Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.

Branding 130

Branding Branding Brands Social Media 130

Erik K Pelton

JANUARY 4, 2024

The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.

Branding 130

Branding Branding Brands Editing 130

Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

Branding 147

Branding Branding Brands Social Media 147

Corsearch

NOVEMBER 15, 2024

For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. This blog explores the evolving threat landscape facing pharma brands and how a combination of brand protection technology and end-to-end investigations can effectively mitigate these risks.

Branding 52

Branding Branding Brands Social Media 52

JD Supra Law

APRIL 30, 2024

As the 2024 Paris Olympics draws near, many brands are eager for an opportunity to partner with Olympic athletes to enhance brand visibility and grow market share in competitive industries.

Branding 78

Branding Branding Brands Marketing 78

IAM Magazine

NOVEMBER 2, 2022

If a foreign brand does not have a corresponding Chinese brand name or is popular in the Chinese market but does not have a Chinese name, consumers may proactively give the brand a nickname that they think is fun according to the foreign language pronunciation or composition of the foreign brand name.

Branding 98

Branding Branding Brands Marketing 98

IP and Legal Filings

SEPTEMBER 12, 2024

Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.

Branding 94

Branding Branding Brands Trademark 94

Erik K Pelton

MAY 4, 2021

What does bee pollination have to do with marketing? In this episode, Erik explains this analogy and details you should consider to better pollinate your brand and marketing initiatives. The post Bold Brands Are Like Bees to Pollinate Marketing appeared first on Erik M Pelton & Associates, PLLC.

Branding 100

Branding Branding Brands Marketing 100

JD Supra Law

NOVEMBER 6, 2024

The Adult-Use Processor Type 3 Branding license (Brand License) authorizes the license holder to market their brand(s) in New York State's adult-use cannabis market by entering into white labeling agreements with other licensed adult-use processors. By: Vicente LLP

Branding 61

Branding Branding Brands Licensing 61

Erik K Pelton

DECEMBER 4, 2020

Bold brands are a bridge, linking creative marketing and solid legal protection. For more on Building a Bold Brand , see my recently published book. The post Peltonism: Bold brands are a bridge, linking creative marketing and solid legal protection appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Branding Brands Marketing 130

JD Supra Law

APRIL 5, 2024

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.

Social Media 73

Social Media Branding Branding Brands 73

JD Supra Law

APRIL 5, 2024

Navigating the Legal Risks for Brands in Social Media Marketing - Part 1 Delve into the legal terrain of influencer marketing from IP infringement risks to FTC guidelines compliance.

Social Media 75

Social Media Branding Branding Brands 75

Erik K Pelton

JULY 12, 2021

We recently revisiting our own branding here at Erik M. Pelton & Associates and undertook the exercise to create Style Guide & Brand Guidelines. As you can see below, the guide summarize our core brand elements – logos, names, slogans – and how to use them – symbols, color specifications, and more.

Branding 130

Branding Branding Brands Marketing 130

Traverse Legal Blog

MARCH 25, 2022

In this video, Blockchain attorney Enrico Schaefer identifies key legal issues every brand, marketing agency, or project point person needs to be thinking about before launching an NFT project for a company. Are major brands are dropping NFTs? What big brand names are dropping NFTs? You are a brand interested in NFTs.

Branding 126

Branding Branding Brands Contracts 126

Erik K Pelton

MAY 12, 2021

The following is a transcript of my video Amazon Brand Registry Update for Trademark Owners. For those of you who sell online, you’ve probably heard of the Amazon Brand Registry. We have worked with many, many clients who have participated in the Amazon Brand Registry or otherwise sellers on Amazon.

Branding 130

Branding Branding Brands Trademark 130

JD Supra Law

SEPTEMBER 11, 2024

Capitalizing on these changes is critical for cannabis proprietors to elevate and grow their brands in the expanding cannabis market. As previously posted, cannabis trademarks remain federally registrable with many goods and services, such as. By: Clark Hill PLC

Branding 68

Branding Branding Brands Registration 68

Erik K Pelton

AUGUST 23, 2020

The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. There are a few naming concepts that are great sources of bold brands. protections and powerful branding. Clicksuasion (podcast about business and marketing). PROVOCATIVE PHRASES.

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Branding Branding Brands Business 130

azrights

MAY 3, 2022

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.

Branding 119

Branding Branding Brands Registration 119

SpicyIP

AUGUST 2, 2024

Image from here Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts? Moment marketing” refers to a strategy where brands can take advantage of ongoing events to gain relevance, and especially for some of the sheen of patriotic athletic victories to wear off on them.

Branding 102

Branding Branding Brands Personality Rights 102

JD Supra Law

AUGUST 22, 2024

Unauthorized sellers can damage your brand in many ways. Unauthorized sellers provide poor customer service, use poor or incorrect content and marketing assets, and lack knowledge and expertise about your products, which can lead to negative consumer reviews of your products that harm your brand. By: K&L Gates LLP

Branding 75

Branding Branding Brands Marketing 75

43(B)log

JUNE 10, 2024

4, 2024) Finding Zesty Paws’ “#1 Brand” claim literally false, the court grants a preliminary injunction despite Zesty Paws’ attempt to create a factual dispute about what a “brand” is. Nutramax and Zesty Paws are direct competitors in the pet supplement market. A brand can be a limping mark!) Nutramax Labs.,

Branding 72

Branding Branding Brands Marketing 72

Corsearch

OCTOBER 6, 2023

Discover the place where creativity meets compliance and harness the power of ChatGPT and TrademarkNow in generating unique, legally cleared brand and product names and taglines with ease. While many seasoned marketing and branding agency professionals are very sensitive to potential legal issues, none of us can be all things to all people.

Branding 59

Branding Branding Brands Marketing 59

Erik K Pelton

MARCH 22, 2021

The following is an edited transcript of my video, Invest in Your Brand Protection and Watch it Grow. I’m going to spare you the disclaimers here, but I want to talk about how investing in brand protection can be just like a successful investment in the stock market or a savings account over time.

Branding 130

Branding Branding Brands Editing 130

Erik K Pelton

FEBRUARY 16, 2021

Are you investing in the stock market or other investment vehicles? Erik strongly believes that investing in your brand protection can yield significant benefits and results. The post Invest in Your Brand Protection and Watch it Grow appeared first on Erik M Pelton & Associates, PLLC.

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Branding Branding Brands Marketing 130

Olartemoure Blog

JUNE 21, 2024

Kantar, a leading market research company, published the list of the 100 most valuable brands in the world for this 2024. The list is headed by Apple, which for the third consecutive year occupies the first place, and this year becomes the first brand to reach the billion-dollar mark.

Branding 52

Branding Branding Brands Intellectual Property 52

JD Supra Law

MAY 1, 2024

While the general commercial real estate markets have faced more than a year of raising interest costs, fewer deals, and economic uncertainty, the branded-residences sector has not only remained resilient but also has continued to experience sustained growth. By: Goodwin

Branding 63

Branding Branding Brands Marketing 63

Erik K Pelton

FEBRUARY 16, 2021

There are three things that I believe set Building a Bold Brand: The foundations of trademark protection apart from any other book that’s been written on the topic of trademarks and branding. It’s a perspective from a lawyer, for businesses, and about marketing. Amazon: Building a Bold Brand by Erik M.

Branding 130

Branding Branding Brands Business 130

JD Supra Law

JULY 16, 2024

Social media has revolutionized the ways in which brands target and market to consumers and the value of successful social media pages has become increasingly recognized, resulting in disputes over the ownership of these “assets.”. By: ArentFox Schiff

Social Media 82

Social Media Ownership Branding Branding 82

Erik K Pelton

FEBRUARY 18, 2021

But I do know that over time, the stock market almost always goes up. A savings account will grow over time as well – with compound interest – and brand protection works much the same way: invest in good trademark protection early on in a brand, and over time watch it grow and grow. Time grows savings.

Branding 130

Branding Branding Brands Registration 130

Erik K Pelton

AUGUST 24, 2020

We have a logo, we have a brand name, we have a name for the newsletter, a name for our free online monitoring tool. The only time that I would hesitate that maybe a business could have too many trademarks would be if there’s somehow diluting their brand by just coming up with new names, new logos. Each of those is one trademark.

Branding 130

Branding Branding Brands Trademark 130

Erik K Pelton

AUGUST 3, 2020

A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks. And of course, which I advocate, should be registered trademarks. How did you do? .

Branding 130

Branding Branding Brands Registering Trademarks 130

JD Supra Law

SEPTEMBER 30, 2024

As challenging global market conditions linger, fashion brands and retailers in need of liquidity are exploring ways to extract cash from their brand portfolios without divesting entirely. In this article, we consider a popular approach in corporate transactions in the UK fashion industry. By: Katten Muchin Rosenman LLP

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Branding Branding Brands Licensing 68

Olartemoure Blog

MARCH 22, 2024

On January 17th, 2024, Brand Finance presented its Global 500 2024 Report, highlighting the importance of trademarks as intangible assets of companies, allowing their owners to enhance their business value and potentially fuel renewed growth. La entrada Brand finance Top trademarks se publicó primero en OlarteMoure | Intellectual Property.

Branding 52

Branding Branding Brands Trademark 52

McKinsey Operations

APRIL 10, 2023

Influencer marketing is a collaboration between popular social-media users and brands to promote brands’ products or services.

Marketing 144

Marketing Marketing Social Media Branding 144

Traverse Legal Blog

MARCH 3, 2021

There is an increasing number of brands, talent agencies, and influencers looking to leverage influencer marketing. Celebrities, Influencers, Talent Agents, Marketing Agencies & Brands. We represent agencies, marketing agencies trying to line up influencer campaigns for their clients, for brands.

Marketing 81

Marketing Marketing Branding Branding 81

IP Law 360

JULY 31, 2024

purposely depressed the value of Perry Ellis' Pro Player brand under a licensing agreement to avoid paying fair market value when it purchased the brand later. A Florida jury has awarded Perry Ellis $8.3 million after finding that United Legwear Co.

Branding 52

Branding Branding Brands Licensing 52

azrights

OCTOBER 5, 2023

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand. Effectively, the reputation of a business is its brand.

Copying 52

Copying Branding Branding Brands 52