Nelligan Law

FEBRUARY 21, 2025

Now, WWE has filed twelve new trademark applications, reinforcing that intellectual property is just as vital to its business model as the action inside the ring. Osiris Griffin feels like an ancient warrioror maybe a sneaker brand. Haze Jameson could be a whiskey label or a rebellious high-flyer. education policy.

Branding 52

Branding Brands Branding Business 52

JD Supra Law

JANUARY 23, 2025

A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States.

Trademark 116

Trademark Business Branding Branding 116

Erik K Pelton

AUGUST 16, 2021

The following is a transcript of my video Big Businesses Need Trademark Protection; Small Businesses Need It Even More. Over the last 20 years, I have been so incredibly blessed to work with thousands of small businesses. The vast majority of my clients have been small businesses. They can crush small businesses.

Business 173

Business Trademark Branding Branding 173

Erik K Pelton

AUGUST 26, 2021

Big businesses need trademark protection; small businesses need it even more. A small business can be crushed by a trademark dispute, or a rebranding. If you are a small business, can you afford not to protect your brand? Trademark protection costs money, but the benefits far outweigh the costs.

Business 173

Business Trademark Branding Branding 173

Erik K Pelton

OCTOBER 22, 2024

The following is an edited transcript of Chapter 17 of my book video Building a Bold Brand: Enforcement vs. Others An important tool to keep a brand strong and legally protected is to deal with infringement situations when they arise, whether you are the accuser or the alleged infringer. Are your businesses related?

Cease and Desist 130

Cease and Desist Trademark Branding Branding 130

Erik K Pelton

JANUARY 18, 2024

The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names Brainstorming for new brand names is really the genesis of brand protection. It’s not easy to come up with a bold, unique, and protectable name, but it is still possible, Begin with pieces of words and names.

Branding 130

Branding Brands Branding Business 130

JD Supra Law

JANUARY 6, 2025

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, but "NIL deals" is typically used to refer to agreements with college student athletes.

Business 73

Business Branding Branding Brands 73

Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

Branding 182

Branding Brands Branding Social Media 182

Corsearch

JANUARY 9, 2025

Building a brand is no small task. While many businesses go through the process of trademark registration , not every brand needs to take that route right away. Enter common law trademarks a practical way to secure certain rights to your brand from the moment you start using it, without the registration process or fees.

Branding 52

Branding Brands Branding Registration 52

Erik K Pelton

JANUARY 9, 2023

The following is an edited transcript of my video Protecting a Law Firm Brand. Over the years, we’ve had the good fortune to work with all types of businesses, including many law firms, to protect their brands. Law firm brands can be protected just like any other business.

Branding 147

Branding Brands Branding Law 147

Erik K Pelton

MARCH 4, 2025

There are so many ways one can use their brand’s trademark. The following is an edited transcript of my video 25 Ways to Use Your Trademark.

Trademark 130

Trademark Social Media Editing Registration 130

Erik K Pelton

JUNE 17, 2024

The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the foundation you begin with to build a bold brand. Use the proper trademark symbol with your brand (TM, SM, or ®).

Branding 130

Branding Brands Branding Intellectual Property 130

Erik K Pelton

APRIL 25, 2022

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I didn’t want to go down that road because the brand name wasn’t resonating with me.

Branding 147

Branding Brands Branding Trademark 147

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147

Branding Brands Branding Social Media 147

IP and Legal Filings

NOVEMBER 12, 2024

Introduction Registration of a trademark is an important step toward building a brand on solid ground. Today, in a competitive marketplace, the difference between a successful strategy for the long-run has to do with brand identity. That should represent your brand and not explain it.

Trademark 97

Trademark Branding Branding Brands 97

Erik K Pelton

SEPTEMBER 17, 2024

We are a small business and we specialize in helping small businesses protect their brands. The post Do These 5 Things When Starting a New Business appeared first on Erik M Pelton & Associates, PLLC. We are a small business and we specialize in helping small businesses protect their brands.

Business 130

Business Branding Branding Brands 130

Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Look at how you’re using your brands.

Branding 147

Branding Brands Branding Copyright Notice 147

Erik K Pelton

JULY 2, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 1: Choose Wisely. Bold brands begin with great brand names, but brands are much more than just names. Brand names are at the core of a brand’s persona. Be creative.

Branding 130

Branding Brands Branding Editing 130

Erik K Pelton

DECEMBER 19, 2022

I love a great meal, I love supporting small local businesses, and I have a connection to the restaurant industry: my wife and my brother-in-law own two restaurants. I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name.

Registration 299

Registration Trademark Social Media Branding 299

Erik K Pelton

JULY 9, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 2: Bold Brand Building Tools. For more, see Introducing: the Building a Bold Brand Wheel The post Top Tips for Building Bold Brands with Strong Trademarks appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Brands Branding Trademark 130

JD Supra Law

JANUARY 31, 2025

The Guidelines clear and standardized method for calculating illegal business turnover, and the specific rules provided for a number of complex situations will make it easier and more transparent in practice for both brand owners and administrative authorities to enforce trademarks, to fix the amount of administrative fines for trademark infringement (..)

Business 68

Business Trademark Branding Branding 68

Erik K Pelton

DECEMBER 30, 2024

To all the clients along the way who have entrusted their brands to me, I am forever in gratitude. To help protect your brands as you build and grow your businesses gives me joy and pride every day. To help protect your brands as you build and grow your businesses gives me joy and pride every day.

Trademark 130

Trademark Registering Trademarks Branding Branding 130

Erik K Pelton

FEBRUARY 4, 2025

The vast majority are brand names, logo, and slogans. It can get complicated when there’s overlap if a business or a product has elements that are protected by each of these concepts of intellectual property. That’s why intellectual property is really a portfolio of possible protections and rights that a business can have.

Trademark 130

Trademark Copyright Intellectual Property Patent 130

IP and Legal Filings

DECEMBER 16, 2024

The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.

Branding 98

Branding Branding Brands Designs 98

JD Supra Law

AUGUST 20, 2024

As a content creator, your brand is your livelihood. You work tirelessly to create engaging content, build your audience, and attract partnerships with brands. But amidst the creativity and hustle, there’s one critical aspect many content creators overlook— legal protection. By: Kohrman Jackson & Krantz LLP

Branding 118

Branding Brands Branding Business 118

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. It doesn’t matter.

Branding 130

Branding Brands Branding Social Media 130

Erik K Pelton

APRIL 11, 2024

We recognize that business owners have a choice when it comes to protecting their brand and who they hire to work with them. We stack up differently against most others in the field of trademarks.

Trademark 263

Trademark Branding Branding Brands 263

Erik K Pelton

AUGUST 27, 2024

The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark. Probably not!

Registration 130

Registration Business Social Media Trademark 130

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. They can be found anywhere in any field of business. Trademark is our experience.®,

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

JANUARY 4, 2024

The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.

Branding 130

Branding Brands Branding Editing 130

IP and Legal Filings

DECEMBER 3, 2024

INTRODUCTION Earlier, businesses seek operations that go beyond borders in an increasingly globalized economy. This blog will examine the features, benefits, effective functioning, and strategies on how best to use the Madrid Protocol to protect the brand globally. Who Is Eligible to File?

Registration 97

Registration Trademark Intellectual Property Branding 97

IP and Legal Filings

FEBRUARY 17, 2025

In sports, a chain of title has relevance within their agreement, which includes the release of the athletes talents so that their talent can be branded for profit. Therefore, sports tie ups with pre-existing IPs and brands make it easier for commercial exploitation and profit maximisation.

Intellectual Property Law 90

Intellectual Property Law Intellectual Property Law IP 90

TorrentFreak

APRIL 12, 2022

There have been no public developments on that front but Carrasquillo now faces new problems relating to a spin-off business. Carrasquillo’s ‘Reloaded’ IPTV Branding. According to the complaint, NuStar learned that Carrasquillo intended to launch an apparel business under the ‘Reloaded’ brand in July 2019.

Branding 142

Branding Brands Branding Trademark 142

SpicyIP

FEBRUARY 6, 2023

We are pleased to announce that the UK Intellectual Property Office (UK IPO) and International Trademark Association (INTA) are jointly hosting a conference on brand protection strategies on February 24th, 2023 at the Imperial, New Delhi. For further details please read their announcement below.

Branding 124

Branding Brands Branding Intellectual Property 124

Erik K Pelton

FEBRUARY 11, 2025

Pelton & Associates (EMP&A) is a boutique firm focusing on intellectual property protection for businesses and brands, including trademark and copyright applications, trademark disputes, matters with the Trademark Trial and Appeal Board, trademark clearance searches, and other matters.

Intellectual Property 189

Intellectual Property Intellectual Property Law Trademark Registration 189

TorrentFreak

MARCH 16, 2022

In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. – LimeWire is going from P2P to NFT as it plans a comeback in May – Business Insider. LimeWire Comeback?

Branding 145

Branding Brands Branding Due Diligence 145

Erik K Pelton

JULY 6, 2021

The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. I actually heard a friend of mine yesterday refer to it as half-cinated.

Registration 242

Registration Trademark Branding Branding 242