This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name. Protecting your trademark with a USPTO federal trademark registration gives you nationwide rights. Most restaurants do not have registered trademarks.
Law firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the reasons they benefit from trademark registration. The post Protecting a Law Firm Brand appeared first on Erik M Pelton & Associates, PLLC.
The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. It’s a hybrid of half-vaccinated.
The following is an edited transcript of Chapter 7 of my book video Building a Bold Brand Chapter 7: Registration is the Keystone to Brand Protection While there are many incredible sights and millennia of history to write about in the city of Rome, one feature is central to all of the great buildings there: arches.
Note that this field may be subject to changes and developments more than others when it comes to trademark registration strategies. Businesses and brands in the field of cannabis, cannabidiol (CBD), and hemp need to be aware of special considerations when it comes to brand protection. Contact a lawyer to discuss your needs.
The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand. Trademark registration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand. For all of these reasons, trademark registration at the U.S.
The following is an edited transcript of my video Trademark Registration Provides Double Protection. Trademark registration is such a valuable tool to protect a brand that it actually offers double protection, both before and after an incident occurs, should one happen.
Trademark registration guards a brand in the USPTO database 24 / 7/ 365 when other people are research new brand name possibilities, and when examiner are reviewing new trademark applications for possible conflicts. This is a tremendous benefit and value – just one of many that comes with trademark registration.
The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the foundation you begin with to build a bold brand. Use the proper trademark symbol with your brand (TM, SM, or ®).
The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. For a brand, that sort of propulsion is the proper use of the brand over time.
The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Apply for registration with the USPTO.
The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.
The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. If you have a registration, use the ® prominently with your brand. Be consistent in how you use your brand—your colors, your logo, your fonts—to help your brand stick in the minds of customers. Be authentic.
It may not be easy to find a create, creative, bold brand name. It doesn’t come easy, but the effort is worth the challenge – and the time and energy involved – to standout with customers and competitors, and to improve the odds of USPTO trademark registration. More Peltonisms® at [link].
The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.
The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.
The Amazon Brand Registry allows owners of a trademark to protect their goods from counterfeiters and those infringing on the brand. We have worked with dozens of clients to secure protection on the Amazon Brand registry. Use the link below to connect with us if you’d like to discuss how this applies to your brand.
The following is an edited transcript of my book video Building a Bold Brand Chapter 1: Choose Wisely. Bold brands begin with great brand names, but brands are much more than just names. Brand names are at the core of a brand’s persona. Be creative.
The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.
We are pleased to announce that the UK Intellectual Property Office (UK IPO) and International Trademark Association (INTA) are jointly hosting a conference on brand protection strategies on February 24th, 2023 at the Imperial, New Delhi. P rior registration through RSVP is mandatory for attendance.
The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.
The following is an edited transcript of Chapter 19 of my book video Building a Bold Brand: Renewing Registration Once a strong and protected brand is built, another key to maintaining such status is proper and timely renewal of trademark registrations. It is possible that you’ll find new conflicts.
That feeling that our clients get when they receive their trademark registration certificate – pride in their brand, and assurance know that it is protected – I know that feeling firsthand, having received more than 10 trademark registrations for our own EMP&A brands! More Peltonisms® at [link].
Registration of a trademark with the USPTO acts like both a smoke detector and a fire extinguisher. The registration works like a detector to help minimize the chances of an infringement situation, and it acts like an extinguisher to help extinguish infringements that arise quicker and easier.
Carrasquillo’s ‘Reloaded’ IPTV Branding. Carrasquillo operated several IPTV services, variously branded Reboot, Gears TV, Reloaded and Gears Reloaded but with those no longer in operation, he needed to make money in other ways. Trademark Registration No. ” NuStar Tried to Negotiate With Carrasquillo. .”
Obtaining a registration may be statistically more difficult, given the sheer number of existing registrations, and is therefore much more valuable. Obtaining a registration may be statistically more difficult, given the sheer number of existing registrations, and is therefore much more valuable.
Building a brand is no small task. While many businesses go through the process of trademark registration , not every brand needs to take that route right away. Enter common law trademarks a practical way to secure certain rights to your brand from the moment you start using it, without the registration process or fees.
The following is an edited transcript of my video When Should I Apply for Trademark Registration? At that time, if the business hasn’t protected the name already, now is the time to do it generally and to file for the registration at that point. What if you started using the brand name on social media? It’s wise.
The following is an edited transcript of my video Trademark Registration: The Whole is Greater Than the Sum of Its Parts. And one very important application for our purposes is that when it comes to trademark registration and the protections created by it–the benefits created by it–the sum really is greater than the parts.
It serves as an essential element in making up the brand identity, customer loyalty, and market differentiation. Emerging technologies for better Trademark Protection Several challenges occur along the way as the companies establish their brand presence domestically and internationally.
The USPTO recently phased out issuing trademark registration certificates on paper to all registrants automatically, and are instead issuing them electronically. I love my registration certifi9cates. If or when you receive a trademark registration now, you can pay a small fee to receive a paper copy from the USPTO.
The following is an edited transcript of Chapter 9 of my book video Building a Bold Brand: Registration: Better Late than Never Ideally, a business should protect its trademarks from the outset, filing as the brand launches or even earlier based on an intent-to-use the mark. Probably not!
The following is an edited transcript of my video State vs. Federal Trademark Registration. However, if you can’t get nationwide registration at the USPTO, then it’s worth considering filing for state registration. That’s where there’s a real benefit to getting state registration.
The following is an edited transcript of my video “The 5 Ws of Copyright Registration” The five Ws: Who, What, When, Where, and Why. I want to apply that to copyright registration Who can register a copyright? What is a copyright registration? A copyright registration is a certificate.
The following is an edited transcript of my video What is a Presentation Copy of a Trademark Registration? One of the recent changes at the USPTO in 2022 was the transition to electronic registration certificates. Check the USPTO website on how to order a certified copy of your registration.
The following is an edited transcript of Chapter 8 of my book video Building a Bold Brand: The Trademark Registration Process: A Long and Winding Road The trademark application process at the United States Patent and Trademark Office (USPTO) is generally long, complex, and full of deadlines. Receive a registration certificate.
The following is an edited transcript of Chapter 20 of my book video Building a Bold Brand: Details and Timing for Maintaining a Trademark Registration It is critical to docket the deadlines and to properly file for renewal when the time is appropriate. The registration must not be subject to a legal challenge or decision against it.
Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.
The following is an edited transcript of our video The Importance of International Trademark Registration. Registering your trademark in other countries can protect your reputation in those countries, and can ultimately increase the value of your brand.
Food trucks have a heightened need to proper trademark protection: The industry is booming and growing rapidly, with lots of new brand names being developed every month. Therefore, without USPTO registration, a food truck brand is only protected in the local geographic area where it operates and not anywhere else in the U.S.
Earlier this month, the ecommerce site Etsy announced that they are launching a new intellectual property portal that they hope will make it easier for brands, creators and other rightsholders to report listings that are infringing on their rights. Users login with their Etsy account and then first register their brand.
Brands — legally protected as trademarks — have value. Registering brands as federal trademarks also provides significant legal benefits, such as the presumption of ownership, validity, and nationwide priority in the mark. We all understand that intuitively.
Madrid Protocol provides a simplified mechanism towards even more unifying international registration for trademarks to overcome such hurdles. This blog will examine the features, benefits, effective functioning, and strategies on how best to use the Madrid Protocol to protect the brand globally.
The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. All a business really needs is some creativity and wit so that it can begin building a bold brand via a great name.
We organize all of the trending information in your field so you don't have to. Join 9,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content