Erik K Pelton

AUGUST 16, 2021

The following is a transcript of my video Big Businesses Need Trademark Protection; Small Businesses Need It Even More. Over the last 20 years, I have been so incredibly blessed to work with thousands of small businesses. The vast majority of my clients have been small businesses. They can crush small businesses.

Business 173

Business Trademark Brands Branding 173

JD Supra Law

JANUARY 23, 2025

A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States.

Trademark 114

Trademark Business Brands Branding 114

Erik K Pelton

OCTOBER 22, 2024

The following is an edited transcript of Chapter 17 of my book video Building a Bold Brand: Enforcement vs. Others An important tool to keep a brand strong and legally protected is to deal with infringement situations when they arise, whether you are the accuser or the alleged infringer. Are your businesses related?

Cease and Desist 130

Cease and Desist Trademark Brands Branding 130

Erik K Pelton

AUGUST 26, 2021

Big businesses need trademark protection; small businesses need it even more. A small business can be crushed by a trademark dispute, or a rebranding. If you are a small business, can you afford not to protect your brand? Trademark protection costs money, but the benefits far outweigh the costs.

Business 173

Business Trademark Brands Branding 173

Erik K Pelton

JANUARY 18, 2024

The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names Brainstorming for new brand names is really the genesis of brand protection. It’s not easy to come up with a bold, unique, and protectable name, but it is still possible, Begin with pieces of words and names.

Brands 130

Brands Branding Branding Business 130

Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

Brands 182

Brands Branding Branding Social Media 182

JD Supra Law

JANUARY 6, 2025

Name, image, and likeness (NIL) deals are analogous to endorsement deals, where businesses contract with a person to promote a product or service, but "NIL deals" is typically used to refer to agreements with college student athletes.

Business 71

Business Brands Branding Branding 71

Corsearch

JANUARY 9, 2025

Building a brand is no small task. While many businesses go through the process of trademark registration , not every brand needs to take that route right away. Enter common law trademarks a practical way to secure certain rights to your brand from the moment you start using it, without the registration process or fees.

Brands 52

Brands Branding Branding Registration 52

Nelligan Law

FEBRUARY 21, 2025

Now, WWE has filed twelve new trademark applications, reinforcing that intellectual property is just as vital to its business model as the action inside the ring. Osiris Griffin feels like an ancient warrioror maybe a sneaker brand. Haze Jameson could be a whiskey label or a rebellious high-flyer. education policy.

Brands 52

Brands Branding Branding Business 52

Erik K Pelton

JANUARY 9, 2023

The following is an edited transcript of my video Protecting a Law Firm Brand. Over the years, we’ve had the good fortune to work with all types of businesses, including many law firms, to protect their brands. Law firm brands can be protected just like any other business.

Brands 147

Brands Branding Branding Law 147

JD Supra Law

NOVEMBER 8, 2024

Small business owners should consider securing a federal trademark registration as a means of safeguarding their business identity and distinguishing themselves from competitors. By: Amundsen Davis LLC

Business 61

Business Trademark Registration Brands 61

Erik K Pelton

JUNE 17, 2024

The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the foundation you begin with to build a bold brand. Use the proper trademark symbol with your brand (TM, SM, or ®).

Brands 130

Brands Branding Branding Intellectual Property 130

IP and Legal Filings

NOVEMBER 12, 2024

Introduction Registration of a trademark is an important step toward building a brand on solid ground. Today, in a competitive marketplace, the difference between a successful strategy for the long-run has to do with brand identity. That should represent your brand and not explain it.

Trademark 97

Trademark Brands Branding Branding 97

Erik K Pelton

SEPTEMBER 17, 2024

We are a small business and we specialize in helping small businesses protect their brands. The post Do These 5 Things When Starting a New Business appeared first on Erik M Pelton & Associates, PLLC. We are a small business and we specialize in helping small businesses protect their brands.

Business 130

Business Brands Branding Branding 130

Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Look at how you’re using your brands.

Brands 147

Brands Branding Branding Copyright Notice 147

Erik K Pelton

DECEMBER 19, 2022

I love a great meal, I love supporting small local businesses, and I have a connection to the restaurant industry: my wife and my brother-in-law own two restaurants. I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name.

Registration 299

Registration Trademark Social Media Brands 299

Erik K Pelton

JULY 2, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 1: Choose Wisely. Bold brands begin with great brand names, but brands are much more than just names. Brand names are at the core of a brand’s persona. Be creative.

Brands 130

Brands Branding Branding Editing 130

Erik K Pelton

JULY 9, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 2: Bold Brand Building Tools. For more, see Introducing: the Building a Bold Brand Wheel The post Top Tips for Building Bold Brands with Strong Trademarks appeared first on Erik M Pelton & Associates, PLLC.

Brands 130

Brands Branding Branding Trademark 130

Traverse Legal Blog

MARCH 21, 2025

They drive down your prices, confuse customers, and can seriously damage a brand’s reputation. With the right legal protections and smart strategies, you can keep control of your brand, protect your pricing, and ensure customers get exactly what they paid for. Your return on investment from vigorous brand enforcement is real.

Brands 52

Brands Branding Branding Marketing 52

Erik K Pelton

MARCH 4, 2025

There are so many ways one can use their brand’s trademark. The following is an edited transcript of my video 25 Ways to Use Your Trademark.

Trademark 130

Trademark Social Media Editing Registration 130

Erik K Pelton

DECEMBER 30, 2024

To all the clients along the way who have entrusted their brands to me, I am forever in gratitude. To help protect your brands as you build and grow your businesses gives me joy and pride every day. To help protect your brands as you build and grow your businesses gives me joy and pride every day.

Trademark 130

Trademark Registering Trademarks Brands Branding 130

JD Supra Law

JANUARY 31, 2025

The Guidelines clear and standardized method for calculating illegal business turnover, and the specific rules provided for a number of complex situations will make it easier and more transparent in practice for both brand owners and administrative authorities to enforce trademarks, to fix the amount of administrative fines for trademark infringement (..)

Business 66

Business Trademark Brands Branding 66

Erik K Pelton

FEBRUARY 4, 2025

The vast majority are brand names, logo, and slogans. It can get complicated when there’s overlap if a business or a product has elements that are protected by each of these concepts of intellectual property. That’s why intellectual property is really a portfolio of possible protections and rights that a business can have.

Trademark 130

Trademark Copyright Intellectual Property Patent 130

IP and Legal Filings

DECEMBER 16, 2024

The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.

Brands 98

Brands Branding Branding Designs 98

JD Supra Law

APRIL 1, 2025

Since the NCAA's landmark policy shift in 2021, student-athletes can now profit from their personal brands. With March Madness in full swing, the spotlight isnt only on thrilling buzzer-beaters or underdog victories; its also on the continued evolution of Name, Image and Likeness (NIL) rights. This is exciting.

Business 68

Business Brands Branding Branding 68

Nelligan Law

MARCH 25, 2025

Though boxing built his name, it was business and branding that cemented his legend. Foreman turned his name into a powerful brand, protected by an extensive network of trademarks and licensing agreements. It was another example of his long-standing commitment to protecting and leveraging the value of his personal brand.

Business 52

Business Brands Branding Branding 52

Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. It doesn’t matter.

Brands 130

Brands Branding Branding Social Media 130

JD Supra Law

AUGUST 20, 2024

As a content creator, your brand is your livelihood. You work tirelessly to create engaging content, build your audience, and attract partnerships with brands. But amidst the creativity and hustle, there’s one critical aspect many content creators overlook— legal protection. By: Kohrman Jackson & Krantz LLP

Brands 116

Brands Branding Branding Business 116

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. They can be found anywhere in any field of business. Trademark is our experience.®,

Brands 130

Brands Branding Branding Trademark 130

Erik K Pelton

AUGUST 27, 2024

The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark. Probably not!

Registration 130

Registration Business Social Media Trademark 130

Erik K Pelton

JANUARY 4, 2024

The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.

Brands 130

Brands Branding Branding Editing 130

IP and Legal Filings

DECEMBER 3, 2024

INTRODUCTION Earlier, businesses seek operations that go beyond borders in an increasingly globalized economy. This blog will examine the features, benefits, effective functioning, and strategies on how best to use the Madrid Protocol to protect the brand globally. Who Is Eligible to File?

Registration 97

Registration Trademark Intellectual Property Brands 97

Erik K Pelton

FEBRUARY 11, 2025

Pelton & Associates (EMP&A) is a boutique firm focusing on intellectual property protection for businesses and brands, including trademark and copyright applications, trademark disputes, matters with the Trademark Trial and Appeal Board, trademark clearance searches, and other matters.

Intellectual Property 189

Intellectual Property Intellectual Property Law Trademark Registration 189

Erik K Pelton

APRIL 11, 2024

We recognize that business owners have a choice when it comes to protecting their brand and who they hire to work with them. We stack up differently against most others in the field of trademarks.

Trademark 263

Trademark Brands Branding Branding 263

Erik K Pelton

JULY 6, 2021

The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. I actually heard a friend of mine yesterday refer to it as half-cinated.

Registration 242

Registration Trademark Brands Branding 242

Indiana Intellectual Property Law

NOVEMBER 22, 2024

According to the complaint, Atlas Van Lines was founded in 1948 and has become a globally recognized brand, with over 430 independent agencies and partners in 140 countries. Plaintiffs allege that this unauthorized use dilutes the distinctiveness of the Atlas Marks and harms their business reputation. Continue reading

Brands 52

Brands Branding Branding Trademark 52

Dragons' Den

JANUARY 23, 2025

Back in Ukraine, Yana had achieved a Masters in Finance and had been selling her own fashion brand through retail partners. Today, Yanas turnover has reached 100k, and she now needs help to scale up her business. The Dragons set to work questioning Yana about her business model. Expanding your business overseas?

Blogging 98

Blogging IP Business Inventor 98