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NFTs: New Frontiers for Trademarks

IP Tech Blog

NFTs can be based on three-dimensional items or artwork, or can be purely digital creations—for example, a collectable digital sneaker or a token used in a videogame. Brand owners have already begun to catch up. Other brand owners have been fighting back infringers, commentators and/or parodists as in the METABIRKINS saga.

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NFTs: New Frontiers for Trademarks

LexBlog IP

NFTs can be based on three-dimensional items or artwork, or can be purely digital creations—for example, a collectable digital sneaker or a token used in a videogame. Brand owners have already begun to catch up. NFTs are unique tokens based on blockchain technology and used as digital assets.