Erik K Pelton

AUGUST 23, 2020

The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. challenging than in the past since there are so many existing businesses, and because any business, regardless of location, can go online and. protections and powerful branding.

Branding 130

Branding Brands Branding Business 130

IP and Legal Filings

DECEMBER 16, 2024

The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.

Branding 98

Branding Branding Brands Designs 98

Erik K Pelton

AUGUST 24, 2020

It’s really hard for me to think of a situation where a business would have too many trademarks. When a business has multiple trademarks, multiple trademark registrations, we call that a portfolio of marks. We have a logo, we have a brand name, we have a name for the newsletter, a name for our free online monitoring tool.

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

AUGUST 3, 2020

A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks. And of course, which I advocate, should be registered trademarks. How did you do? .

Branding 130

Branding Brands Branding Registering Trademarks 130

Erik K Pelton

FEBRUARY 16, 2021

There are three things that I believe set Building a Bold Brand: The foundations of trademark protection apart from any other book that’s been written on the topic of trademarks and branding. It’s a perspective from a lawyer, for businesses, and about marketing. Amazon: Building a Bold Brand by Erik M.

Branding 130

Branding Brands Branding Business 130

azrights

MAY 3, 2022

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.

Branding 119

Branding Brands Branding Registration 119

Erik K Pelton

NOVEMBER 3, 2020

The following is an excerpt from my book, Building a Bold Brand. I am particularly sensitive to the trademark challenges that small businesses face for several reasons. Since 1999, I have built and managed my own small business, Erik M. In fact, small businesses may be even more capable. Corporate attorney.

Business 130

Business Trademark Cease and Desist Branding 130

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. It doesn’t matter.

Branding 130

Branding Brands Branding Social Media 130

TorrentFreak

APRIL 12, 2022

There have been no public developments on that front but Carrasquillo now faces new problems relating to a spin-off business. Carrasquillo’s ‘Reloaded’ IPTV Branding. According to the complaint, NuStar learned that Carrasquillo intended to launch an apparel business under the ‘Reloaded’ brand in July 2019.

Branding 142

Branding Brands Branding Trademark 142

Kashishipr

JANUARY 19, 2022

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. How Does a Trademark Help in the Marketing of a Brand?

Marketing 105

Marketing Marketing Trademark Branding 105

Erik K Pelton

JANUARY 4, 2024

The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.

Branding 130

Branding Brands Branding Editing 130

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. They can be found anywhere in any field of business. Trademark is our experience.®,

Branding 130

Branding Brands Branding Trademark 130

azrights

MAY 10, 2022

It’s well known that the failure rate of small businesses is extremely high. Entrepreneur.com rates people’s chances of surviving in business beyond 5 years at 50/50, while the chances of failure after 10 years are 70%. With that in mind, here are the top 13 reasons why businesses are less successful than they might otherwise be.

Business 98

Business Branding Branding Brands 98

TorrentFreak

OCTOBER 30, 2024

While players such as StreamEast currently receive twice as many monthly visits, Livehd7 sites are mostly presented in Arabic so are directly relevant to the MENA market. Around September 18, 2023, various Livehd7-branded domain names began diverting to the ACE anti-piracy portal, including the following: livehd7i.com, livehd77.net,

Branding 111

Branding Branding Brands Marketing 111

TorrentFreak

MARCH 16, 2022

In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. – LimeWire is going from P2P to NFT as it plans a comeback in May – Business Insider. LimeWire Comeback?

Branding 145

Branding Brands Branding Due Diligence 145

Intepat

FEBRUARY 3, 2025

.” While countries like China focus on the “first to file” rule, India gives more importance to those who first use a trademark in the market. This principle helps protect small businesses that adopt a trademark before larger companies enter the same space. But reverse confusion flips this scenario. trademark law.

Branding 59

Branding Branding Brands Trademark 59

Erik K Pelton

MARCH 8, 2022

I’ve made many mistakes in business over the years. Far and away, the worst marketing mistake I ever made was paying money – several thousand dollars – to be on Forbes radio on airplanes more than a decade ago. was the worst marketing mistake I’ve ever made. The interview is good.

Marketing 113

Marketing Marketing Branding Branding 113

Indiana Intellectual Property Law

NOVEMBER 22, 2024

According to the complaint, Atlas Van Lines was founded in 1948 and has become a globally recognized brand, with over 430 independent agencies and partners in 140 countries. Defendants AMG and UBM are accused of using the “Atlas” name and logo on their website , and in their marketing materials. Continue reading

Branding 52

Branding Brands Branding Trademark 52

TorrentFreak

JANUARY 8, 2022

Pirates Expolit Payment Processor Branding. According to AAPA, among other things the inclusion of payment processor logos on payment portals gives them an air of legitimacy while damaging the processors’ brands. PayPal is committed to finding a workable solution to combat piracy’s impact on the industry and on their brand.

Branding 144

Branding Brands Branding Due Diligence 144

Technology & Marketing Law Blog

AUGUST 11, 2022

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. Chapter 10: Other Business Torts. Chapter 12: Brand Protection and Usage. It is available for purchase in the following formats: * DRM-free PDF file. Price: $12. Price: $30 + shipping and tax.

Editing 126

Editing Advertising Advertising Marketing 126

McKinsey Operations

APRIL 5, 2023

The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop broad skillsets and prioritize collaboration.

Marketing 102

Marketing Marketing Business Branding 102

IP and Legal Filings

SEPTEMBER 12, 2024

Trademarks are very important business assets because they distinguish products and embody reputation. The judgment made budget retailers realize the price they must pay for imitating established brands and stressed the virtue of originality in design, even within the lower end of the market. [3] Dongre and Ors. V Whirlpool Co.

Branding 98

Branding Brands Branding Trademark 98

Technology & Marketing Law Blog

JULY 23, 2024

Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. The post Announcing the Seventh Edition of Advertising & Marketing Law Casebook by Tushnet & Goldman appeared first on Technology & Marketing Law Blog. Price: $12 * Kindle.

Editing 98

Editing Advertising Advertising Marketing 98

SpicyIP

FEBRUARY 4, 2025

Mahindra, Tanishka Goswami analyzes the Court’s findings on the importance of house marks in infringement assessment, and the nature of the relevant market. Explaining the recent Delhi High Court decision in Gensol v. Tanishka is an advocate at the High Court of MP. Her previous posts can be found here. 3000 crores.

Trademark 107

Trademark Marketing Marketing Trademark Law 107

IP and Legal Filings

SEPTEMBER 26, 2024

Geographical indications bring a sense of security that protects unique property that belongs to a particular geographical location, increasing its value in the market. By throwing more light on the market economy and local market, it can be noted that G.I. tags have a significant impact.

Marketing 105

Marketing Marketing Branding Branding 105

Corsearch

JANUARY 31, 2025

For many brands, the holiday season brings a surge of infringements on across marketplaces and social media. To keep up with this increased seasonal activity, its critical that brand protection strategies are both flexible and targeted to priority platforms.

Social Media 59

Social Media Branding Branding Brands 59

Plagiarism Today

JANUARY 11, 2023

The original lawsuit was filed against luis Fonsi, the original performer of Despacito , alleging that the hit song made an unlawful use of their 1989 riddim entitled Fish Market (better known as Poco Man Jam ). 3: Zara Sues “Responsible” Brand Thilikó for “Passing Off” Zara Wares, Photos as its Own.

Reporting 246

Reporting Plagiarism Branding Branding 246

Biswajit Sarkar Copyright Blog

JANUARY 29, 2025

London, UK A fizzing legal battle is brewing in the Intellectual Property world as Thatcher Cider, a renowned British cider brand, locks horns with supermarket giant Aldi over an alleged Trade Mark infringement. However, the High Court ruled in Aldis favour.

Trademark 52

Trademark Intellectual Property Branding Branding 52

Art Law Journal

SEPTEMBER 30, 2022

Pauline Brown, renowned expert on luxury branding and founder of Aesthetic Intelligence Labs, discusses the definition of aesthetic intelligence and how it can drive business interests.

Business 96

Business Branding Branding Brands 96

Plagiarism Today

SEPTEMBER 17, 2024

Music companies are increasingly targeting businesses who use their music on social media. Here's what you need to know. The post The Battle Over Music in Social Media Videos appeared first on Plagiarism Today.

Social Media 299

Social Media Music Plagiarism Business 299

IP and Legal Filings

JANUARY 8, 2025

The Trademarks Act, 1999, gives trademark protection to the identity of brands. An Insight into the Nexus between Customs and Trademark Laws Trademark laws protect the identity of brands through exclusive rights granted to the owners of registrations.

Trademark 59

Trademark Law Trademark Law Intellectual Property 59

JD Supra Law

NOVEMBER 6, 2024

The Adult-Use Processor Type 3 Branding license (Brand License) authorizes the license holder to market their brand(s) in New York State's adult-use cannabis market by entering into white labeling agreements with other licensed adult-use processors. By: Vicente LLP

Branding 62

Branding Brands Branding Licensing 62

JD Supra Law

SEPTEMBER 14, 2023

In today’s digital era where social media is at the core of all business, influencers have emerged as pivotal players in the world of marketing, wielding significant influence over their followers and the brands they represent.

Marketing 82

Marketing Marketing Social Media Law 82

CopyrightsWorld

MAY 18, 2022

Kris is the CEO of Ruby Media Group, a full service Public Relations and Social Media Agency located in Manhattan, which offers public relations services, content marketing, social media and personal branding services. – What PR, SEO and Content Marketing strategies lead her clients to success? – Are NFTs a bubble?

Social Media 98

Social Media Business Marketing Marketing 98

Dragons' Den

FEBRUARY 13, 2025

The Brand Behind the Brolly When Steven Bartlett questioned Reid and Trib on where they saw the brand in five years, they confessed that they didnt just perceive it as a fair-weather invention but rather a key part of a busy commuters everyday belongings.

Blogging 52

Blogging IP Intellectual Property Designs 52

Dragons' Den

FEBRUARY 6, 2025

Touker Suleyman makes a sound observation: once the market has been established, overseas manufacturers may undercut to compete for sales. Kelsang responds that the market for the product is yet to be properly established. They claim this would be through marketing and education. The two seek 75K for 1% of their business.

Blogging 52

Blogging IP Business Branding 52

Erik K Pelton

SEPTEMBER 3, 2024

The internet has lowered barriers to starting a new business, therefore finding a good and protectable brand name is becoming increasingly difficult. Non-traditional trademarks (shapes, sounds, smells, configurations, and other “odd” trademarks) are increasingly becoming part of marketing for small and big businesses.

Registration 130

Registration Trademark Social Media Branding 130