Erik K Pelton

DECEMBER 21, 2021

Building strong and protected brand names begins with developing creative names. In this episode Erik reveals several tips for brainstorming brand names and trademarks. The post Tips for Brainstorming New Business and Brand Names appeared first on Erik M Pelton & Associates, PLLC.

Branding 113

Branding Brands Branding Business 113

Erik K Pelton

AUGUST 19, 2021

A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of? appeared first on Erik M Pelton & Associates, PLLC.

Branding 264

Branding Brands Branding Business 264

Erik K Pelton

AUGUST 27, 2024

The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark. Probably not!

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Registration Business Social Media Trademark 130

JD Supra Law

JULY 3, 2024

Creating new business and product names, designs, and logos is a daunting task to those looking to launch develop their brands. In addition to wanting something memorable and appealing, trademark attorneys recommend avoiding existing words or phrases in order to create something unique and distinctive within the relevant marketplace.

Brands 73

Brands Branding Branding Business 73

JD Supra Law

AUGUST 20, 2024

As a content creator, your brand is your livelihood. You work tirelessly to create engaging content, build your audience, and attract partnerships with brands. But amidst the creativity and hustle, there’s one critical aspect many content creators overlook— legal protection. By: Kohrman Jackson & Krantz LLP

Branding 113

Branding Brands Branding Business 113

Erik K Pelton

JANUARY 9, 2023

The following is an edited transcript of my video Protecting a Law Firm Brand. Over the years, we’ve had the good fortune to work with all types of businesses, including many law firms, to protect their brands. Law firm brands can be protected just like any other business.

Branding 147

Branding Brands Branding Law 147

azrights

JUNE 27, 2023

Or growing your business to sell? Do you: Know what ‘brand’ means and signifies to the value of your business? Have the knowledge and skills in Brand IP and branding to be your own brand manager? The changed 21st century business environment makes this an imperative. Why brand management?

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Branding Brands Branding Business 52

Erik K Pelton

AUGUST 16, 2021

The following is a transcript of my video Big Businesses Need Trademark Protection; Small Businesses Need It Even More. Over the last 20 years, I have been so incredibly blessed to work with thousands of small businesses. The vast majority of my clients have been small businesses. They can crush small businesses.

Business 173

Business Trademark Branding Brands 173

Erik K Pelton

JANUARY 4, 2024

The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.

Brands 130

Brands Branding Branding Editing 130

Erik K Pelton

AUGUST 26, 2021

Big businesses need trademark protection; small businesses need it even more. A small business can be crushed by a trademark dispute, or a rebranding. If you are a small business, can you afford not to protect your brand? Trademark protection costs money, but the benefits far outweigh the costs.

Business 173

Business Trademark Branding Brands 173

Erik K Pelton

JANUARY 25, 2022

Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. The post Building a Bold Brand Wheel: 8 Types of Bold Brand Names appeared first on Erik M Pelton & Associates, PLLC.

Brands 130

Brands Branding Branding Business 130

Kashishipr

FEBRUARY 2, 2022

The ultimate success of brands and businesses in the modern world largely depends on the groundbreaking innovation that sets them apart from the rising competition in the market. Having a robust Intellectual Property (IP) portfolio and strategizing well to maintain it can do wonders in enhancing your brand value and market share.

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Brands Branding Branding Business 98

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. It doesn’t matter.

Branding 130

Branding Brands Branding Social Media 130

Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

Branding 182

Branding Brands Branding Social Media 182

IP and Legal Filings

SEPTEMBER 12, 2024

Trademarks are very important business assets because they distinguish products and embody reputation. The judgment made budget retailers realize the price they must pay for imitating established brands and stressed the virtue of originality in design, even within the lower end of the market. [3] Dongre and Ors. V Whirlpool Co.

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Brands Branding Branding Trademark 97

Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Look at how you’re using your brands.

Branding 147

Branding Brands Branding Copyright Notice 147

Erik K Pelton

APRIL 25, 2022

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I didn’t want to go down that road because the brand name wasn’t resonating with me.

Brands 147

Brands Branding Branding Trademark 147

Erik K Pelton

JUNE 7, 2022

Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. The post Branding Lessons from Formula1 appeared first on Erik M Pelton & Associates, PLLC.

Branding 113

Branding Brands Branding Business 113

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

SEPTEMBER 30, 2021

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. For a brand, that sort of propulsion is the proper use of the brand over time.

Branding 147

Branding Brands Branding Registration 147

JD Supra Law

SEPTEMBER 6, 2024

Building a strong and distinctive brand identity for your business is crucial for driving sales, fostering consumer loyalty, and standing out in any industry, and more so for emerging and rapidly evolving sectors such as cannabis and psychedelics. Trademarks are essential for protecting your brand's name, logo, and overall image.

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Branding Brands Branding Trademark 63

JD Supra Law

JULY 1, 2024

Trademark law continues to be the cornerstone of brand identity. This article explores the significance of tacking as a vital strategy that allows businesses…Trademark law continues to be the cornerstone of brand identity. One concept that introduces a unique set of challenges in trademark law is “tacking.” By: Sunstein LLP

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Trademark Law Branding Brands Branding 97

JD Supra Law

MARCH 3, 2023

Businesses should consider seeking trademark registrations to protect their brands against unauthorized use by others, but also because a registered trademark can add credibility to your brand. By: Tucker Arensberg, P.C.

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Branding Brands Branding Business 55

Erik K Pelton

AUGUST 23, 2020

The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. challenging than in the past since there are so many existing businesses, and because any business, regardless of location, can go online and. protections and powerful branding.

Branding 130

Branding Brands Branding Business 130

Traverse Legal Blog

SEPTEMBER 20, 2024

We represent entertainers, celebrities, and influencers looking to monetize their name, likeness, and voice, endorsing third-party brands. “Influencer Marketing” and “Social Media Brand Endorsement” have become big business. This means they also own and need to license the copyright to the brand.

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Social Media Brands Branding Branding 52

IP Watchdog

JUNE 28, 2022

Earlier this month, e-commerce giant Amazon.com issued its latest Brand Protection Report detailing steps taken by the tech titan to reduce the tide of counterfeit products being sold to consumers around the globe.

Branding 119

Branding Brands Branding Reporting 119

JD Supra Law

OCTOBER 3, 2024

While interest in buying and selling fashion brands and their associated business lines is constant, structuring and negotiating these opportunities is uniquely challenging. Here, we present key initial considerations for anyone sitting on either side of the table. By: Katten Muchin Rosenman LLP

Branding 68

Branding Brands Branding Business 68

azrights

MAY 10, 2022

It’s well known that the failure rate of small businesses is extremely high. Entrepreneur.com rates people’s chances of surviving in business beyond 5 years at 50/50, while the chances of failure after 10 years are 70%. With that in mind, here are the top 13 reasons why businesses are less successful than they might otherwise be.

Business 98

Business Branding Brands Branding 98

Erik K Pelton

AUGUST 24, 2020

It’s really hard for me to think of a situation where a business would have too many trademarks. When a business has multiple trademarks, multiple trademark registrations, we call that a portfolio of marks. We have a logo, we have a brand name, we have a name for the newsletter, a name for our free online monitoring tool.

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

FEBRUARY 16, 2021

There are three things that I believe set Building a Bold Brand: The foundations of trademark protection apart from any other book that’s been written on the topic of trademarks and branding. It’s a perspective from a lawyer, for businesses, and about marketing. Amazon: Building a Bold Brand by Erik M.

Branding 130

Branding Brands Branding Business 130

Erik K Pelton

APRIL 26, 2021

It is not easy to come up with a great new brand name, one that is bold, unique and protectable. Check for domain name availability if that is important for your business. The post Tips for Brainstorming a New Brand Name appeared first on Erik M Pelton & Associates, PLLC.

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Branding Brands Branding Blogging 130

Corsearch

AUGUST 29, 2024

Corsearch, a leading provider of Brand Protection and Trademark solutions, has entered into an exclusive partnership with Proof Authentication, a pioneering force in on-product digital authentication. Corsearch’s leading Brand Protection & Trademark Solutions are revolutionizing how companies create, monitor, and protect their brands.

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Branding Brands Branding Technology 52

Erik K Pelton

JUNE 30, 2021

There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’ trademark. The post 7 Keys to Branding Success appeared first on Erik M Pelton & Associates, PLLC. For more details and the accompanying visual, see [link].

Branding 100

Branding Brands Branding Business 100

Erik K Pelton

SEPTEMBER 10, 2020

As all businesses face some level of crisis right now due to COVID-19, Erik shares some keys for brands and businesses to navigate these choppy waters. The post A brand management checklist for time of crisis appeared first on Erik M Pelton & Associates, PLLC. For more details and the checklist, see [link].

Branding 130

Branding Brands Branding Business 130

Erik K Pelton

JANUARY 19, 2022

As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection. The post 3 Steps to Protect Your Brand in the New Year appeared first on Erik M Pelton & Associates, PLLC.

Branding 113

Branding Brands Branding Business 113

Erik K Pelton

AUGUST 3, 2020

A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks. And of course, which I advocate, should be registered trademarks. How did you do? .

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Branding Brands Branding Registering Trademarks 130

Olartemoure Blog

JUNE 21, 2024

Kantar, a leading market research company, published the list of the 100 most valuable brands in the world for this 2024. The list is headed by Apple, which for the third consecutive year occupies the first place, and this year becomes the first brand to reach the billion-dollar mark.

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