Erik K Pelton

JUNE 17, 2024

The following is an edited transcript of my video 25 Branding Tips. As we celebrate our 25th year, I am excited to share 25 branding tips with you: Choose a creative name – it’s the foundation you begin with to build a bold brand. Use the proper trademark symbol with your brand (TM, SM, or ®).

Branding 130

Branding Branding Brands Intellectual Property 130

Corsearch

MARCH 19, 2025

With Gen Zs growing influence on global eCommerce, their attitudes toward counterfeiting present both a challenge and an opportunity for brands. In his previous role as Head of Digital IP Enforcement for Tommy Hilfiger , Alastair lead the global strategic operations for brand protection, encompassing both online and offline actions.

Branding 52

Branding Branding Brands Social Media 52

Erik K Pelton

JUNE 26, 2024

From their macabre name to their clever slogan—and everything in between—Liquid Death’s provocative branding is all about follow through, as Erik shares in this episode. The post Liquid Death: Bold Branding Example appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Branding Brands 130

Corsearch

NOVEMBER 15, 2024

For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. This blog explores the evolving threat landscape facing pharma brands and how a combination of brand protection technology and end-to-end investigations can effectively mitigate these risks.

Branding 52

Branding Branding Brands Social Media 52

Erik K Pelton

NOVEMBER 19, 2024

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. All a business really needs is some creativity and wit so that it can begin building a bold brand via a great name.

Business 130

Business Trademark Social Media Branding 130

Erik K Pelton

JULY 30, 2024

Great brands are everywhere – you just have to look! The post 25 Examples of Great Small Business Brands appeared first on Erik M Pelton & Associates, PLLC. Great brands are everywhere – you just have to look!

Branding 130

Branding Branding Brands Business 130

Erik K Pelton

DECEMBER 3, 2024

Food trucks have a heightened need to proper trademark protection: The industry is booming and growing rapidly, with lots of new brand names being developed every month. Therefore, without USPTO registration, a food truck brand is only protected in the local geographic area where it operates and not anywhere else in the U.S.

Social Media 130

Social Media Trademark Branding Branding 130

Erik K Pelton

JULY 2, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 1: Choose Wisely. Bold brands begin with great brand names, but brands are much more than just names. Brand names are at the core of a brand’s persona. Be creative.

Branding 130

Branding Branding Brands Editing 130

IP and Legal Filings

DECEMBER 16, 2024

The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.

Branding 98

Branding Branding Brands Designs 98

Erik K Pelton

OCTOBER 15, 2024

The following is an edited transcript of Chapter 16 of my book video Building a Bold Brand: Monitoring for Infringers To maintain protection of a brand or a trademark, the owner must guard against unauthorized use or infringement. Here are five excellent—and free!—resources

Trademark 130

Trademark Social Media Branding Branding 130

Erik K Pelton

AUGUST 13, 2024

The following is an edited transcript of Chapter 7 of my book video Building a Bold Brand Chapter 7: Registration is the Keystone to Brand Protection While there are many incredible sights and millennia of history to write about in the city of Rome, one feature is central to all of the great buildings there: arches.

Registration 130

Registration Branding Branding Brands 130

Erik K Pelton

JULY 9, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 2: Bold Brand Building Tools. For more, see Introducing: the Building a Bold Brand Wheel The post Top Tips for Building Bold Brands with Strong Trademarks appeared first on Erik M Pelton & Associates, PLLC.

Branding 130

Branding Branding Brands Trademark 130

Corsearch

DECEMBER 10, 2024

These strategies are reshaping consumer perceptions of counterfeit goods and creating significant challenges for brand owners. This blog explores the threat of counterfeit hauls and livestreams, as first detailed in our Brand Protection: The Social Media Threat eBook.

Branding 52

Branding Branding Brands Social Media 52

Erik K Pelton

OCTOBER 22, 2024

The following is an edited transcript of Chapter 17 of my book video Building a Bold Brand: Enforcement vs. Others An important tool to keep a brand strong and legally protected is to deal with infringement situations when they arise, whether you are the accuser or the alleged infringer. Then, talk to an informed attorney.

Cease and Desist 130

Cease and Desist Trademark Branding Branding 130

Erik K Pelton

JULY 16, 2024

The following is an edited transcript of my book video Building a Bold Brand Chapter 3: Bold Brands are Everywhere. Bold brands, great trademarks, memorable logos, and witty slogans are all around us. Searching for a new brand name is difficult, but the extra effort and perseverance is absolutely worthwhile.

Branding 130

Branding Branding Brands Trademark 130

Erik K Pelton

SEPTEMBER 24, 2024

The following is an edited transcript of Chapter 13 of my book video Building a Bold Brand: Beware of Scams Few things I have written about over the years have garnered more attention than my coverage of worthless scams that prey upon trademark owners. For more, visit www.istthisatrademarkscam.com.

Branding 130

Branding Branding Brands Intellectual Property 130

JD Supra Law

MARCH 18, 2025

A recent precedential decision enlarges the protection for foreign trademark owners. Plumrose Holding Ltd. USA Ham LLC, Opposition No. 91272970 (January 17, 2025).

Branding 68

Branding Branding Brands Copying 68

Nelligan Law

FEBRUARY 21, 2025

The latest batch of potential NXT stars features names that sound like they could belong to action movie protagonists, luxury cologne brands, or the cast of a high-budget Netflix drama. Osiris Griffin feels like an ancient warrioror maybe a sneaker brand. Haze Jameson could be a whiskey label or a rebellious high-flyer.

Branding 52

Branding Branding Brands Business 52

IP and Legal Filings

NOVEMBER 12, 2024

Introduction Registration of a trademark is an important step toward building a brand on solid ground. Today, in a competitive marketplace, the difference between a successful strategy for the long-run has to do with brand identity. That should represent your brand and not explain it.

Trademark 97

Trademark Branding Branding Brands 97

JD Supra Law

NOVEMBER 18, 2024

On 13 November 2024 the UK Supreme Court handed down its decision in the case of SkyKick UK Ltd and Sky Ltd (full decision here).

Branding 68

Branding Branding Brands 68

JD Supra Law

JANUARY 23, 2025

A longstanding Australian brand, UGG Since 1974, is fighting for the right to use its UGG trademark for footwear in the United States.

Trademark 116

Trademark Business Branding Branding 116

Erik K Pelton

MARCH 4, 2025

There are so many ways one can use their brand’s trademark. The following is an edited transcript of my video 25 Ways to Use Your Trademark.

Trademark 130

Trademark Social Media Editing Registration 130

Erik K Pelton

APRIL 30, 2024

Inspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand. Inspired by a clever license plate, Erik shares tips on the benefits of planning ahead when it comes to protecting your brand. The post Plan Ahead appeared first on Erik M Pelton & Associates, PLLC.

Branding 261

Branding Brands Branding Licensing 261

JD Supra Law

AUGUST 20, 2024

As a content creator, your brand is your livelihood. You work tirelessly to create engaging content, build your audience, and attract partnerships with brands. But amidst the creativity and hustle, there’s one critical aspect many content creators overlook— legal protection. By: Kohrman Jackson & Krantz LLP

Branding 118

Branding Branding Brands Business 118

Indiana Intellectual Property Law

NOVEMBER 22, 2024

According to the complaint, Atlas Van Lines was founded in 1948 and has become a globally recognized brand, with over 430 independent agencies and partners in 140 countries. They own trademarks related to “Atlas,” which have been heavily promoted through advertising, online presence, and community engagement.

Branding 52

Branding Branding Brands Trademark 52

Erik K Pelton

JULY 6, 2021

The following is a transcript of my video Vaccinate Your Brand with Trademark Registration. Trademark registration is like a vaccine to protect your brand from harms and dangers and risks, because when we get vaccinated, we’re boosting our immune system. I actually heard a friend of mine yesterday refer to it as half-cinated.

Registration 242

Registration Trademark Branding Brands 242

Indiana Intellectual Property Law

JANUARY 6, 2025

Delta Faucet Company , a prominent manufacturer of kitchen and bathroom fixtures, alleges that Justin and Andrew Bundrick engaged in unauthorized sales of Delta-branded products via Amazon storefronts SummitMerch (previously BunjiSolutions) and A.B.Sales . Continue reading

Cease and Desist 52

Cease and Desist Branding Branding Brands 52

Erik K Pelton

FEBRUARY 6, 2025

February 6, 2025 Erik M Pelton & Associates, PLLC (EMP&A), a leading trademark law firm dedicated to protecting brands, is proud to announce the successful registration of U.S. As technology continues to reshape the legal industry, EMP&A remains at the forefront of integrating innovation with legal expertise.

Trademark 147

Trademark Patent Registration Trademark Law 147

Erik K Pelton

DECEMBER 30, 2024

To all the clients along the way who have entrusted their brands to me, I am forever in gratitude. To help protect your brands as you build and grow your businesses gives me joy and pride every day. Our team has grown as well! And our clients have received more than 4,500 USPTO registration certificates.

Trademark 130

Trademark Registering Trademarks Branding Branding 130

IP Watchdog

DECEMBER 10, 2024

During our conversation we begin by briefly talking about patent strategy, but then move quickly to brand protection, trademarks, trade dress and effectively working with customs agencies around the world. This week my conversation is with Leo White, who is Chief IP Counsel and Associate General Counsel for The Duracell Company.

Trademark 98

Trademark Branding Branding Brands 98

Erik K Pelton

APRIL 23, 2024

Erik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series. Erik shares 25 tips to consider when brainstorming brand names in this episode of our 25 series. The post 25 Tips When Brainstorming a New Name appeared first on Erik M Pelton & Associates, PLLC.

Branding 227

Branding Brands Branding 227

Erik K Pelton

FEBRUARY 4, 2025

The vast majority are brand names, logo, and slogans. Another example is iPhone, the name iPhone, and the Apple name and logo are well-known registered trademarks protecting the brand for the phone and the manufacturer. Trademarks get registered with the USPTO.

Trademark 130

Trademark Copyright Intellectual Property Patent 130

Erik K Pelton

DECEMBER 19, 2022

I’ve seen firsthand the power of protecting a restaurant brand. And they should, because a restaurant name is valuable just like any other brand name. It’s an investment of protecting the future, of enhancing the value of the brand and of the business. Most restaurants do not have registered trademarks.

Registration 299

Registration Trademark Social Media Branding 299

Erik K Pelton

APRIL 11, 2024

We recognize that business owners have a choice when it comes to protecting their brand and who they hire to work with them. We stack up differently against most others in the field of trademarks.

Trademark 263

Trademark Branding Branding Brands 263

Erik K Pelton

JANUARY 7, 2025

Erik shares 3 reasons why this is valuable for your brand in this episode. Erik shares 3 reasons why this is valuable for your brand in this episode. Learn more about monitoring at [link] The post 3 Reasons for a Trademark Watch Service appeared first on Erik M Pelton & Associates, PLLC. Why monitor your registered trademark?

Trademark 130

Trademark Registering Trademarks Branding Brands 130

The TTABlog

FEBRUARY 24, 2025

Rather, Baron merely purchased the TAKDIS-branded goods from third-party suppliers. There was no dispute that the goods bearing the TAKDIS mark were not manufactured by Applicant Baron or otherwise sold pursuant to any agreement with or permission from the manufacturer.

Branding 45

Branding Branding Brands Ownership 45

JD Supra Law

JANUARY 10, 2025

In Actavis, the Court held that certain types of so-called reverse paymentspatent litigation settlement payments from brand pharmaceutical manufacturers to generic companies challenging the brands patentmight "sometimes" violate the antitrust laws. Actavis, Inc. Originally published in the ABA Antitrust Law Journal.

Settlement 70

Settlement Journalism Branding Brands 70