Above the Fold

FEBRUARY 11, 2024

Will any of your old favorite marketing campaigns be brought back? I look forward to posting about the Super Bowl every year — not because I love football (I do) but because it’s the only time I actually appreciate watching commercials (truly). What will companies pay for a spot this year? Which celebrities will be featured?

Blogging 52

Blogging Advertising Advertising Trademark Law 52

Kashishipr

JANUARY 19, 2022

The role that trademarks play in the marketing of a brand can help us unwind what commercial players and business houses should consider in the development of their brand marketing strategies to best incentivize their assets for better returns. How Does a Trademark Help in the Marketing of a Brand?

Marketing 105

Marketing Marketing Trademark Branding 105

LexBlog IP

DECEMBER 2, 2022

Vogue Magazine is suing 21 Savage and Drake after they created mock Vogue Magazines to market their new album. Scott Hervey and Josh Escovedo discuss the dispute on this episode of The Briefing by the IP Law Blog. Listen to this podcast episode here. Watch this episode here:

Blogging 52

Blogging Marketing Marketing IP 52

Olartemoure Blog

MAY 30, 2023

The Digital Markets Act is a groundbreaking law from the European Union that regulates the performance of large online platforms (designated as gatekeepers) in the digital economy to guarantee fair competition, which started applying on 2 May 2023. Being designated as a gatekeeper under the Digital Markets Act will bring some consequences.

Marketing 98

Marketing Marketing Design Designs 98

Kashishipr

FEBRUARY 9, 2022

In the present highly competitive business environment, understanding the market trends well is imperative for the development, and eventually, the success of a particular product or service. Market research helps come across the already existing inventions that may be similar to the applicant’s invention. .

Marketing 119

Marketing Marketing Inventor Invention 119

JD Supra Law

APRIL 15, 2022

In this episode of The Briefing by the IP Law Blog, Scott Hervey and Josh Escovedo discuss how marketing practices changed for the March Madness tournament this year, and what that meant for athletes. By: Weintraub Tobin

Blogging 52

Blogging Marketing Marketing IP 52

Likelihood of Confusion

DECEMBER 5, 2021

The Gray Blog is dedicated solely to the topic of gray market or “parallel market” goods, a subject near and dear to my heart. The post The Gray Blog appeared first on LIKELIHOOD OF CONFUSION™. Now this is interesting! It’s a.

Blogging 52

Blogging Marketing Marketing 52

The IPKat

NOVEMBER 14, 2021

Come with this Kat for a stroll around this week’s posts from IP blogs. This is the question Miquel Peguera raises on Kluwer Copyright Blog, alongside his analysis of the topic. As good Kats, we are always paying attention to our surroundings. Copyright A Kat walking and enjoying its freedom.

Blogging 111

Blogging IP Moral Rights Artwork 111

JD Supra Law

DECEMBER 2, 2022

Vogue Magazine is suing 21 Savage and Drake after they created mock Vogue Magazines to market their new album. Scott Hervey and Josh Escovedo discuss the dispute on this episode of The Briefing by the IP Law Blog. By: Weintraub Tobin

Blogging 52

Blogging Marketing Marketing IP 52

IP Tech Blog

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

Marketing 57

Marketing Marketing Contracts Branding 57

LexBlog IP

FEBRUARY 11, 2024

Will any of your old favorite marketing campaigns be brought back? I look forward to posting about the Super Bowl every year — not because I love football (I do) but because it’s the only time I actually appreciate watching commercials (truly). What will companies pay for a spot this year? Which celebrities will be featured?

Blogging 52

Blogging Advertising Advertising Trademark Law 52

The IPKat

MAY 31, 2022

Perfect timing to take a look at what the surrounding blogs have posted over the past few days! " The Kluwer Trademark Blog provides a summary of the background and outcome of the above decisions. The Kluwer Copyright Blog reports on a recent Italian Supreme Court decision addressing this question.

Blogging 73

Blogging Non-Fungible Tokens IP Reporting 73

Technology & Marketing Law Blog

DECEMBER 11, 2023

According to Vans , if a defendant makes an expressive use of a mark, but also trades on the goodwill of the mark to market its own goods, it will be subject to standard trademark analysis; trademark law will prevail over the First Amendment. ” (The Second Circuit provides the following citation for the quote: “ Id.

Blogging 124

Blogging Trademark Branding Branding 124

Technology & Marketing Law Blog

AUGUST 11, 2022

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. The post Announcing the Sixth Edition of Advertising & Marketing Law: Cases & Materials by Tushnet & Goldman appeared first on Technology & Marketing Law Blog.

Editing 126

Editing Advertising Advertising Marketing 126

Technology & Marketing Law Blog

FEBRUARY 15, 2024

Marketa Trimble [Eric’s introductory note: I briefly addressed the DSA in this blog post , along with the attached meme. intermediaries servicing the EU market, an application that suggests that, as has been the case with the EU General Data Protection Regulation (“GDPR”), some spillover from the EU legislation will be felt in the U.S.

Blogging 101

Blogging Due Diligence Design Designs 101

Traverse Legal Blog

SEPTEMBER 20, 2024

“Influencer Marketing” and “Social Media Brand Endorsement” have become big business. Our law firm represents some of the business’s largest social media marketing agencies and influencers. One reason is that many influencer marketing campaigns allow the brand to measure the return on investment.

Social Media 52

Social Media Branding Branding Brands 52

IPilogue

JANUARY 5, 2023

On November 29th, The Competition and Markets Authority (CMA) released its final report of its market study into music and music streaming. Moreover, competition between music streaming services and the digitization of the market improved consumer outcomes greatly, though creators still had concerns about their earnings from streaming.

Music 105

Music Marketing Marketing Reporting 105

JD Supra Law

MARCH 18, 2024

Financial Firms Complete Blockchain Pilot, UK Approves Crypto ETNs - A recent press release announced completion of the Canton Network pilot, “a first-of-its-kind program demonstrating the interoperability of twenty-two independent distributed ledger applications (dApps) in the capital markets domain.”. By: BakerHostetler

Blogging 79

Blogging Marketing Marketing 79

Technology & Marketing Law Blog

MARCH 28, 2023

But when the case returned to the district court after the initial ruling on the temporary restraining order, hiQ’s antitrust arguments were dismissed for failure to properly identify the relevant market in which LinkedIn has a monopoly. The court dismissed the market division argument on the grounds that it was time barred.

Blogging 118

Blogging Cease and Desist Contracts Marketing 118

The IPKat

JANUARY 23, 2022

Although a bleak winter week, the IPKat is here to warm you up with tales of interesting posts from the IP blogs. The summary was published via the Kluwer Copyright Blog. The figures provide interesting data and the Kluwer Copyright Blog provides its commentary. Is overblocking real? Crabtree v.

Blogging 81

Blogging IP Copyright Reporting 81

Technology & Marketing Law Blog

JUNE 5, 2024

Voyager (Guest Blog Post) appeared first on Technology & Marketing Law Blog. Going forward, the what, when, where, how, and why of data access and data use will determine who prevails. The post Facebook Makes Some Progress Against a Scraper–Meta v.

Blogging 79

Blogging Contracts Social Media Technology 79

Technology & Marketing Law Blog

DECEMBER 27, 2022

Marketing. * Prior blog post. * The post 2H 2022 Quick Links, Part 1 (Marketing, Privacy) appeared first on Technology & Marketing Law Blog. FTC cracks down on live reads on the radio. * NY Times : Meta Agrees to Alter Ad Technology in Settlement With U.S. Comptroller , No. C-02-cv-02-10509 (Md.

Privacy 110

Privacy Marketing Marketing Social Media 110

Technology & Marketing Law Blog

MAY 17, 2024

Bright Data is the Decision We’ve Been Waiting For (Guest Blog Post) appeared first on Technology & Marketing Law Blog. The post X Corp.

Blogging 130

Blogging Contracts Fair Use Copyright Law 130

Technology & Marketing Law Blog

MARCH 15, 2023

This is not the first time my blog has been subject to right-to-be-forgotten (RTBF) takedowns. But every time the RTBF is applied to my blog, it’s probably a wrongful application of a misguided policy and worth relaying here. It is critical information, even if the blog is just a bit player in the matter.

Blogging 103

Blogging Editing Law Government 103

Traverse Legal Blog

SEPTEMBER 27, 2024

One of the most common brand protection issues involves gray market sellers and counterfeits on Amazon. Introduction Are grey market sellers and counterfeiters damaging your brand’s reputation and undercutting your sales on Amazon?” There’s both good news and bad news. Let’s start with the bad news.

Branding 52

Branding Branding Brands Marketing 52

Technology & Marketing Law Blog

MARCH 22, 2023

Prior Blog Posts on the CCB A 5 Month Check-In on the Copyright Claims Board (CCB) A 3 Month Check-In on the Copyright Claims Board (CCB) A First Look at Copyright Claims Board (CCB) Filings The Copyright Claims Board Is Opening Next Week. Guest Blog Post–Part 1 of 3) appeared first on Technology & Marketing Law Blog.

Blogging 112

Blogging Copyright Music Art 112

Dragons' Den

FEBRUARY 1, 2024

We decided to have patents in as many markets as possible. For businesses like Manta Hair, securing design rights or patents can offer a quicker path to protection, ensuring the uniqueness of their product is safeguarded in the market. You can view the patent for the Binningtons' flexible brush through this link.

Blogging 64

Blogging IP Intellectual Property Design 64

Technology & Marketing Law Blog

MAY 13, 2024

The post Elon Musk’s Gifts to Web Scrapers (Guest Blog Post) appeared first on Technology & Marketing Law Blog. But in instances like this, where we have a protective website that’s suing because a wealthy man’s feelings got hurt when the truth was told in a public forum, that should not be actionable under the law.

Blogging 107

Blogging Contracts Cease and Desist Social Media 107

Technology & Marketing Law Blog

FEBRUARY 28, 2024

The post Facebook Drops Anti-Scraping Lawsuit Against Bright Data (Guest Blog Post) appeared first on Technology & Marketing Law Blog.

Blogging 73

Blogging Contracts Litigation Law 73

The IPKat

JANUARY 2, 2022

We say goodbye to 2021 with the most interesting posts and articles from the surrounding IP blogs of the past week! v EUIPO | Case T-509/19) and the importance of presenting valid arguments for the existence of a link between the marks - even in the case of marks with an exceptional reputation ( Puma v EUIPO | Case T-71/20).

Blogging 124

Blogging IP Non-Fungible Tokens Cease and Desist 124

The IPKat

AUGUST 19, 2021

Kluwer Trademark Blog reported here on this ruling. Other Class 46 blog shared information on a new initiative by the Chinese government. The companies on the List will be subject to stricter and more frequent inspections by market authorities. Foss Blog pondered privacy concerns when using Apple apps.

Blogging 60

Blogging IP Privacy Reporting 60

JD Supra Law

APRIL 15, 2022

In this episode of The Briefing by the IP Law Blog, Scott Hervey and Josh Escovedo discuss how marketing practices changed for the March Madness tournament this year, and what that meant for athletes. By: Weintraub Tobin

Blogging 40

Blogging Marketing Marketing IP 40

LexBlog IP

MAY 19, 2023

Influencer marketing offers brands a unique opportunity to target and connect with online communities, using a personalized approach. Whilst influencer marketing can yield great returns for brands, it is essential for influencers and brands to navigate this legal landscape carefully, especially in terms of contractual relationships.

Marketing 52

Marketing Marketing Contracts Branding 52

Technology & Marketing Law Blog

MARCH 23, 2023

Prior Blog Posts on the CCB Copyright Claims Board (CCB) Opt-Outs – How’s That Going? Guest Blog Post–Part 1 of 3) A 5 Month Check-In on the Copyright Claims Board (CCB) A 3 Month Check-In on the Copyright Claims Board (CCB) A First Look at Copyright Claims Board (CCB) Filings The Copyright Claims Board Is Opening Next Week.

Blogging 100

Blogging Copyright Marketing Marketing 100

Technology & Marketing Law Blog

OCTOBER 25, 2023

” Market Effect. The litigants are in different markets. ” The court doesn’t address the potential licensing market for the tattoo design. 18, 2023) Prior Tattoo Copyright Blog Posts Jury Awards Damages to Tattoo Artist for Video-Game Depiction–Alexander v. Case Citation : Cramer v. Netflix, Inc.

Blogging 94

Blogging Copyright Fair Use Copyright Infringement 94

JD Supra Law

DECEMBER 2, 2022

Vogue Magazine is suing 21 Savage and Drake after they created mock Vogue Magazines to market their new album. Scott Hervey and Josh Escovedo discuss the dispute on this episode of The Briefing by the IP Law Blog. By: Weintraub Tobin

Blogging 40

Blogging Marketing Marketing IP 40

The IPKat

OCTOBER 10, 2021

This Kat is having a haunted October This post promises to take readers around the IP blogs in eight posts. The Kluwer Copyright Blog thought it over. The current unevenness of arrangements in answer to this question from the UK and EU sides came under the spotlight , over on the Kluwer Trademark Blog.

Blogging 64

Blogging IP Intellectual Property Law Journalism 64