Erik K Pelton

JANUARY 4, 2024

The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.

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Erik K Pelton

JANUARY 9, 2023

The following is an edited transcript of my video Protecting a Law Firm Brand. Over the years, we’ve had the good fortune to work with all types of businesses, including many law firms, to protect their brands. Law firm brands can be protected just like any other business.

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Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. It doesn’t matter.

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Erik K Pelton

DECEMBER 21, 2021

Building strong and protected brand names begins with developing creative names. In this episode Erik reveals several tips for brainstorming brand names and trademarks. The post Tips for Brainstorming New Business and Brand Names appeared first on Erik M Pelton & Associates, PLLC.

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Erik K Pelton

JANUARY 25, 2022

Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. The post Building a Bold Brand Wheel: 8 Types of Bold Brand Names appeared first on Erik M Pelton & Associates, PLLC.

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Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

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Erik K Pelton

APRIL 25, 2022

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I didn’t want to go down that road because the brand name wasn’t resonating with me.

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Erik K Pelton

SEPTEMBER 30, 2021

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. For a brand, that sort of propulsion is the proper use of the brand over time.

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Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Look at how you’re using your brands.

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Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

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Erik K Pelton

JUNE 7, 2022

Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race. The post Branding Lessons from Formula1 appeared first on Erik M Pelton & Associates, PLLC.

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JD Supra Law

JULY 1, 2024

Trademark law continues to be the cornerstone of brand identity. This article explores the significance of tacking as a vital strategy that allows businesses…Trademark law continues to be the cornerstone of brand identity. One concept that introduces a unique set of challenges in trademark law is “tacking.” By: Sunstein LLP

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azrights

JUNE 27, 2023

Or growing your business to sell? Do you: Know what ‘brand’ means and signifies to the value of your business? Have the knowledge and skills in Brand IP and branding to be your own brand manager? The changed 21st century business environment makes this an imperative. Why brand management?

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Olartemoure Blog

JUNE 21, 2024

Kantar, a leading market research company, published the list of the 100 most valuable brands in the world for this 2024. The list is headed by Apple, which for the third consecutive year occupies the first place, and this year becomes the first brand to reach the billion-dollar mark.

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Erik K Pelton

AUGUST 23, 2020

The following is an excerpt from my book, Building a Bold Brand. Coming up with a great brand name for a new business, new product, or. challenging than in the past since there are so many existing businesses, and because any business, regardless of location, can go online and. protections and powerful branding.

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Kashishipr

FEBRUARY 2, 2022

The ultimate success of brands and businesses in the modern world largely depends on the groundbreaking innovation that sets them apart from the rising competition in the market. Having a robust Intellectual Property (IP) portfolio and strategizing well to maintain it can do wonders in enhancing your brand value and market share.

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SpicyIP

FEBRUARY 6, 2023

We are pleased to announce that the UK Intellectual Property Office (UK IPO) and International Trademark Association (INTA) are jointly hosting a conference on brand protection strategies on February 24th, 2023 at the Imperial, New Delhi. For further details please read their announcement below.

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43(B)log

JUNE 10, 2024

4, 2024) Finding Zesty Paws’ “#1 Brand” claim literally false, the court grants a preliminary injunction despite Zesty Paws’ attempt to create a factual dispute about what a “brand” is. The dispute turned on what a “brand” is; Zesty Paws argued that Nutramax was not a brand, but Cosequin etc. Nutramax Labs.,

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Erik K Pelton

APRIL 26, 2021

It is not easy to come up with a great new brand name, one that is bold, unique and protectable. Check for domain name availability if that is important for your business. The post Tips for Brainstorming a New Brand Name appeared first on Erik M Pelton & Associates, PLLC.

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IP Watchdog

JUNE 27, 2023

Upcycling, a recent fashion trend, poses issues and concerns for brand owners that are similar to counterfeiting but with some added complexity. As a result, upcycled products have prompted brand owners to take legal action to protect their brands and consequently their customers.

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Erik K Pelton

AUGUST 24, 2020

It’s really hard for me to think of a situation where a business would have too many trademarks. When a business has multiple trademarks, multiple trademark registrations, we call that a portfolio of marks. We have a logo, we have a brand name, we have a name for the newsletter, a name for our free online monitoring tool.

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Erik K Pelton

FEBRUARY 16, 2021

There are three things that I believe set Building a Bold Brand: The foundations of trademark protection apart from any other book that’s been written on the topic of trademarks and branding. It’s a perspective from a lawyer, for businesses, and about marketing. Amazon: Building a Bold Brand by Erik M.

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Erik K Pelton

JUNE 30, 2021

There are seven letters in the word “success”, and in this episode former USPTO examiner Erik revels seven keys to branding success for a business’ trademark. The post 7 Keys to Branding Success appeared first on Erik M Pelton & Associates, PLLC. For more details and the accompanying visual, see [link].

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Olartemoure Blog

MARCH 22, 2024

On January 17th, 2024, Brand Finance presented its Global 500 2024 Report, highlighting the importance of trademarks as intangible assets of companies, allowing their owners to enhance their business value and potentially fuel renewed growth.

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Erik K Pelton

SEPTEMBER 10, 2020

As all businesses face some level of crisis right now due to COVID-19, Erik shares some keys for brands and businesses to navigate these choppy waters. The post A brand management checklist for time of crisis appeared first on Erik M Pelton & Associates, PLLC. For more details and the checklist, see [link].

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JD Supra Law

NOVEMBER 16, 2023

The rapid adoption of generative artificial intelligence (AI) presents both unique opportunities and challenges for trademark and brand owners. By: Fenwick & West LLP

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Erik K Pelton

JANUARY 19, 2022

As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection. The post 3 Steps to Protect Your Brand in the New Year appeared first on Erik M Pelton & Associates, PLLC.

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Erik K Pelton

NOVEMBER 1, 2021

The following is an edited transcript of my video, Having Trademark Registration is Like Double Insurance for Your Brand. I have insurance on the building, and on my business and property. Trademark registration, believe it or not, is just like that insurance and that smoke detector and fire extinguisher for your brand.

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Erik K Pelton

JUNE 21, 2021

The following is a transcript of my video Bold Brands Are Like Bees to Pollinate Marketing. So, how does all of this relate to trademarks and brands, you might be asking? Because bold brands stand out and they resonate and they communicate with consumers. Think about the brand name, Uber compared to Private Car Service.

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Erik K Pelton

AUGUST 3, 2020

A business’s brand is more than just its trademark. But the main way that a business communicates about its brand to its customers, is through brand names and logos and slogans, which become trademarks. And of course, which I advocate, should be registered trademarks. How did you do? .

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azrights

OCTOBER 5, 2023

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand. Just complete this form to receive a copy of the book.

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IP Watchdog

JUNE 28, 2022

Earlier this month, e-commerce giant Amazon.com issued its latest Brand Protection Report detailing steps taken by the tech titan to reduce the tide of counterfeit products being sold to consumers around the globe.

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JD Supra Law

MAY 20, 2024

Against the backdrop of Atlanta's vibrant culture and dynamic business environment, attendees can expect a diverse lineup of speakers, interactive workshops, and insightful sessions covering the latest trends and developments in trademark law, brand protection, and intellectual property. By: Foley Hoag LLP - Making Your Mark

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JD Supra Law

MARCH 3, 2023

Businesses should consider seeking trademark registrations to protect their brands against unauthorized use by others, but also because a registered trademark can add credibility to your brand. By: Tucker Arensberg, P.C.

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JD Supra Law

MARCH 27, 2024

In this episode, Mike Burke, AGG Corporate partner and co-leader of the firm’s International Initiative, is joined by Lorna Conn, CEO of talent solutions organization Cpl, to discuss “Brand Ireland.” and more.

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Erik K Pelton

APRIL 7, 2021

More and more businesses are using Amazon to sell their products. In this segment, Erik discusses some of these recent changes made by Amazon, and the impact for trademark applicants and registrants seeking to use the Brand Registry to promote their products. More and more businesses are using Amazon to sell their products.

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Patently-O

AUGUST 8, 2021

For a few years the Japanese company Kawai also sold some Schiedmayer branded pianos (apparently without license). Piano Factory’s director noted around 2001 that nobody was making Schiedmayer brand pianos any longer and assumed the mark must have been abandoned. Piano Factory Brief.

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