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They drive down your prices, confuse customers, and can seriously damage a brand’s reputation. With the right legal protections and smart strategies, you can keep control of your brand, protect your pricing, and ensure customers get exactly what they paid for. Your return on investment from vigorous brand enforcement is real.
With Gen Zs growing influence on global eCommerce, their attitudes toward counterfeiting present both a challenge and an opportunity for brands. In his previous role as Head of Digital IP Enforcement for Tommy Hilfiger , Alastair lead the global strategic operations for brand protection, encompassing both online and offline actions.
The following is an edited transcript of my video Protecting a Law Firm Brand. Over the years, we’ve had the good fortune to work with all types of businesses, including many law firms, to protect their brands. Law firm brands can be protected just like any other business.
For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. This blog explores the evolving threat landscape facing pharma brands and how a combination of brand protection technology and end-to-end investigations can effectively mitigate these risks.
The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.
These strategies are reshaping consumer perceptions of counterfeit goods and creating significant challenges for brand owners. This blog explores the threat of counterfeit hauls and livestreams, as first detailed in our Brand Protection: The Social Media Threat eBook.
AI and the Global IP System We need a worldwide intellectual property (IP) structure that encourages innovation and invention if we are to benefit from generative AI. The fast uptake of novel technologies such as generative AI necessitates an adaptation of the IP management systems. Impact of AI in different aspects 2.1.
We are pleased to announce that the UK Intellectual Property Office (UK IPO) and International Trademark Association (INTA) are jointly hosting a conference on brand protection strategies on February 24th, 2023 at the Imperial, New Delhi. For further details please read their announcement below.
This week my conversation is with Leo White, who is Chief IP Counsel and Associate General Counsel for The Duracell Company. During our conversation we begin by briefly talking about patent strategy, but then move quickly to brand protection, trademarks, trade dress and effectively working with customs agencies around the world.
Earlier this month, the ecommerce site Etsy announced that they are launching a new intellectual property portal that they hope will make it easier for brands, creators and other rightsholders to report listings that are infringing on their rights. Users login with their Etsy account and then first register their brand.
Introduction Registration of a trademark is an important step toward building a brand on solid ground. Whether you are a startup founder, an entrepreneur, or an IP professional, knowledge of these areas can save you time and resources. That should represent your brand and not explain it.
Back in Ukraine, Yana had achieved a Masters in Finance and had been selling her own fashion brand through retail partners. She has set up an exclusive license with all her brand partners to sell their products outside Ukraine. Find out more through this link: International IP service - GOV.UK
Piracy Shield Blocks Another CDN IP Address In what appears to have been an attempt to prevent people from watching pirate streams of Serie A match Monza vs Udinese , a blocking ticket was filed last night at 21:19 targeting the IP address 84.17.59.117.
Upcycling, a recent fashion trend, poses issues and concerns for brand owners that are similar to counterfeiting but with some added complexity. As a result, upcycled products have prompted brand owners to take legal action to protect their brands and consequently their customers.
For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. In all of this, brand owners should be aware that, counterfeiters are very “creative” and adaptable.
Pelton & Associates (EMP&A) is a boutique firm focusing on intellectual property protection for businesses and brands, including trademark and copyright applications, trademark disputes, matters with the Trademark Trial and Appeal Board, trademark clearance searches, and other matters.
Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.
After identifying the target to be blocked, domain names and IP addresses are fed into the Piracy Shield system. Such overblocking can be triggered by a simple typo or something more complex, a pirate site sharing an IP address with one or more completely innocent sites, for example. There are some issues with that logic, however.
Nevertheless, the legalization of hemp also provided a path for cannabis companies to one of the most important branding tools in the United States: a federal trademark registration. Regardless of the basis, this development suggests that a previously reliable IP strategy may now be unsettled.
This blog will examine the features, benefits, effective functioning, and strategies on how best to use the Madrid Protocol to protect the brand globally. In this global competitive arena where brands translates into great value, the Madrid Protocol becomes an irresistible instrument for intellectual property management.
From patented heart-shaped jewellery to chocolate brands protected with trade marks, romance has long inspired inventors and creators across the UK. Whilst you are busy planning the perfect gift, intellectual property (IP) is quietly playing cupid behind the scenes. Love, innovation, and creativity have always gone hand in hand.
Our conversation this week focuses on Spaceport Technologies, which is a technology company that enables brand owners to monetize their IP and game platforms to offer content creators the ability to license the use of those brands within their game environment.
The Hatch-Waxman Act allows generic drug companies to use clinical results from brand-name drugs in the FDA approval process. In exchange, the brand-name drug companies get a short-term monopoly before the FDA approves any generics. By: Irwin IP LLP
For many brands, the holiday season brings a surge of infringements on across marketplaces and social media. To keep up with this increased seasonal activity, its critical that brand protection strategies are both flexible and targeted to priority platforms.
As Episode 6 of Dragons Den swept onto our screen, I was eager to see how Intellectual Property (IP) would sizzle into the episode. If youre starting your IP protection journey you should carefully weigh up these options - our IP Health Check is a great place to start!
The UAE established an effective legal system to protect both businesses and individual assets, especially those related to intellectual property (IP). This following law seeks to protect a different type of IPRs, such as trademarks, copyrights, and patents.
When we think about trademark disputes, we often imagine a small company trying to imitate a bigger, well-known brand. Because the big company has more resources for marketing and advertising, it overwhelms the smaller business’s brand identity. What Is Reverse Confusion Theory? But reverse confusion flips this scenario.
Missed the Week's IP Insights? Oliver Fairhurst reported on a UK court's decision in a trade mark case, focusing on the implications for brand owners and the interpretation of trade mark law. St Atilla explained how the "Game of Thrones" brand's prior use led to the disqualification of a conflicting trade mark application.
On 19 November 2024, the Institute of Brand and Innovation Law (IBIL) at UCL Laws hosted a closed doors roundtable on academic publishing. The genAI and copyright series Led by Prof Sir Robin Jacob , IBIL is one of only a small number of UK-based university research centres which focus solely upon IP law.
A trademark would be the asset that holds together a brand identity for a business, ensuring that its goods or services remain differentiated from others in the marketplace. They protect businesses against “Unfair Competition” by preventing others from using that equity of the trade brand.
This summer, California company PCR Distributing, which operates under various brands, including J18 and JAST USA, took action. The requested information includes names, addresses, login information, billing records, server logs, IP addresses, email exchanges, and IP login information related to the NHentai.net accounts.
(D1), Cloudtail India Private Limited (D2) and Amazon Seller Service Private Limited (D3) for selling items bearing a similar polo mark as them, under the Amazon owned brand called Symbol. Image from the order The roles of the parties are as follows: D1: Amazon Technologies, Inc. Para 80) No Safe Harbor for Closely Connected Companies?
The company Licensing IP International S.a.r.l. These marks include popular adult entertainment brands including Pornhub, Youporn, Brazzers and Reality Kings, which fall under the umbrella of Aylo, the empire formerly known as MindGeek. Just one of Aylo’s many subsidiaries, Licensing IP owns and controls many popular trademarks.
INTRODUCTION A distinct scent has immense recall value and the potential to become a powerful identifier of a brand. Several luxury brands, including Tom Ford, Chanel, and Dior, annually invest millions into developing and marketing their signature perfumes. billion in 2025.
IP House Opens Doors These actions were coordinated under the lead of MPA’s chief global anti-piracy director Jan Van Voorn, whose name also appeared prominently in over a hundred subpoena requests that were filed on behalf of ACE. Big Names, Big Numbers, Big Business IP House is no ordinary anti-piracy startup.
This latest edition features an interview with retiring longtime Wilson Sonsini IP partner Vern Norviel and articles on MedTech and pharma trends for 2025, the eligibility of life sciences companies for qualified small business stock, what life sciences companies need to know about brands, double-patenting jeopardy, and life sciences venture financings (..)
In this episode, I tuned into all things Intellectual Property (IP) whilst taking notes of a few businesses that would certainly be useful in my own life! Eye-catching eats One of the first things that struck me was the eye-catching branding across Doughboys products. Their logo and colours really capture the artisan and Italian feel.
Steven Bartlett points out that the absence of a patent or IP protection is holding Chakow back. For this reason, the IPO always recommends seeking advice from an IP professional beforehand. From this, they can try to establish a well-recognised brand, which may prove to be a far better solution for their product.
After 16 years of research and testing the variety, UGA decided to brand the new turfgrass as SeaBreeze. Initially, the name appeared to be par for the course: UGA has a tradition of naming its salt tolerant paspalum varieties with the "Sea" prefix, and the SeaBreeze brand was meant to evoke images of waterfront golf courses and lawns.
Kat friend Iana Kazeeva provides an enlightening discussion on steps taken by the Russian government and courts with respect to IP following the invasion of Ukraine. The common denominator is the use of changes to the IP law as a political instrument towards states taking “unfriendly” actions against Russia.
In todays fast-paced business world, a brand is more than just a name; it is a companys most valuable asset. A strong brand identity sets a business apart, builds trust, and drives growth. But with increasing competition and the ever-evolving digital landscape, safeguarding a brand is crucial. By: UnitedLex
In the digital world, and working with visuals and sometimes with external brands, you navigate a potential minefield of IP risks. Build Trust: Registered content builds trust and credibility, making content more trustworthy for followers and brands. In the world of content creation, your originality is your superpower.
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