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Tacking in Trademark Law: Even Big Brands Sometimes Miss the Mark

JD Supra Law

Trademark law continues to be the cornerstone of brand identity. One concept that introduces a unique set of challenges in trademark law is “tacking.” Tacking is the ability of a trademark owner to modify their mark without forfeiting its priority status. By: Sunstein LLP

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Trailblazers, OutKasts, and Iconic Brands: The INTA Annual Meeting in Atlanta

JD Supra Law

Against the backdrop of Atlanta's vibrant culture and dynamic business environment, attendees can expect a diverse lineup of speakers, interactive workshops, and insightful sessions covering the latest trends and developments in trademark law, brand protection, and intellectual property. By: Foley Hoag LLP - Making Your Mark

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How China's IP Proposal Could Affect US Brands' TM Strategy

IP Law 360

Proposed amendments to China's Trademark Law aimed at improving the application and enforcement processes could make some common U.S. brand protection strategies moot, and may require brand owners to more carefully explain marks' use or nonuse, say attorneys at Neal Gerber.

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Canadian Trademark Law 2023: A Year in Review

JD Supra Law

2023 was an active year in Canadian trademark law. Canadian Courts addressed a wide range of issues, from licensing to comparative advertising to co-branding. Notable changes also emerged from the Canadian Trademarks Office. Additionally, many trademark fees increased by 20-35%.

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Brand Protection in the Metaverse: What Brands Need to Know

Corsearch

For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. However, we’re already observing complex IP and brand protection challenges, and it’s important businesses plan their strategies carefully.

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The Importance Of Trademark Searches For New Brands : Safeguarding Intellectual Property

Biswajit Sarkar Copyright Blog

In the fast-paced world of business, where new brands emerge every day, protecting one’s intellectual property has become paramount. Trademarks play a crucial role in establishing brand identity and distinguishing products or services from competitors. What is a Trademark?

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How to Create, Build, and Maintain Brand Strength

Corsearch

Invest in brand strength. Put simply, brand strength (sometimes known also as brand equity) is the value that is carried by a brand. It denotes a consumer’s perception of a brand, or the value invested in it by a business over time. What Makes a Brand Strong? Protectability A trademark must be protectable.