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The Madrid Protocol: Streamlining International Trademark Registration

IP and Legal Filings

Madrid Protocol provides a simplified mechanism towards even more unifying international registration for trademarks to overcome such hurdles. This blog will examine the features, benefits, effective functioning, and strategies on how best to use the Madrid Protocol to protect the brand globally.

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What my first trademark application filing looked like 25 years ago today

Erik K Pelton

And our clients have received more than 4,500 USPTO registration certificates. To all the clients along the way who have entrusted their brands to me, I am forever in gratitude. To all the clients along the way who have entrusted their brands to me, I am forever in gratitude. Our team has grown as well!

Trademark 130
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Common Mistakes to Avoid When Registering a Trademark

IP and Legal Filings

Introduction Registration of a trademark is an important step toward building a brand on solid ground. Lack of distinctiveness to incorrect classification are among the common errors that can bring derailment upon your trademark registration. That should represent your brand and not explain it.

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3 Steps to Protect Your Brand in the New Year

Erik K Pelton

The following is an edited transcript of my video 3 Steps to Protect Your Brand in the New Year. Protecting your brand has tremendous benefits for your business, and there are three things in particular to focus on at the beginning of the year and ensure that you are protected. Do an audit of your business and it’s branding.

Brands 147
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7 trademark tips for blog owners

Erik K Pelton

The following is an excerpt from my book, Building a Bold Brand. Trademark Tips for Blog Owners. For example, one of my favorite blog titles is a cheese blog called It’s Not You, It’s Brie®. That way, it helps demonstrate that the title of the blog is special and that you want to call attention to it and protect it.

Blogging 130
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Should Lawyers Offer A Brand Creation Service?

azrights

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.

Brands 119
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Dragons' Den IP Blog - Series 22 Episode 6

Dragons' Den

As the Dragon enquired about how weather-proof their protection was, the entrepreneurs shared that they had protected their product as a registered design (registration number 6302755 ). Steven made a valid point - the companies discussed wouldnt have reached their levels of success had it not been for their successful branding.