Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.

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Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Apply for registration with the USPTO.

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Erik K Pelton

FEBRUARY 22, 2021

Trademark registration acts much like a vaccine: a proactive step to help a brand fight off potential infringers 24/7 by appearing in the USPTO database, and by strengthening the brand’s immunity system in the event of an infringement or dispute. Is your brand vaccinated yet?

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Erik K Pelton

AUGUST 2, 2021

Trademark registration guards a brand in the USPTO database 24 / 7/ 365 when other people are research new brand name possibilities, and when examiner are reviewing new trademark applications for possible conflicts. This is a tremendous benefit and value – just one of many that comes with trademark registration.

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Registration Branding Brands Branding 147

Erik K Pelton

APRIL 28, 2021

Just like a vaccine strengthening and boosting your immune system, so does protecting your brand by registering it in the USPTO database. What else can you do to boost your brand protection in this age of the pandemic and beyond? What else can you do to boost your brand protection in this age of the pandemic and beyond?

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Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.

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Erik K Pelton

SEPTEMBER 30, 2021

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. For a brand, that sort of propulsion is the proper use of the brand over time.

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JD Supra Law

MAY 28, 2024

Scammers are using increasingly sophisticated methods to perpetrate phishing schemes, often posing convincingly as legitimate brands to hook their victims. At the same time, scams in which bad actors impersonate trademark offices to extort bogus fees or offer sham registrations are on the rise.

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Erik K Pelton

APRIL 8, 2022

It may not be easy to find a create, creative, bold brand name. It doesn’t come easy, but the effort is worth the challenge – and the time and energy involved – to standout with customers and competitors, and to improve the odds of USPTO trademark registration. More Peltonisms® at [link].

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JD Supra Law

MARCH 12, 2024

With the constant rise of counterfeiting, protecting one’s brand is now more important than ever. Many brand owners already take protective steps to protect their brands such as registering brands through trademark and copyright registrations and monitoring fraudulent use of said brands.

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Erik K Pelton

JULY 20, 2021

Trademark registration can act like fire insurance, smoke detectors, and fire extinguishers to safeguard your brand. The post Having Trademark Registration is Like Double Insurance for Your Brand appeared first on Erik M Pelton & Associates, PLLC.

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Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

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Branding Brands Branding Social Media 147

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

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Branding Brands Branding Social Media 147

Erik K Pelton

DECEMBER 19, 2022

I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name. Protecting your trademark with a USPTO federal trademark registration gives you nationwide rights. Most restaurants do not have registered trademarks.

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Erik K Pelton

MARCH 25, 2021

On a recent trip to the Atlantic Ocean, I was struck by this metaphor – a brand also needs several key features to be “seaworthy” and withstand the uncertainties and dangers that lie ahead. Proper use over time propels the brand, like the sails of a boat. Is your brand seaworthy?

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Erik K Pelton

JULY 15, 2021

Here are what I believe are The Keys to Branding Success: S start thinking about brand protection from the outset. E early filing for trademark registration. The post 7 keys to branding success appeared first on Erik M Pelton & Associates, PLLC. U use mark properly. C creative names are bolder and better.

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Branding Brands Branding Registration 130

JD Supra Law

MARCH 14, 2024

Your company’s trademarks are an integral part of its brand and identity. Registering your trademarks with the United States Patent and Trademark Office provides valuable advantages for defending against trademark infringement by competitors and enforcing your intellectual property rights. By: Partridge Snow & Hahn LLP

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SpicyIP

FEBRUARY 6, 2023

We are pleased to announce that the UK Intellectual Property Office (UK IPO) and International Trademark Association (INTA) are jointly hosting a conference on brand protection strategies on February 24th, 2023 at the Imperial, New Delhi. P rior registration through RSVP is mandatory for attendance.

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Erik K Pelton

JULY 6, 2021

The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. It’s a hybrid of half-vaccinated.

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Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

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LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 7 This is the seventh in a series of posts about the benefits of having your trademark registered. In the world of business, where brands are not merely labels but stories that resonate with consumers, effective brand building is a strategic imperative.

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Erik K Pelton

AUGUST 24, 2020

I’ve worked with many clients over the years who have significant portfolios of several dozen or more trademark registrations. Generally, that’s because they have product lines with different product names and a creative name and a trademark registration to go with each of the names in that product line.

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Branding Brands Branding Trademark 130

Erik K Pelton

FEBRUARY 18, 2021

A savings account will grow over time as well – with compound interest – and brand protection works much the same way: invest in good trademark protection early on in a brand, and over time watch it grow and grow. The simple fact is that WHEN YOU START saving outweighs how much you save. Time grows savings.

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Patent Trademark Blog

FEBRUARY 26, 2024

How to Register IP for your Clothing Your new clothing brand may have a variety of IP to protect. Need to protect your clothing brand? Contact US patent and trademark attorney Vic Lin at 949-223-9623 or email vlin@icaplaw.com to explore how we can register your clothing brand’s trademarks, patents and copyrights.

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Patent Trademark Blog

MAY 15, 2023

Why Amazon Sellers Should Care Amazon Brand Registry In order to ensure a smoother application process for Amazon Brand Registry, the most important thing to do is to derisk your trademark application with the USPTO. Need a registered trademark to maximize full benefits of Amazon Brand Registry? Then incorporate.

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Selvam & Selvam Blog

JULY 1, 2024

As brands have begun to increasingly rely on digital platforms to reach and engage with their target audience, the risk of unauthorized use of trademarks and the sale of counterfeit products has also grown. Unauthorized pages and posts on social media can dilute a brand’s goodwill and reputation and confuse consumers.

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LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 6 This is the sixth in a series of posts about the benefits of having your trademark registered. In the fast-paced world of commerce, where imitation and unauthorized use can compromise a brand’s integrity, safeguarding your unique identity is of paramount importance.

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Sander Law

DECEMBER 19, 2022

Toblerone , one of my favourite chocolates, is a great example of protecting a brand with trademark registration. Have you protected all aspects of your branding with registered trademarks? The post Toblerone – Protecting a brand with Trademark Registration appeared first on SANDER LAW.

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Erik K Pelton

FEBRUARY 21, 2023

Registration of a trademark with the USPTO acts like both a smoke detector and a fire extinguisher. The registration works like a detector to help minimize the chances of an infringement situation, and it acts like an extinguisher to help extinguish infringements that arise quicker and easier.

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LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 3 This is the third in a series of posts about the benefits of having your trademark registered. In a marketplace teeming with similar offerings, where countless brands vie for attention, the risk of brand confusion is a looming threat.

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Intepat

APRIL 23, 2024

In this case, the court highlighted the pivotal role of careful branding in the pharmaceutical Industry. Despite the critical nature of this issue, India’s regulatory framework still lacks specific guidelines or rules governing the brand or trade names for pharmaceutical drugs. Cadila Pharmaceuticals Limited (2001).

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LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 4 This is the fourth in a series of posts about the benefits of having your trademark registered. This elevated perception translates into increased brand value, opening avenues for potential licensing, franchising, partnerships, and even financial transactions.

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Erik K Pelton

JUNE 28, 2021

The number of influencers who generate significant revenue, sometimes millions of dollars, stemming from their personal brand and yet have never filed for trademark registration is astonishing.

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Erik K Pelton

APRIL 7, 2021

In this segment, Erik discusses some of these recent changes made by Amazon, and the impact for trademark applicants and registrants seeking to use the Brand Registry to promote their products. The post Amazon Brand Registry Update for Trademark Owners appeared first on Erik M Pelton & Associates, PLLC.

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Likelihood of Confusion

MARCH 5, 2023

In that post I dissect an article by a bright, The post Amateur trademark filings, gauzy brand aids appeared first on LIKELIHOOD OF CONFUSION™. A very popular post around here, based on server logs and SEO power, is this one: Trademark do it yourself?

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Indiana Intellectual Property Law

APRIL 26, 2024

Indianapolis, Indiana – FullBeauty Brands Inc. The lawsuit alleges that certain swimsuits marketed by FullBeauty Brands and affiliated entities bear a striking resemblance to designs owned by competitors. has been accused of trademark infringement in a lawsuit filed by Pennsylvania -based Global Trademarks Inc.

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Managing IP

JULY 26, 2022

Sources say a well-considered pre-launch strategy coupled with necessary registrations, licences and plans for consumer control can help brands mitigate risks.

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