Remove Branding Remove Brands Remove Business Remove Trademark Law
article thumbnail

Tacking in Trademark Law: Even Big Brands Sometimes Miss the Mark

JD Supra Law

Trademark law continues to be the cornerstone of brand identity. One concept that introduces a unique set of challenges in trademark law is “tacking.” Tacking is the ability of a trademark owner to modify their mark without forfeiting its priority status. By: Sunstein LLP

article thumbnail

Pot Cos. Get Creative To Boost Brands Despite Feds' TM Ban

IP Law 360

The marijuana industry still lives in the shadows of trademark law while the drug remains federally illegal, leaving businesses and their lawyers to seek workarounds to protect their brands.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Trailblazers, OutKasts, and Iconic Brands: The INTA Annual Meeting in Atlanta

JD Supra Law

As one of the largest gatherings of trademark professionals from around the world, the INTA Annual Meeting offers opportunities for networking, education, and collaboration. By: Foley Hoag LLP - Making Your Mark

article thumbnail

Brand Protection in the Metaverse: What Brands Need to Know

Corsearch

For brands and rights holders, these technologies mean a change in consumer behavior, a shift towards more immersive digital engagement with their customers, and an array of new business opportunities. This represents a unique opportunity for brands to reach a highly engaged user base. What Are Examples of Metaverse Platforms?

article thumbnail

How to Create, Build, and Maintain Brand Strength

Corsearch

Want to know how to boost the valuation of a business? Invest in brand strength. Put simply, brand strength (sometimes known also as brand equity) is the value that is carried by a brand. It denotes a consumer’s perception of a brand, or the value invested in it by a business over time.

article thumbnail

The Importance Of Trademark Searches For New Brands : Safeguarding Intellectual Property

Biswajit Sarkar Copyright Blog

In the fast-paced world of business, where new brands emerge every day, protecting one’s intellectual property has become paramount. Trademarks play a crucial role in establishing brand identity and distinguishing products or services from competitors. What is a Trademark?

article thumbnail

Trademark Infringement 101: What You Need to Know to Protect Your Brand 

Corsearch

Trademark infringement is the nightmare that keeps big brands up at night. In a world where maintaining a distinctive identity and protecting consumer trust is a constant battle, safeguarding your trademarks is crucial. What is trademark infringement? Let’s start with the basics; what is trademark infringement?