Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.

Branding 130

Branding Brands Branding Trademark 130

Erik K Pelton

JANUARY 4, 2024

The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.

Branding 130

Branding Brands Branding Editing 130

TorrentFreak

MARCH 16, 2022

In a world that’s dominated by viral social media posts and catchy headlines, branding is everything. Last week we noticed that one of the most iconic file-sharing brands was making headlines once again. The original trademarks have expired and the NFT website uses a new logo, so they can use the brand. LimeWire Comeback?

Branding 145

Branding Brands Branding Due Diligence 145

TorrentFreak

JANUARY 8, 2022

Pirates Expolit Payment Processor Branding. According to AAPA, among other things the inclusion of payment processor logos on payment portals gives them an air of legitimacy while damaging the processors’ brands. PayPal is committed to finding a workable solution to combat piracy’s impact on the industry and on their brand.

Branding 144

Branding Brands Branding Due Diligence 144

TorrentFreak

APRIL 12, 2022

Carrasquillo’s ‘Reloaded’ IPTV Branding. Carrasquillo operated several IPTV services, variously branded Reboot, Gears TV, Reloaded and Gears Reloaded but with those no longer in operation, he needed to make money in other ways. Company Claims Ownership of ‘Reloaded’ Trademark.

Branding 142

Branding Brands Branding Trademark 142

IP Watchdog

DECEMBER 10, 2024

During our conversation we begin by briefly talking about patent strategy, but then move quickly to brand protection, trademarks, trade dress and effectively working with customs agencies around the world. This week my conversation is with Leo White, who is Chief IP Counsel and Associate General Counsel for The Duracell Company.

Trademark 98

Trademark Branding Branding Brands 98

IP and Legal Filings

FEBRUARY 17, 2025

The Indian sports market, especially is a ground for rapid growth, with a die-hard fan base, and an ever-growing hunger for more, the market of sports is at the top of its game. Almost every facet of the sports industry is now being tapped into and marketed and Intellectual Property are valuable assets for these marketing tactics.

Intellectual Property Law 90

Intellectual Property Law Intellectual Property Law IP 90

IP and Legal Filings

SEPTEMBER 12, 2024

Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.

Branding 98

Branding Brands Branding Trademark 98

IP and Legal Filings

DECEMBER 3, 2024

This blog will examine the features, benefits, effective functioning, and strategies on how best to use the Madrid Protocol to protect the brand globally. Separate applications for trademarks are still required for those markets. Such a process engages the company in the efficient allocation of resources in terms of market expansion.

Registration 97

Registration Trademark Intellectual Property Branding 97

SpicyIP

AUGUST 2, 2024

Image from here Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts? Moment marketing” refers to a strategy where brands can take advantage of ongoing events to gain relevance, and especially for some of the sheen of patriotic athletic victories to wear off on them.

Branding 105

Branding Brands Branding Personality Rights 105

TorrentFreak

OCTOBER 30, 2024

While players such as StreamEast currently receive twice as many monthly visits, Livehd7 sites are mostly presented in Arabic so are directly relevant to the MENA market. Around September 18, 2023, various Livehd7-branded domain names began diverting to the ACE anti-piracy portal, including the following: livehd7i.com, livehd77.net,

Branding 111

Branding Branding Brands Marketing 111

TorrentFreak

NOVEMBER 14, 2024

There are dozens of recognizable brands in the illegal streaming market, all jostling for position in a chaotic market where trademarks are copied even more readily than movies or live TV streams. In Latin America, one brand stands out more than most, and not just because it has a bright orange logo.

Branding 103

Branding Branding Brands Social Media 103

JD Supra Law

AUGUST 22, 2024

Unauthorized sellers can damage your brand in many ways. Unauthorized sellers provide poor customer service, use poor or incorrect content and marketing assets, and lack knowledge and expertise about your products, which can lead to negative consumer reviews of your products that harm your brand. By: K&L Gates LLP

Branding 84

Branding Brands Branding Marketing 84

JD Supra Law

DECEMBER 27, 2024

While influencer marketing has become popular in the creator space, it doesnt come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing. By: Weintraub Tobin

Social Media 73

Social Media Branding Brands Branding 73

Intepat

FEBRUARY 3, 2025

” While countries like China focus on the “first to file” rule, India gives more importance to those who first use a trademark in the market. When we think about trademark disputes, we often imagine a small company trying to imitate a bigger, well-known brand. What Is Reverse Confusion Theory? AZ Tech (India) v.

Branding 59

Branding Branding Brands Trademark 59

Corsearch

JANUARY 31, 2025

For many brands, the holiday season brings a surge of infringements on across marketplaces and social media. To keep up with this increased seasonal activity, its critical that brand protection strategies are both flexible and targeted to priority platforms.

Social Media 59

Social Media Branding Branding Brands 59

JD Supra Law

JULY 16, 2024

Social media has revolutionized the ways in which brands target and market to consumers and the value of successful social media pages has become increasingly recognized, resulting in disputes over the ownership of these “assets.”. By: ArentFox Schiff

Social Media 84

Social Media Ownership Branding Brands 84

Plagiarism Today

AUGUST 11, 2021

” Prado was talking about the “fast fashion” brand Shein. The wildly popular brand is famed for its imitations of popular, luxury items at bargain-basement prices. For example, items that may sell on Prado’s website for up to $300 typical appear as copies on Shein’s app for less than $20.

Plagiarism 264

Plagiarism Designs Design Copying 264

JD Supra Law

JANUARY 3, 2025

In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. From FTC compliance to IP infringement and content clearance, discover the essentials for protecting your brand in the digital age on this archive episode of The Briefing.

Social Media 65

Social Media Branding Brands Branding 65

TorrentFreak

OCTOBER 20, 2024

The Entertainment Software Association ( ESA ) has submitted its latest overview of “ Notorious Markets ” to the Office of the US Trade Representative (USTR). These submissions serve as input for the USTR’s yearly overview of piracy ‘markets’ which helps to shape the U.S. Government’s global copyright enforcement agenda going forward.

Copying 124

Copying Marketing Marketing Reporting 124

JD Supra Law

JANUARY 3, 2025

In part 2 of our social media marketing series, Scott Hervey and Jessica Marlow deep dive into the unique legal risks brands face when navigating social media. From FTC compliance to IP infringement and content clearance, discover the essentials for protecting your brand in the digital age on this archive episode of The Briefing.

Social Media 65

Social Media Branding Brands Branding 65

JD Supra Law

NOVEMBER 20, 2024

New York's cannabis market is rapidly growing, with consumer demand increasing for all product types. Watch this on-demand session with Vicente attorneys and special guests from cannabis and hemp brands Wyld and Eaton Botanicals as they discuss. If you're exploring an expansion into the Empire State, now is the time to make moves.

Branding 73

Branding Brands Branding Marketing 73

Biswajit Sarkar Copyright Blog

JANUARY 29, 2025

London, UK A fizzing legal battle is brewing in the Intellectual Property world as Thatcher Cider, a renowned British cider brand, locks horns with supermarket giant Aldi over an alleged Trade Mark infringement. However, the High Court ruled in Aldis favour.

Trademark 52

Trademark Intellectual Property Branding Branding 52

JD Supra Law

NOVEMBER 27, 2024

In today’s dynamic market, brand partnerships with artists and musicians have become a powerful strategy for companies looking to enhance their visibility and connect with active and aligned audiences. These campaigns can also benefit artists looking to better understand their audience and drive engagement. By: BakerHostetler

Branding 70

Branding Brands Branding Marketing 70

JD Supra Law

DECEMBER 27, 2024

While influencer marketing has become popular in the creator space, it doesnt come without risks. From IP infringement to FTC compliance, Scott Hervey and Jessica Marlow discuss the key issues surrounding brand endorsement deals in this archive two-part episode of The Briefing. By: Weintraub Tobin

Social Media 65

Social Media Branding Brands Branding 65

Plagiarism Today

JANUARY 11, 2023

The original lawsuit was filed against luis Fonsi, the original performer of Despacito , alleging that the hit song made an unlawful use of their 1989 riddim entitled Fish Market (better known as Poco Man Jam ). 3: Zara Sues “Responsible” Brand Thilikó for “Passing Off” Zara Wares, Photos as its Own.

Reporting 246

Reporting Plagiarism Branding Branding 246

TorrentFreak

JANUARY 8, 2025

The United States Trade Representative ( USTR ) published its annual Out-of-Cycle Review of Notorious Markets a few hours ago. This brand has been around for many years as new versions typically come online when others are taken offline. — A copy of the USTRs 2024 Review of Notorious Markets is available here (pdf).

Reporting 107

Reporting Marketing Marketing Social Media 107

Plagiarism Today

MARCH 9, 2022

In their statement, Julian Zehetmayer said, “We’ve obviously got this great mainstream brand that everybody’s nostalgic about. Even as the NFT market has grown to billions of dollars, public perception remains very low. We thought we needed to build a real mainstream user experience as well.”

Cease and Desist 246

Cease and Desist Non-Fungible Tokens Music Plagiarism 246

McKinsey Operations

OCTOBER 19, 2022

Browsing and shopping directly on social media platforms is a core feature of e-commerce in China. Now, this dynamic new way of buying is poised for rapid growth in the United States.

Social Media 125

Social Media Branding Brands Branding 125

TorrentFreak

JANUARY 14, 2025

Latin America is no exception to this trend but unlike other regions, one pirate streaming brand clearly stands out, MagisTV. While some of these might be related, the name is also used by unrelated entities, simply because the brand has become synonymous for pirate IPTV. Last week, the Office of the U.S. This includes magistv.la

Trademark 56

Trademark Television Branding Branding 56

IP and Legal Filings

SEPTEMBER 26, 2024

Geographical indications bring a sense of security that protects unique property that belongs to a particular geographical location, increasing its value in the market. By throwing more light on the market economy and local market, it can be noted that G.I. tags have a significant impact.

Marketing 105

Marketing Marketing Branding Branding 105

IP and Legal Filings

JANUARY 8, 2025

The Trademarks Act, 1999, gives trademark protection to the identity of brands. An Insight into the Nexus between Customs and Trademark Laws Trademark laws protect the identity of brands through exclusive rights granted to the owners of registrations.

Trademark 59

Trademark Law Trademark Law Intellectual Property 59

JD Supra Law

NOVEMBER 1, 2024

Popular brands face attacks from all sides, from competitors trying to chip away at market share, to bad actors seeking to profit from counterfeit or knockoff products. However, one lesser-known threat arises when your brand becomes so famous that the trademark becomes synonymous with the product category.

Branding 122

Branding Branding Brands Marketing 122

The IPKat

JANUARY 8, 2025

After 16 years of research and testing the variety, UGA decided to brand the new turfgrass as SeaBreeze. Initially, the name appeared to be par for the course: UGA has a tradition of naming its salt tolerant paspalum varieties with the "Sea" prefix, and the SeaBreeze brand was meant to evoke images of waterfront golf courses and lawns.

Trademark 67

Trademark Branding Branding Brands 67

SpicyIP

FEBRUARY 4, 2025

Mahindra, Tanishka Goswami analyzes the Court’s findings on the importance of house marks in infringement assessment, and the nature of the relevant market. Explaining the recent Delhi High Court decision in Gensol v. Tanishka is an advocate at the High Court of MP. Her previous posts can be found here. 3000 crores.

Trademark 107

Trademark Marketing Marketing Trademark Law 107

Technology & Marketing Law Blog

JULY 23, 2024

Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. The post Announcing the Seventh Edition of Advertising & Marketing Law Casebook by Tushnet & Goldman appeared first on Technology & Marketing Law Blog. Price: $12 * Kindle.

Editing 98

Editing Advertising Advertising Marketing 98

JD Supra Law

FEBRUARY 1, 2024

With the Super Bowl coming up, it is important for brands looking to capitalize on football-themed promotions to remember that the terms “Super Bowl” and “Super Sunday” are registered trademarks guarded by the National Football League (NFL) more closely than a shutdown corner on a wide receiver. By: Foster Garvey PC

Registering Trademarks 122

Registering Trademarks Marketing Marketing Branding 122