Velocity of Content

APRIL 6, 2022

CCC is proud to be recognized for our Velocity of Content blog and podcast in the “Branded Blog” and Branded Podcast” categories as part of PR Daily’s Content Marketing Awards. PR Daily’s Content Marketing Awards celebrates the best work from organizations, agencies and independent consultants.

Marketing 98

Marketing Marketing Blogging Branding 98

Kashishipr

JANUARY 19, 2022

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. A trademark can be inclusive of the brand name or something completely different as well.

Marketing 105

Marketing Marketing Trademark Branding 105

IP and Legal Filings

DECEMBER 3, 2024

This blog will examine the features, benefits, effective functioning, and strategies on how best to use the Madrid Protocol to protect the brand globally. Separate applications for trademarks are still required for those markets. A trademark could be approved in one jurisdiction and then gets rejected in another.

Registration 97

Registration Trademark Intellectual Property Branding 97

Corsearch

DECEMBER 10, 2024

These strategies are reshaping consumer perceptions of counterfeit goods and creating significant challenges for brand owners. This blog explores the threat of counterfeit hauls and livestreams, as first detailed in our Brand Protection: The Social Media Threat eBook.

Brands 52

Brands Branding Branding Social Media 52

azrights

MAY 3, 2022

Though many important decisions people make when creating a new brand identity are intellectual property decisions, IP lawyers are rarely involved in the naming and brand creation process. . So, I wrote Brand Tuned, the new rules of branding, strategy and intellectual property. . The world of branding needs to change.

Brands 119

Brands Branding Branding Registration 119

IPilogue

SEPTEMBER 16, 2021

“That which we call a rose by any other name would smell as sweet” … but would that which we call a brand by any other name be as hype? Founded in 2016, Los Angeles-based streetwear brand formerly known as Chinatown Market offers everything you’d need to fit in on Fairfax Avenue. Photo from Market.

Marketing 105

Marketing Marketing Branding Branding 105

Technology & Marketing Law Blog

AUGUST 11, 2022

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. Chapter 12: Brand Protection and Usage. It is available for purchase in the following formats: * DRM-free PDF file. Price: $12. Price: $9.99. * Print-on-demand hard copy from Amazon.

Editing 126

Editing Advertising Advertising Marketing 126

Nelligan Law

JANUARY 27, 2025

Buyers of these high-end custom sneakers, often passionate sneakerheads, are well aware that these pieces are bespoke and distinct from mass-market offerings. Its a tightrope walk that both brands and creatives have to navigatepreferably in some very stylish sneakers. The question of consumer confusion takes center stage in this case.

Blogging 52

Blogging Intellectual Property Designs Design 52

Technology & Marketing Law Blog

DECEMBER 11, 2023

MSCHF has frequently targeted major brands. At this point the Second Circuit baldly states “MSCHF used Vans’ trademarks—particularly its red and white logo—to brand its own products.” Unlike the defendant in Jack Daniel’s , MSCHF, at least amongst its relevant consumers, has a valuable brand. at 156 (citation omitted)”).

Blogging 130

Blogging Trademark Branding Brands 130

The IPKat

JANUARY 2, 2022

We say goodbye to 2021 with the most interesting posts and articles from the surrounding IP blogs of the past week! Creator Mason Rothschild revealed in an open letter to Hermès, which he posted on his Instagram account on December 22, that he received a cease-and-desist letter from the French luxury goods brand.

Blogging 127

Blogging IP Non-Fungible Tokens Cease and Desist 127

Technology & Marketing Law Blog

OCTOBER 6, 2022

As appealing as an opportunity to cash in on their clients’ fame by extracting payments video game makers, clothing brands , or other firms may be, the overwhelming majority of tattooers recognize that clients should control their own bodies and likenesses. Eric’s Prior Tattoo Copyright Blog Posts. An appeal in Alexander v.

Blogging 144

Blogging Fair Use Copyright Infringement Licensing 144

Nelligan Law

FEBRUARY 21, 2025

The latest batch of potential NXT stars features names that sound like they could belong to action movie protagonists, luxury cologne brands, or the cast of a high-budget Netflix drama. Osiris Griffin feels like an ancient warrioror maybe a sneaker brand. sounds like a name with real marketing potential.

Brands 52

Brands Branding Branding Business 52

Technology & Marketing Law Blog

JULY 23, 2024

Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. The post Announcing the Seventh Edition of Advertising & Marketing Law Casebook by Tushnet & Goldman appeared first on Technology & Marketing Law Blog.

Editing 98

Editing Advertising Advertising Marketing 98

SpicyIP

FEBRUARY 4, 2025

Mahindra, Tanishka Goswami analyzes the Court’s findings on the importance of house marks in infringement assessment, and the nature of the relevant market. Explaining the recent Delhi High Court decision in Gensol v. Tanishka is an advocate at the High Court of MP. Her previous posts can be found here. 3000 crores.

Trademark 107

Trademark Marketing Marketing Trademark Law 107

Nelligan Law

DECEMBER 16, 2021

Not to the owners of these brands. As a result, the trademark owners no longer have exclusive rights to their brand. The first step to protecting your brand against genericide is to ensure that your marketing team is using the trademark properly in your marketing materials: Ensure that the trademark is distinguished.

Brands 98

Brands Branding Branding Intellectual Property 98

Kashishipr

FEBRUARY 2, 2022

The ultimate success of brands and businesses in the modern world largely depends on the groundbreaking innovation that sets them apart from the rising competition in the market. Having a robust Intellectual Property (IP) portfolio and strategizing well to maintain it can do wonders in enhancing your brand value and market share.

Branding 98

Branding Brands Branding Business 98

Intepat

FEBRUARY 3, 2025

” While countries like China focus on the “first to file” rule, India gives more importance to those who first use a trademark in the market. When we think about trademark disputes, we often imagine a small company trying to imitate a bigger, well-known brand. What Is Reverse Confusion Theory? AZ Tech (India) v.

Branding 59

Branding Branding Brands Trademark 59

Intepat

MARCH 25, 2025

INTRODUCTION A distinct scent has immense recall value and the potential to become a powerful identifier of a brand. Several luxury brands, including Tom Ford, Chanel, and Dior, annually invest millions into developing and marketing their signature perfumes. billion in 2025.

Copying 59

Copying Branding Branding Brands 59

IP and Legal Filings

APRIL 7, 2025

A trademark would be the asset that holds together a brand identity for a business, ensuring that its goods or services remain differentiated from others in the marketplace. They protect businesses against “Unfair Competition” by preventing others from using that equity of the trade brand.

Trademark 59

Trademark Branding Branding Brands 59

Technology & Marketing Law Blog

FEBRUARY 27, 2022

TPG is a service built around the brand of a world-traveling man sipping champagne in first class, selling to the world his knowledge of the best rewards programs for credit cards and flights. TPG’s parent company Red Ventures, LLC, has a market cap about the same size as American Airlines.

Cease and Desist 124

Cease and Desist Blogging Contracts Social Media 124

Nelligan Law

JULY 25, 2023

Created by the renowned toy company Mattel, Barbie has evolved from a simple fashion doll to a global cultural icon, and much of this success can be attributed to the power of its brand narrative. With the release of the highly anticipated Barbie movie, Mattel takes the brand narrative to new heights.

Brands 98

Brands Branding Branding Trademark 98

Nelligan Law

FEBRUARY 5, 2024

Intellectual property rights, including trademarks, are vigilantly protected, and trademark agents work tirelessly to safeguard the identity and uniqueness of brands. When Haribo’s branding is replicated on cannabis-infused gummies, it violates trademark rights and raises serious safety concerns.

Brands 105

Brands Branding Branding Trademark 105

Biswajit Sarkar Copyright Blog

JANUARY 29, 2025

London, UK A fizzing legal battle is brewing in the Intellectual Property world as Thatcher Cider, a renowned British cider brand, locks horns with supermarket giant Aldi over an alleged Trade Mark infringement. However, the High Court ruled in Aldis favour.

Trademark 52

Trademark Intellectual Property Branding Brands 52

Technology & Marketing Law Blog

APRIL 3, 2023

VIP Products LLC ] A trademark dispute at the Supreme Court involving a dog chew toy and a famous brand of whisky may have serious implications for trademark and free speech rights. Jack Daniel’s contends this design infringes its trademarks and tarnishes its brand. The post The First Amendment Limits Trademark Rights, But How?–Jack

Blogging 116

Blogging Trademark Fair Use Trademark Law 116

IP and Legal Filings

JANUARY 8, 2025

The Trademarks Act, 1999, gives trademark protection to the identity of brands. An Insight into the Nexus between Customs and Trademark Laws Trademark laws protect the identity of brands through exclusive rights granted to the owners of registrations.

Trademark 59

Trademark Law Trademark Law Intellectual Property 59

JIPL Online

APRIL 7, 2021

ii] This blog post will (i) introduce the problem of counterfeit sports merchandise, (ii) provide a summary of trademark policy rationales and how they have been applied in the sports apparel context, and (iii) offer a proposed solution to the problem. [iii]

Marketing 98

Marketing Marketing Licensing Trademark Law 98

IP Tech Blog

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

Marketing 57

Marketing Marketing Contracts Branding 57

IPilogue

JULY 29, 2022

Big-name celebrities like Halsey and Florence Welch of the indie rock band Florence and the Machine have taken to TikTok to discuss their discontent with the new marketing approach of creating viral TikTok audios as promotion. Michelle Mao is an IPilogue Writer and a 2L JD Candidate at Osgoode Hall Law School.

Music 118

Music Marketing Marketing Ownership 118

IP Tech Blog

MAY 5, 2023

Brandalism is a recent anti-advertising movement which uses a brand’s own assets and marketing channels against the brand itself, through replacing legitimate advertisements with spoofs and parodies (known as “subvertising”). Heard of the climate activists defacing advertisements, billboards and bus shelters?

Brands 62

Brands Branding Branding Advertising 62

IP and Legal Filings

OCTOBER 23, 2023

The issue of counterfeiting not only compromises a brand’s reputation or brand value, but also puts consumer safety at risk by allowing the sale and uninformed purchase of sub-standard goods. In the year 2017 the market value of the E-commerce was $38.5 Nakul Bajaj & Ors. [4] Nakul Bajaj &Ors, [Civil Suit No.

Marketing 98

Marketing Marketing Trademark Registration 98

The IPKat

OCTOBER 27, 2021

The author argues that copyright holders would do well to heed this wisdom before entering into litigation, as exemplified by a recent decision from the Swedish Patent and Market Court in case PMT 2401-21. Brand] should always be placed on the bottom line on each roof tile.

Cease and Desist 139

Cease and Desist Litigation Copyright Marketing 139

Technology & Marketing Law Blog

SEPTEMBER 5, 2021

Internet Brands. Second, on appeal to the Supreme Court, Justice Thomas used the cert denial as an excuse to blog his misguided free-association thoughts about why he hates Section 230. The legacy of Justice Thomas’ blogging will live on long after the Enigma case is over. Blog post on amicus briefs.

Blogging 145

Blogging False Advertising Law Advertising 145

Kashishipr

APRIL 13, 2022

The dramatic rise in e-commerce in the last two decades saw many brand and business owners struggling to safeguard their Intellectual Property (IP) assets in cyberspace, starting from domain names and then going onto social media handles. Furthermore, the purchase of virtual products and services could be used in multiple virtual worlds.

Intellectual Property 116

Intellectual Property IP Non-Fungible Tokens Branding 116

Intepat

DECEMBER 4, 2024

However, as markets grow increasingly innovative, non-traditional marks have emerged, referred to as unconventional trademarks. Rooted in the expansion of brand identity, their evolution began in the mid-20th century, gaining traction with sound and colour marks. While less common, they reflect evolving brand strategies.

Trademark 52

Trademark Intellectual Property Branding Branding 52

IPilogue

NOVEMBER 18, 2022

On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products. While Ye’s company, Mascotte Holdings Inc.

Business 131

Business Contracts Branding Branding 131

IP and Legal Filings

DECEMBER 17, 2024

Non-conventional or Non-Traditional trademarks such as sounds, color, shape, scent or any other motion marks have emerged as a new innovative tools widely being used in the todays changing and competitive market era that redefine how brands connect with the public at large.

Trademark 52

Trademark Branding Branding Brands 52

Technology & Marketing Law Blog

NOVEMBER 5, 2023

I gave a brand-new talk about Section 230 at the California Lawyers Association IP Institute. (It not the decentralized web, but instead a highly centralized one): The post Some New Section 230 Memes appeared first on Technology & Marketing Law Blog. It was recorded, but I believe it will be behind the CLA paywall).

Blogging 98

Blogging Branding Brands Branding 98