Erik K Pelton

JANUARY 2, 2023

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.

Branding 147

Branding Branding Brands Copyright Notice 147

IP and Legal Filings

JANUARY 8, 2025

Introduction Customs law and trademark law operate at a crucial interface when it comes to protecting intellectual property rights (IPRs) and against counterfeiting. The Trademarks Act, 1999, gives trademark protection to the identity of brands.

Trademark 59

Trademark Law Trademark Law Intellectual Property 59

Nelligan Law

FEBRUARY 21, 2025

Now, WWE has filed twelve new trademark applications, reinforcing that intellectual property is just as vital to its business model as the action inside the ring. Osiris Griffin feels like an ancient warrioror maybe a sneaker brand. WWEs trademark strategy is nothing newit has simply become more structured and proactive.

Branding 52

Branding Branding Brands Business 52

Erik K Pelton

APRIL 26, 2021

It is not easy to come up with a great new brand name, one that is bold, unique and protectable. Consult with a trademark attorney. File an ‘ intent to use ‘ trademark application with USPTO. Case Study: Tricks of the Trademark(mark) – podcast episode. Assess the search results (with lawyer).

Branding 130

Branding Branding Brands Blogging 130

Likelihood of Confusion

NOVEMBER 22, 2024

Republished by Blog Post PromoterI’ve written so much, for so long, about the branding and trademark adventures — overwhelmingly unhappy ones — of Starbucks that I’ve pretty much run out of ways of starting blog posts such as this one. (See Originally posted 2015-07-20 14:36:07.

Trademark 52

Trademark Blogging Branding Branding 52

IP Watchdog

AUGUST 16, 2021

Recently, USPTO Commissioner for Trademarks David Gooder wrote on the USPTO Director’s Forum Blog that registrations for U.S. trademarks are up 63% from the same period in 2020. The USPTO received over 92,600 trademark applications in December 2020 alone. First Action Pendency (months) in Q1 of 2020 was 2.8

Trademark 139

Trademark Registration Blogging Branding 139

Patent Trademark Blog

MAY 15, 2023

Why Amazon Sellers Should Care Amazon Brand Registry In order to ensure a smoother application process for Amazon Brand Registry, the most important thing to do is to derisk your trademark application with the USPTO. Need a registered trademark to maximize full benefits of Amazon Brand Registry?

Branding 97

Branding Branding Brands Trademark 97

Erik K Pelton

NOVEMBER 15, 2021

The following is an edited transcript of my video, 50 Ways to Use Your Trademark. Clients ask all the time, “Now that I’ve got my trademark protected or registered, how do I use it? There are many different places and ways to use your trademarks. I’ve got 50 Ways to Use Your Trademark. Where do I use it?”

Trademark 147

Trademark Branding Branding Brands 147

Corsearch

MARCH 19, 2025

With Gen Zs growing influence on global eCommerce, their attitudes toward counterfeiting present both a challenge and an opportunity for brands. In his previous role as Head of Digital IP Enforcement for Tommy Hilfiger , Alastair lead the global strategic operations for brand protection, encompassing both online and offline actions.

Branding 52

Branding Branding Brands Social Media 52

Corsearch

DECEMBER 10, 2024

These strategies are reshaping consumer perceptions of counterfeit goods and creating significant challenges for brand owners. This blog explores the threat of counterfeit hauls and livestreams, as first detailed in our Brand Protection: The Social Media Threat eBook.

Branding 52

Branding Branding Brands Social Media 52

Corsearch

NOVEMBER 15, 2024

For pharmaceutical companies, protecting brands and patient safety has never been more important — or more challenging. This blog explores the evolving threat landscape facing pharma brands and how a combination of brand protection technology and end-to-end investigations can effectively mitigate these risks.

Branding 52

Branding Branding Brands Social Media 52

azrights

MAY 3, 2022

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . As a trademark lawyer, I began to ask myself why? So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property.

Branding 119

Branding Branding Brands Registration 119

Erik K Pelton

FEBRUARY 14, 2022

We are pleased to release our new TRADEMARKIVE. Trademarkive? is a one-stop resource for all things trademark. We have curated this content from hundreds of EMP&A videos, podcasts, blog posts, visuals, books, and more — created over more than a decade. Why register a trademark. Trademark infringement.

Trademark 130

Trademark Branding Brands Branding 130

Erik K Pelton

MAY 10, 2021

A portfolio of trademarks entails multiple brand names, logo, slogans, and/or other source indicators protected by a business. Many, or even most, businesses have more than one trademark that could be protected – different brands, or a good slogan or logo. The post What does a trademark portfolio look like?

Trademark 130

Trademark Social Media Branding Brands 130

Erik K Pelton

FEBRUARY 16, 2022

Trademarkive? is a one-stop resource for all things trademark. We have curated this content from hundreds of videos, podcasts, blog posts, visuals, books, and more–created over more than a decade. We have highlighted our best and most popular work on six key trademark topics to explore as you build and protect your brand.

Trademark 113

Trademark Blogging Branding Branding 113

Biswajit Sarkar Copyright Blog

JANUARY 29, 2025

London, UK A fizzing legal battle is brewing in the Intellectual Property world as Thatcher Cider, a renowned British cider brand, locks horns with supermarket giant Aldi over an alleged Trade Mark infringement. However, the High Court ruled in Aldis favour.

Trademark 52

Trademark Intellectual Property Branding Brands 52

Technology & Marketing Law Blog

DECEMBER 11, 2023

MSCHF has frequently targeted major brands. The Second Circuit stayed MSCHF’s appeal of the district court’s ruling that the Wavy Baby infringed Vans’ trademarks pending the Supreme Court’s decision in Jack Daniel’s v. Trading on the goodwill of the trademark” and using the trademark as a source indicator are two very different things.

Blogging 130

Blogging Trademark Branding Branding 130

Intepat

DECEMBER 4, 2024

Introduction Trademarks serve as identifiers of the source of goods or services, traditionally encompassing logos, names, and slogans. However, as markets grow increasingly innovative, non-traditional marks have emerged, referred to as unconventional trademarks. The concept of unconventional trademarks has a relatively short history.

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Trademark Intellectual Property Branding Branding 52

Technology & Marketing Law Blog

APRIL 3, 2023

She writes and teaches in the trademark law area, and was one of the signatories of the First Amendment Professors amicus brief filed in Jack Daniel’s Properties, Inc. Jack Daniel’s contends this design infringes its trademarks and tarnishes its brand.

Blogging 116

Blogging Trademark Fair Use Trademark Law 116

The IPKat

JANUARY 2, 2022

We say goodbye to 2021 with the most interesting posts and articles from the surrounding IP blogs of the past week! disputes between domain names and trademarks). Julie Zerbo tells the rest of the story on The Fashion Law.

Blogging 127

Blogging IP Non-Fungible Tokens Cease and Desist 127

Nelligan Law

FEBRUARY 5, 2024

While they may appear harmless, a troubling issue has come to the forefront, one that raises complex legal and ethical questions – the unauthorized use of famous trademarks on these cannabis edibles. When Haribo’s branding is replicated on cannabis-infused gummies, it violates trademark rights and raises serious safety concerns.

Branding 105

Branding Branding Brands Trademark 105

Erik K Pelton

NOVEMBER 3, 2020

The following is an excerpt from my book, Building a Bold Brand. I am particularly sensitive to the trademark challenges that small businesses face for several reasons. Pelton & Associates, to advise and counsel others about trademark protection. a great trademark: Marketing department. Corporate attorney.

Business 130

Business Trademark Cease and Desist Branding 130

IP and Legal Filings

DECEMBER 17, 2024

Abstract In the changing landscape of intellectual property law, Trademarks have gone beyond the traditionally used symbols, names, logos to enhance the non-traditional identifiers. Unlike conventional trademarks that primarily use visual elements, non-conventional trademarks engage multiple senses to foster brand recognition.

Trademark 52

Trademark Branding Branding Brands 52

Likelihood of Confusion

MARCH 29, 2025

Originally posted 2010-06-21 17:46:10.

Blogging 52

Blogging Branding Branding Brands 52

Nelligan Law

JANUARY 27, 2025

Nike, the footwear powerhouse, has stepped up as the self-appointed referee, claiming Ciambrones custom designs are playing too close to their trademarked goalposts. Nikes lawsuit alleges that the Shoe Surgeons custom designs infringe on their trademark rights. But where does innovation end and infringement begin?

Blogging 52

Blogging Intellectual Property Designs Design 52

Nelligan Law

FEBRUARY 21, 2025

According to The Guardian , the James Bond franchise, managed by Danjaq LLC and EON Productions, is currently defending its rights to the 007 brand in a legal dispute with Austrian businessman Josef Kleindienst. Trademark law, of course, has its own brand of international intrigue. Its hard not to appreciate the irony.

Trademark 52

Trademark Cease and Desist Intellectual Property Branding 52

Technology & Marketing Law Blog

MARCH 8, 2022

[Today, Betsy Rosenblatt, Rebecca Tushnet and I sent the following letter to Congress on behalf of 26 trademark academics (here’s a PDF version ). I explain my concerns with the SHOP SAFE Act in excruciating detail in this blog post from last year. For bonus coverage, see my blog post on the INFORM Act.]. * * *.

Trademark 144

Trademark Trademark Law Law Blogging 144

Nelligan Law

NOVEMBER 15, 2023

Reading Time: 4 minutes What sets Ben & Jerry’s apart are not just their flavors but also their distinctive trademarks In continuation of our Fall road trip, we found ourselves at the Ben & Jerry’s “headquarters” in Vermont. As we savored the flavors, we also uncovered the legally sweet secrets behind the brand.

Blogging 105

Blogging Trademark Branding Branding 105

Erik K Pelton

JANUARY 26, 2021

The following is an edited transcript of my video “How Can You Avoid Losing Your Trademark Rights Over Time?” ” There are four things that a trademark owner should do to ensure that they don’t lose the strength or protection in their trademark, even after it’s registered.

Trademark 130

Trademark Registering Trademarks Branding Branding 130

IP Tech Blog

FEBRUARY 1, 2024

For every successful brand, it is critical to properly protect and to productively develop and use the underlying intellectual property (IP) in that brand to ensure its long-term growth. Trademark and registered design portfolio It goes without saying: maintaining a comprehensive trademark portfolio is key.

Branding 101

Branding Branding Brands Social Media 101

Kashishipr

SEPTEMBER 22, 2021

A trademark is an important business asset that offers protection to a brand. Businesses own valuable trademarks, which, once registered, can be licensed out. The rights that flow from a trademark can be licensed to others to receive royalties for commercialization. What is Trademark Licensing? Exclusive License.

Licensing 105

Licensing Trademark Branding Branding 105

Kashishipr

JANUARY 19, 2022

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. How Does a Trademark Help in the Marketing of a Brand?

Marketing 105

Marketing Marketing Trademark Branding 105

Nelligan Law

JULY 25, 2023

Created by the renowned toy company Mattel, Barbie has evolved from a simple fashion doll to a global cultural icon, and much of this success can be attributed to the power of its brand narrative. With the release of the highly anticipated Barbie movie, Mattel takes the brand narrative to new heights.

Branding 98

Branding Branding Brands Trademark 98

Likelihood of Confusion

MAY 15, 2023

Eric Johnson‘s Pixelization blog has a sweet insight into a sticky trademark mess that Hershey’s could be, theoretically, getting itself into: It’s a Hershey’s-brand three-compartment silicone muffin pan. The post Kissing trademark rights goodbye? appeared first on LIKELIHOOD OF CONFUSION™.

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Trademark Branding Branding Brands 92

Kashishipr

NOVEMBER 3, 2021

Today, several generic terms that we use, such as ‘escalator,’ ‘xerox,’ ‘cellophane,’ sound common but were once protected as trademarks. What is Genericide of a Trademark? Genericide of a trademark occurs when it is reduced to a common term identifying a category of products.

Trademark 105

Trademark Branding Branding Brands 105

Nelligan Law

DECEMBER 16, 2021

Not to the owners of these brands. The more consumers use these (and other) famous trademarks as nouns instead of adjectives, the greater the risk that the trademarks will be genericized. This is what occurs when a trademark owner loses their trademark rights as a result of the mark becoming a generic term.

Branding 98

Branding Branding Brands Intellectual Property 98

Kashishipr

JANUARY 5, 2022

The Trade Marks Act, 1999 governs and deals with the mechanism of registration, protection, and illegal use of trademarks in India. Additionally, it also deals with the exclusive rights of a trademark owner, penalties for Trademark Infringement , remedies for damaged goods, and modes of transference of a Registered Trademark.

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Trademark Branding Brands Branding 105