The IPKat

APRIL 23, 2022

Here's what Anna Maria and Lorenzo write: Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing by Anna Maria Stein and Lorenzo Maniaci Ambush Kat By its decision No. Since May 2020, ambush marketing has been regulated in a comprehensive manner in Italy by Law No.

Advertising 98

Advertising Advertising Marketing Marketing 98

IP Tech Blog

NOVEMBER 30, 2022

is an events company, boasting clientele that includes The Walt Disney Company, Chuck E. It owns the trademark PUNCHBOWL for its event services as well as for related services (such as sending electronic invitations). Background. Punchbowl, Inc. Cheese, and Dave & Busters. insider’s perspective.” The case is Punchbowl Inc.

Branding 57

Branding Brands Branding Fair Use 57

LexBlog IP

OCTOBER 20, 2022

Yesterday, the Federal Trade Commission (FTC) hosted an event to look at kids’ digital marketing. Here is a rough transcript ; and if you have a spare five hours, you can watch the videos, which will soon be posted on the event page. The event came out of the proposed changes to the Testimonial & Endorsement Guides.

Advertising 52

Advertising Advertising Marketing Marketing 52

Corsearch

APRIL 19, 2023

With Gen Z ambivalent on the cost of counterfeiting to legitimate brands – and often actively seeking fakes out – how can brands educate consumers about their societal harms? Typically defined as people born between 1997 and 2012, Gen Z are seen by many brands as the number one audience to connect with online.

Branding 40

Branding Brands Branding Social Media 40

JD Supra Law

APRIL 12, 2022

The biggest event of the year in college sports just concluded as national champions were crowned in men’s and women’s basketball, and hundreds of thousands of college athletes are entering the influencer marketplace for the first time. College athletes now find themselves attractive candidates in the fast growing influencer marketing arena.

Branding 98

Branding Brands Branding Advertising 98

Olartemoure Blog

FEBRUARY 10, 2024

Arguably the most important sports event in the U.S.A., The National Football League (NFL) , organizers of the event, have created and grown the brand of the Super Bowl to what it is today. the Super Bowl moves billions of dollars, mainly through advertising. Since then, it has made a conscious effort to enforce this trademark.

Cease and Desist 105

Cease and Desist Trademark Advertising Advertising 105

LexBlog IP

MARCH 24, 2023

As March presses on, sports fans across the country are turning their attention to one of the most exciting events in college sports: the NCAA Men’s Basketball Tournament, also known as March Madness. From trademarks to copyrights, the NCAA is diligent in protecting its rights and the value of its brand.

Branding 40

Branding Brands Branding Cease and Desist 40

Erik K Pelton

NOVEMBER 29, 2021

One of the most intriguing events in the Olympics is the decathlon, at least from my perspective. The decathlon was created to try to measure the most well-rounded athletes because it’s not just one event, one competition, it’s a total of 10 events.

Trademark 147

Trademark Cease and Desist Branding Brands 147

Selvam & Selvam Blog

APRIL 5, 2022

When used strategically, social media becomes one of the most powerful tools of digital marketing. With the evolution of social media, the concept of moment marketing has also become increasingly common. But what exactly is moment marketing? However, the concept of moment marketing is not new.

Marketing 40

Marketing Marketing Social Media Personality Rights 40

The IPKat

NOVEMBER 9, 2021

A few days ago, Fashion Law London held another (online) event – this time focussed on the role of online retail marketplaces. Fortunately, despite a distinct lack of space in the diary to attend the event live, I have since been able to enjoy the recording of the event. Largely, these are destroyed.

Reporting 126

Reporting Law Due Diligence Branding 126

The IPKat

NOVEMBER 18, 2021

Kat friend Jan Jacobi reports on a recent case where only the intrepid dare tread—-trade mark exhaustion and market partitioning. Some trade mark proprietors (contractually) restrict their distributors from selling to certain markets.

Marketing 122

Marketing Marketing Licensing Branding 122

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. Furthermore, the purchase of virtual products and services could be used in multiple virtual worlds.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

SpicyIP

AUGUST 31, 2023

If you have come across such ads and have wondered whether such use of a mark infringes the mark of the luxury brand, then you are not alone. In this post, we will explore potential claims raised against advertisements by outlets offering cheaper alternatives to luxury perfumes, often associating their products with the original brand.

Trademark 104

Trademark Advertising Advertising Branding 104

Intepat

MAY 28, 2024

Apple could argue transborder reputation, asserting that its brand’s recognition and reputation extend beyond national borders. Inherent Distinctiveness: The Apple logo and brand name are inherently distinctive due to their unique design and association with the company’s products, such as iPhones, iPads, MacBooks, etc.

Trademark 52

Trademark Intellectual Property Branding Brands 52

The IPKat

SEPTEMBER 24, 2023

Gucci Ancora's Roblox event Colour is known to be one of the most predominant visual elements in products and consequently in their brand identity. It is common knowledge that - especially in the luxury sector - the brand can be one of the most valuable assets of the company. 017215237 , 017215245 , 017535832 , 017535816 ).

Branding 75

Branding Brands Branding Designs 75

JIPL Online

APRIL 7, 2021

While this year’s Super Bowl held in Tampa, Florida looked quite different in many aspects from previous Super Bowls due to the COVID-19 pandemic, some things remained the same: Tom Brady hoisting a Lombardi trophy and counterfeit sports merchandise flooding the largest sporting event of the year. [i]

Marketing 98

Marketing Marketing Licensing Trademark Law 98

Patently-O

JUNE 25, 2024

The basic setup involves a drug that has several different approved uses; with the branded manufacturer holding patents covering only some of the uses. Although the generic typically makes a profit on these sales, it those profits pale in comparison to the profits lost by the branded company. June 25, 2024). 355(j)(2)(A)(viii).

Marketing 87

Marketing Marketing Patent Branding 87

Corsearch

FEBRUARY 9, 2023

About Mike Sweeney As an experienced attorney, Mike counsels brands on all aspects of brand and content protection in the digital space, with a particular focus on leveraging data-driven technology to combat counterfeiting. What IPO events have you been involved with? What events will be you involved with in 2023?

Branding 52

Branding Brands Branding Intellectual Property 52

Corsearch

APRIL 5, 2024

On March 19th, the trademark community came together in the heart of New York City for an exclusive event that promised to be both informative and enriching. Attended by 150 trademark experts, the event proved to be a resounding success, offering a blend of networking opportunities and engaging Continuing Legal Education (CLE) sessions.

Trademark 59

Trademark Confidentiality Branding Brands 59

The IPKat

JANUARY 22, 2023

Here are the latest opportunities and events. The program of the event is available here. The role requires some travel to IPAN events and meetings (generally held in London). Please register by 23 Jan at info@opi.gr mentioning if you are attending online. More information can be found here.

Social Media 64

Social Media Intellectual Property Marketing Marketing 64

The IPKat

AUGUST 1, 2023

Crowded market / context Lifestyle relied on the judgment of Arnold J in Och-Ziff v Och Capital regarding ‘context’, seeking to argue that to expand the context in which the marks are used in order to take into account separate acts of people other than the alleged infringer (i.e.

Branding 52

Branding Brands Branding Marketing 52

The IPKat

MAY 20, 2024

Always on the move to attend the latest events What's new in terms of events and opportunities in the IP field? And, for events, do not forget to regularly check our Events page. Find out by reviewing the latest edition of our miscellany post. Happy week to all our readers!

Intellectual Property Law 60

Intellectual Property Law Intellectual Property Licensing IP 60

SpicyIP

AUGUST 2, 2024

Image from here Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts? Moment marketing” refers to a strategy where brands can take advantage of ongoing events to gain relevance, and especially for some of the sheen of patriotic athletic victories to wear off on them.

Branding 98

Branding Brands Branding Personality Rights 98

Traverse Legal Blog

APRIL 6, 2022

This is a story of an NFT project which got off to a great start but was built on a weak foundation by the game and NFT company Animoca Brands , which brands itself as “Driving digital property rights via NFTs and gaming to build the open metaverse.” The brand licensing deal apparently had a ‘term’ that expired.

Licensing 98

Licensing Trademark Contracts Branding 98

The IPKat

MARCH 20, 2022

Spring seems to be approaching and many IP events and opportunities are about to greet the new season. EVENTS ECTA ®etreat | 7 April 2022 | Milan, IT The ECTA ®etreat entitled " The never-ending challenge of shape protection: design, trade mark and copyright " will be held in Milan on April 7, 2022!

Intellectual Property 73

Intellectual Property Registration Confidentiality Branding 73

The IPKat

DECEMBER 10, 2023

As you are probably currently busy hopping between Christmas parties, the IPKat team has gathered some events and opportunities to help you schedule your agenda for the upcoming months. The event will be held on December 18, 2023 in Amsterdam and online. The event will take place on June 12-13, 2024.

Intellectual Property 64

Intellectual Property IP Registration Privacy 64

TorrentFreak

AUGUST 16, 2021

Through various links and advertisements, people are lured into signing up for a website that offers ‘free’ movies, sports events, or books. The company reportedly used the services of the marketing company AdCenter, which is based in Montreal. Perhaps a new brand will surface soon?

Advertising 142

Advertising Advertising Branding Brands 142

The IPKat

OCTOBER 1, 2022

Some IP Thoughts on Dolce & Gabbana’s SS23 Collection Curated by Kim Kardashian, and other Fashion Heritage at Fashion Week By Felicia Caponigri During Milan Fashion Week held last week, the Italian fashion brand Dolce & Gabbana debuted their Spring/Summer 2023 ready-to-wear collection. see this chapter.)

Copying 97

Copying IP Copyright Law Designs 97

Kashishipr

SEPTEMBER 22, 2021

A trademark is an important business asset that offers protection to a brand. Licensing your trademark can be a beneficial business strategy that can not only strengthen the brand but also allow for expansion into new markets. Today, the majority of successful, well-known brands rely on the licensing model for their success.

Licensing 105

Licensing Trademark Branding Brands 105

TorrentFreak

MAY 26, 2022

For many image conscious consumer-orientated businesses, a key to commercial success lies in carefully calibrated branding and marketing. The problem is that the 1XBET brand is almost synonymous with a specific type of piracy. GOAL… sponsored by 1XBET. “1XBET is not an ad network but an advertiser.

Advertising 123

Advertising Advertising Branding Brands 123

Biswajit Sarkar Copyright Blog

NOVEMBER 27, 2023

Market Competitiveness: IPRs grant entrepreneurs exclusive rights to their innovations, safeguarding them from unauthorised usage by competitors. This defense aids in preventing potential assaults on the startup’s revenue streams and place in the market.

Intellectual Property 75

Intellectual Property Invention IP Technology 75

The IPKat

JUNE 26, 2022

While enjoying (or not) this heatwave, check the latest IP events and opportunities to be cool for the summer! The event is designed to encourage interactive discussions among participants through panel debates, with each of them covering 4 or 5 key topics related to each specific sector. closing dinner), IP Lunches (incl. and the EU.

Intellectual Property 114

Intellectual Property IP Registration Copyright 114

Indiana Intellectual Property Law

MARCH 28, 2023

Holdings, LLC is a company that produces and sells consumer fireworks under the brand name ‘ 76 Pro Line. 76 Pro Line items have been featured in displays and product demonstrations at several annual events including Western Winter Blast , Pyrotechnics Guild International , Cobra-Con , and the National Fireworks Association Expo.

Intellectual Property 52

Intellectual Property Branding Brands Branding 52

Patently-O

MARCH 12, 2023

The holding company trades on the Australian stock exchange with a market valuation of $1.8 With one firm having 32% of the Australian national phase market, you might think that conflicts would get a bit tricky. Other IPH brands include Pizzeys; AJPark, & Griffith Hack. billion Australian dollars ($1.2 billion USD).

Patent 124

Patent Intellectual Property IP Marketing 124

Biswajit Sarkar Copyright Blog

APRIL 21, 2023

This event is meant to focus on women entrepreneur who has shown stupendous innovation calibre and creativity in the field of IP and its effective applicability. Women in all regions are shaping the world through their hard work and this year’s theme would encourage more women to use the IP system.

Business 40

Business Intellectual Property IP Branding 40

The IPKat

SEPTEMBER 15, 2022

One of the first enacted changes concerned the rules for calculation of the compensation paid to the patent owner in the event that an invention, utility model, or industrial design is being used without the patent owner’s authorization. The list includes such well-known brands as Apple, HP, Panasonic, Siemens, Tesla, and Volkswagen.

IP 131

IP Branding Brands Branding 131

IP Tech Blog

MARCH 23, 2022

Here is why: New opportunities for growing your brand. Numerous companies are currently getting into NFT technology to generate brand awareness, retain customers, and create new revenue streams. Adidas, for instance, offers NFTs as souvenirs for participants of real or virtual events. We are here to help you.

Trademark 57

Trademark Branding Brands Branding 57