Erik K Pelton

AUGUST 8, 2023

The following is an edited transcript of our video Protecting a Brand in the Amazon Brand Registry. That is why it is important to protect your brand on Amazon. The Amazon Brand Registry allows owners of a trademark to protect their goods from counterfeiters and those infringing on the brand.

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Erik K Pelton

JULY 9, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 2: Bold Brand Building Tools. For more, see Introducing: the Building a Bold Brand Wheel The post Top Tips for Building Bold Brands with Strong Trademarks appeared first on Erik M Pelton & Associates, PLLC.

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Erik K Pelton

SEPTEMBER 24, 2024

The following is an edited transcript of Chapter 13 of my book video Building a Bold Brand: Beware of Scams Few things I have written about over the years have garnered more attention than my coverage of worthless scams that prey upon trademark owners. For more, visit www.istthisatrademarkscam.com.

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Erik K Pelton

JANUARY 30, 2023

The following is an edited transcript of my video Examples of Great Branding – to see the images and logos, watch the video below. I want to share several examples of great branding that I’ve encountered lately. They use the logo to reinforce the brand over and over again, in both direct and subtle manners.

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Erik K Pelton

APRIL 22, 2022

The are 8 mail types of word tools for creating bold brand names. See my new visual below to lean about the meaning tricks, sound tricks, and combination tricks to help make bold brands. You can read more details about all of these in the Building a Bold Brand book at Amazon.

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Erik K Pelton

NOVEMBER 8, 2022

Law firms have brands and trademarks too! Erik explains how law firms can protect their firm name and other branding elements, and shares some of the reasons they benefit from trademark registration. The post Protecting a Law Firm Brand appeared first on Erik M Pelton & Associates, PLLC.

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Erik K Pelton

AUGUST 19, 2021

A “brand” is the sum total of a number of things that go to the heart of a business’ relationship with its customers and within the marketplace of competitors: For more about Building a Bold Brand , see my book ! The post What is a brand made of? appeared first on Erik M Pelton & Associates, PLLC.

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Erik K Pelton

FEBRUARY 14, 2023

Have you seen our new short videos featuring on location brand and trademark tips You can find Brands on the Run SM on TikTok ( [link] ) or Instagram ( [link] ) or YouTube ( [link] ). The post Introducing Brands on the Run appeared first on Erik M Pelton & Associates, PLLC. Let us know what you think!

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Erik K Pelton

AUGUST 9, 2022

What branding lessons can be gleaned from other successes? In this episode, Erik shares several great examples of such branding lessons and how they might help boost your branding. The post Examples of Great Branding appeared first on Erik M Pelton & Associates, PLLC.

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Erik K Pelton

SEPTEMBER 12, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. Here are five free things that any business can do to strengthen their brand. No matter how long your brand has been around, whether you have a hundred customers or a million customers, you can do these things. You want this consistency.

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Erik K Pelton

JULY 1, 2023

The following is an edited transcript of my video 5 Free Ways to Strengthen Your Brand. If you have a registration, use the ® prominently with your brand. Be consistent in how you use your brand—your colors, your logo, your fonts—to help your brand stick in the minds of customers. Consider your brand’s messaging.

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Erik K Pelton

AUGUST 12, 2022

The following is an edited transcript of my video Building a Bold Brand Wheel: 8 Types of Bold Brand Names. I am always looking for ways to help take trademark and branding concepts and boil them down to a visual or a quote, or some way to help convey something that’s complex in a bit more digestible manner.

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Erik K Pelton

MARCH 16, 2022

Erik’s new cheat sheet lists the key steps a new brand should take to get started on a strong legal trademark foundation. The post Brand Protection Cheat Sheet appeared first on Erik M Pelton & Associates, PLLC. For more, see [link].

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Erik K Pelton

SEPTEMBER 2, 2022

The following is an edited transcript of my video Brand Protection Cheat Sheet. I like to have visual aids when explaining topics, so I came up with the cheat sheet below for new brands to go through the basic steps for trademark protection and for building a bold brand. Choose a creative name.

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Erik K Pelton

SEPTEMBER 12, 2023

Building a Bold Brand is now available on the Audible app! The post Announcing Building a Bold Brand on Audible appeared first on Erik M Pelton & Associates, PLLC. Building a Bold Brand is now available on the Audible app! Erik shares details and a sneak peek in this video.

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Erik K Pelton

JUNE 20, 2023

Yes, identical brand names can coexist. The post When Two Identical Brand Names Coexist appeared first on Erik M Pelton & Associates, PLLC. Yes, identical brand names can coexist. But there are criteria that need to be met, such as existing in different industries and offering different goods and services.

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Likelihood of Confusion

JULY 8, 2024

Republished by Blog Post PromoterThe first installment of this new feature excerpted Gary Gulman’s assault on soft-brand drinks. 2 – Jim Gaffigan appeared first on LIKELIHOOD OF CONFUSION™.

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Likelihood of Confusion

OCTOBER 28, 2024

The post The ugly side of branding appeared first on LIKELIHOOD OF CONFUSION™. Republished by Blog Post PromoterWho but the ultimate trademark pig the NFL would make unwilling third parties endorse their sponsors? Makes me want to throw a SUPER BOWL PARTY!

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Erik K Pelton

JANUARY 9, 2023

The following is an edited transcript of my video Protecting a Law Firm Brand. Over the years, we’ve had the good fortune to work with all types of businesses, including many law firms, to protect their brands. Law firm brands can be protected just like any other business.

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Erik K Pelton

JANUARY 4, 2024

The following is an edited transcript of my video When Two Identical Brand Names Coexist People often have the mistaken impression that a trademark has to be completely unique in the universe. That would have a real limiting effect on the number of brands that are out there because Apple, for instance, is in the name for many businesses.

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Erik K Pelton

JANUARY 18, 2024

The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names Brainstorming for new brand names is really the genesis of brand protection. It’s not easy to come up with a bold, unique, and protectable name, but it is still possible, Begin with pieces of words and names.

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Erik K Pelton

NOVEMBER 4, 2022

The following is an edited transcript of my video Tips for Brainstorming New Business and Brand Names. Think about ones that might help resonate a message about your business and about your brand, and what you’re trying to convey to the consumer. You can see why I love suggestive brand names most of all here.

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Erik K Pelton

JANUARY 4, 2023

A great tool for brands to connect with customers is a catch jingle. The post The Power of Brand Jingles appeared first on Erik M Pelton & Associates, PLLC. A great tool for brands to connect with customers is a catch jingle. Listen for more about some great jingles and why they are so valuable.

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IP and Legal Filings

SEPTEMBER 12, 2024

Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.

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Erik K Pelton

AUGUST 16, 2023

Erik shares bold branding insights on one of his favorite things in this video, and discusses how little touches make a big difference to elevate a brand. The post Bold Branding: The Little Touches Make a Big Difference appeared first on Erik M Pelton & Associates, PLLC.

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Erik K Pelton

JULY 3, 2023

The following is an edited transcript of my video The Power of Brand Jingles. A jingle is like a slogan in that it conveys more information about the brand, but it has the added layer of sound—whether it’s a rhyme, a rhythm, or an actual musical accompaniment.

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Erik K Pelton

NOVEMBER 5, 2021

The following is an edited transcript of my video, What Is a Brand Style Guide. A style guide is a wonderful asset for any brand that has grown beyond just one name or one logo to a portfolio of marks and logos and slogans. The guide also shares more about the other elements of our brand that might be used.

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Erik K Pelton

JANUARY 25, 2022

Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. The post Building a Bold Brand Wheel: 8 Types of Bold Brand Names appeared first on Erik M Pelton & Associates, PLLC. For more trademark tips, visit www.buildingaboldbrand.com.

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Erik K Pelton

SEPTEMBER 30, 2021

The following is an edited transcript of my video, Is Your Brand Seaworthy? Is your brand seaworthy? You’ll see what I’m talking about with my comparison of trademark and brand protection to a strong ship navigating the ocean waters. For a brand, that sort of propulsion is the proper use of the brand over time.

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Erik K Pelton

APRIL 18, 2023

Whether your brand is small or large, new or established, there are many things you can do to strengthen it, including these 5 free tips from Erik. The post 5 Free Ways to Strengthen Your Brand appeared first on Erik M Pelton & Associates, PLLC.

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Erik K Pelton

DECEMBER 22, 2022

Those brand with YouTube channels (if you don’t have one, what are you waiting for?!) can now add some additional brand protection by claiming their new YouTube ‘handle.’ it is simply good brand protection. it is simply good brand protection. For more details, see: [link].

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Erik K Pelton

JUNE 27, 2023

Trademark registration is such a valuable tool to protect a brand that it actually offers double protection, both before and after an incident occurs, should one happen. As you can see, registration is a tremendous value, protecting a brand on both the front end and the back end.

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Erik K Pelton

APRIL 25, 2022

The following is an edited transcript of my video Even Trademark Lawyers Make Branding Mistakes. Believe it or not, even trademark lawyers can make branding–or maybe even trademark mistakes–from time to time. I didn’t want to go down that road because the brand name wasn’t resonating with me.

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Erik K Pelton

MARCH 2, 2021

The following is an edited transcript of my video, How to Use the Bold Brand Scoresheet. The Bold Brand Scoresheet is a metric that I created to help assess a brand and how well protected it is. Using the table below, take the assessment and give your brand an honest rating and score in each category.

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Erik K Pelton

OCTOBER 16, 2021

The following is an edited transcript of my video, 7 Keys to Branding Success. I get asked all the time, “What are the key things I need to know to make my brand successful, to make my trademark successful and protected?” Today, I’ve distilled it down to seven keys for branding success. USE it properly.

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Erik K Pelton

MARCH 21, 2022

The following is an edited transcript of my video How to Water Your Brand for Growth. I talk about my lack of green thumb, because it relates to so much of my branding, where I use sunflowers and plantings as metaphors, and I use the tagline, Making Trademarks Bloom Since 1999. Prolific marketing: getting your brand out there.

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Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.

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