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How China's IP Proposal Could Affect US Brands' TM Strategy

IP Law 360

Proposed amendments to China's Trademark Law aimed at improving the application and enforcement processes could make some common U.S. brand protection strategies moot, and may require brand owners to more carefully explain marks' use or nonuse, say attorneys at Neal Gerber.

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Brand Protection in the Metaverse: What Brands Need to Know

Corsearch

For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. However, we’re already observing complex IP and brand protection challenges, and it’s important businesses plan their strategies carefully.

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Client Alert: Draft Trademark Law Amendment and its Potential Impact on China Trademark Strategy

JD Supra Law

As China’s importance for brand owners continues to grow, so too does the sophistication of China’s IP application processes.

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Trademark Law Alone Won't Stop Copycat THC Edibles

IP Law 360

Current trademark law isn't sufficient to put a stop to copycat THC edibles that are making thousands of kids in the U.S. sick, many of whom are tricked into consuming them because they are packaged just like name-brand snacks, experts said Thursday.

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How To Brand Using Trademarks Strategically

azrights

Let’s begin by considering the terminology as it’s all too common when it comes to brands to find people have different meanings in mind. I’ll then explain the role of trademarks and why and how to be strategic with them. The Meaning of Brand. But brands have a third dimension or a third purpose. They save us time.

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Protecting Your Brand: Don’t Trust Your Trademark To Just Anyone

LexBlog IP

Safeguard Your Brand: How Choosing the Wrong Trademark Lawyer Can Kill Your Brand @media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6402f22ad89cf2570{display: Trademark law permits others to use your mark if that use qualifies as fair use. important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6402f22ad89cf2570{display:

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Trademark Law Moves Online: “MetaBirkin” Updates

IPilogue

Hermès argued that Rothschild’s usage of “MetaBirkin” was akin to a trademark, namely to “brand a product line, and to attract public attention and signify source.” All eyes are on the court as they navigate this new digital terrain and attempt to balance the freedom rights of creators against the IP rights of consumer brands.