Erik K Pelton

AUGUST 30, 2021

On social media these days, much of the content and the news that I see relates to influencers. The shocking thing that I’ve learned is that many of these influencers are not protecting their brands. This is astonishing because an influencer essentially is a brand.

Social Media 182

Social Media Trademark Branding Brands 182

Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

Branding 182

Branding Brands Branding Social Media 182

LexBlog IP

JULY 12, 2023

The new social media platform Threads was launched on July 5, 2023. As users rush to join the platform, brands should also prioritize claiming accounts in order to guarantee the availability of their choice names—and to prevent potential bad faith registrants. Threads names may therefore eventually have a wider reach.

Social Media 52

Social Media Branding Brands Branding 52

IP Law 360

JULY 17, 2024

Hot Girl Walk, a social media-fueled walking organization, sued the founder of a group called Hot Walk Indy in Indiana federal court on Tuesday, claiming trademark infringement and a plot to "aggressively bully" and "take down" its brand.

Branding 52

Branding Brands Branding Social Media 52

IP Tech Blog

FEBRUARY 1, 2024

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. In particular, if a product goes viral on any social media platform, it is very likely that counterfeiters will target it.

Branding 101

Branding Brands Branding Social Media 101

JD Supra Law

MARCH 12, 2024

With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands through trademark and copyright registrations and monitoring fraudulent use of said brands.

Branding 77

Branding Brands Branding Social Media 77

JD Supra Law

AUGUST 3, 2023

Last week, the CEO of Twitter, Elon Musk, announced that Twitter would be re-branded simply as “X.” This abrupt brand change came as a shock to both the social media community at large and the trademark community. Upon the new “X” logo being unveiled on most users’ phones, confusion was almost instant. By: Caldwell

Branding 98

Branding Brands Branding Social Media 98

JD Supra Law

JULY 12, 2023

The new social media platform Threads was launched on July 5, 2023. As users rush to join the platform, brands should also prioritize claiming accounts in order to guarantee the availability of their choice names—and to prevent potential bad faith registrants.

Social Media 52

Social Media Branding Brands Branding 52

LexBlog IP

JANUARY 14, 2022

Navigating Brand Protection and Trademarks for Social Media Influencers. Building a brand or business as an influencer on social media is not easy. Not only are you tasked with building a successful, recognizable brand, you’re building yourself as the brand. Trademark Benefits.

Social Media 52

Social Media Branding Brands Branding 52

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

Branding 147

Branding Brands Branding Social Media 147

Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

Branding 130

Branding Brands Branding Trademark 130

Technology & Marketing Law Blog

JUNE 20, 2024

The photo depicts two children (“Brave” is the one on the right) at the 1 Hotel in West Hollywood wearing the hotel’s branded robes. Reply to this comment with #sharemy1pic if you’re happy with us sharing your photo on our social channels.” June 14, 2024) The post Reusing Social Media Photos for Ads?

Social Media 100

Social Media Copyright Licensing Advertising 100

IIPRD

NOVEMBER 22, 2023

Introduction What separates long-established print and electronic media from social media is that it comes along with a bunch of techniques for its usage. These are tools that shaped social media to be more significant than the long-established medias. How can Influencers protect their IP?

Social Media 59

Social Media IP Intellectual Property Copying 59

IAM Magazine

FEBRUARY 2, 2022

In a social media-driven world, it is imperative that morality clauses are effectively drafted to safeguard the public image of a company’s brand. In Russia, there are several provisions by which a morality clause may be enforced to achieve this aim.

Social Media 52

Social Media Branding Brands Branding 52

IAM Magazine

FEBRUARY 2, 2022

In a social media-driven world, it is imperative that morality clauses are effectively drafted to safeguard the public image of a company’s brand. In Russia, there are several provisions by which a morality clause may be enforced to achieve this aim.

Social Media 52

Social Media Branding Brands Branding 52

JD Supra Law

MAY 5, 2022

Social media is a great frontier to build and expand brand equity. Companies use it to create brand identities and even brand “personalities.”

Social Media 97

Social Media IP Branding Brands 97

Nelligan Law

JANUARY 31, 2024

Moreover, the beauty industry’s landscape has been dramatically reshaped by the rise of social media and influencers, creating an additional layer of complexity in our quest for beauty products. Authentic beauty brands understand the importance of their reputation and consumer safety.

Social Media 85

Social Media Branding Brands Branding 85

Erik K Pelton

JUNE 21, 2021

The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. So, how does all of this relate to trademarks and brands, you might be asking? Because bold brands stand out and they resonate and they communicate with consumers. Think about the brand name, Uber compared to Private Car Service.

Branding 130

Branding Brands Branding Marketing 130

Corsearch

FEBRUARY 15, 2024

X (formerly Twitter) is one of the most popular social media platforms for businesses and individuals, with around 335 million monthly active users worldwide. Allowing brands to connect with their consumers and establish a recognizable online presence, it is a crucial platform to reach audiences on a global scale.

Branding 59

Branding Brands Branding Social Media 59

JD Supra Law

APRIL 17, 2024

In recent years, the advent of the social media “influencer” has revolutionized advertising. Likewise, influencers create certain content to secure brand deals and attract advertisers. Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience.

Copyright Law 75

Copyright Law Social Media Branding Brands 75

JD Supra Law

DECEMBER 10, 2021

Branding has become more important than ever, particularly in developing an online presence through search engines, various online platforms, and social media. Further, the rise of the “influencer” has opened additional opportunities to deliver brands and products to targeted demographics.

Branding 101

Branding Brands Branding Social Media 101

Technology & Marketing Law Blog

AUGUST 5, 2022

This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See The court also found “Ms.

Social Media 100

Social Media Ownership Branding Brands 100

WIPO Magazine

DECEMBER 9, 2021

Digital influencers, or virtual humans, are the latest trend in social media marketing. is changing behaviors and powering tomorrow’s brands with its newly minted virtual humans. Find out how the avant-garde Japanese start-up Aww Inc.

Branding 105

Branding Brands Branding Social Media 105

Corsearch

DECEMBER 13, 2023

Counterfeiting is but one threat that consumers and brands face. Brands now face a rising tide of phishing and brand impersonation designed to mislead and defraud consumers. Background Almost on daily basis brands receive reports on phishing email or websites.

Branding 52

Branding Brands Branding Social Media 52

Kashishipr

AUGUST 17, 2022

When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics.

Social Media 52

Social Media Intellectual Property Registration Branding 52

azrights

OCTOBER 5, 2023

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand. Effectively, the reputation of a business is its brand.

Copying 52

Copying Branding Brands Branding 52

Kashishipr

MARCH 23, 2022

When it comes to the term ‘cybersquatting,’ it refers to the phenomenon in which fraudulent entities use the internet domains of widely recognized brands and companies to extract benefits from their reputation and goodwill. How Cybersquatters Tarnish a Brand on Social Media.

Social Media 98

Social Media Trademark Registering Trademarks Branding 98

IP Law 360

DECEMBER 1, 2022

Attorneys can help independent content creators and social media influencers who are offered corporate marketing partnerships negotiate better terms and avoid unexpected liability by knowing common pitfalls in brand deal agreements, says Julian Sarafian at For Creators by Creators.

Branding 75

Branding Brands Branding Social Media 75

Technology & Marketing Law Blog

JANUARY 24, 2024

The last time we blogged this case , the district court had sided with JLM, initially restricting Gutman’s use of the social media accounts and then awarding control over the accounts to JLM. What does a 200+ year old fox have to say about who owns social media accounts?). ” (Cite to Pierson v.

Social Media 81

Social Media Ownership Designs Design 81

Managing IP

JUNE 8, 2022

Lawyers say that authenticity is key to generating leads on social media and converting them into paid work.

Social Media 52

Social Media Branding Brands Branding 52

Managing IP

JUNE 9, 2022

Lawyers say that authenticity is key to generating leads on social media and converting them into paid work

Social Media 52

Social Media Branding Brands Branding 52

LexBlog IP

FEBRUARY 1, 2024

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. In particular, if a product goes viral on any social media platform, it is very likely that counterfeiters will target it.

Branding 52

Branding Brands Branding Social Media 52

IIPRD

JANUARY 6, 2023

The evolution and development of trademark law protect the right of manufacturers or sellers but the advancement of technology and the emergence of social media has bound lawmakers and interpreters to make a continuous intervention and take a comprehensive vigil over the various new issues related to trademark infringement. Conclusion.

Social Media 52

Social Media Trademark Advertising Advertising 52

IP Close Up

MARCH 22, 2022

TikTok, the Chinese social media giant, is the world’s fastest growing brand, up 215% over 2021, according to BrandFinance, a firm that rates the Global Continue reading.

Branding 108

Branding Brands Branding Social Media 108

JD Supra Law

DECEMBER 12, 2022

The music industry has begun cracking down on brand owners’ and influencers’ unlicensed use of songs in social media posts through the filing of several lawsuits over the past few months. The lawsuits have largely targeted posts on TikTok, Inc.

Branding 52

Branding Brands Branding Social Media 52

JD Supra Law

JUNE 27, 2023

Russin probably did not expect to have to decide who has rights to the Twitter, Instagram, and TikTok handles associated with social-media-forward energy-drink brands. When he was appointed by the Eleventh Circuit, U.S. Bankruptcy Judge Peter D. By: Patterson Belknap Webb & Tyler LLP

Social Media 55

Social Media Branding Brands Branding 55