of cities or countries) will not be eligible for registration if they create the impression that the products or services originating from other places are originating from the mentioned geographical location.

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Having Trademark Registration is Like Double Insurance for Your Brand

Erik K Pelton

The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand. I have insurance on the building, and on my business and property. Trademark registration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand.

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Trademark registration: a boost to any brand’s immune system

Erik K Pelton

The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. It’s a hybrid of half-vaccinated.

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Big Businesses Need Trademark Protection; Small Businesses Need It Even More

Erik K Pelton

The following is a transcript of my video Big Businesses Need Trademark Protection; Small Businesses Need It Even More. Over the last 20 years, I have been so incredibly blessed to work with thousands of small businesses. The vast majority of my clients have been small businesses. They can crush small businesses.

Business 173