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Undoubtedly, the OTT broadcasting market is one of the world’s largest media markets. The potential flow of advertisement traffic for this content makes them lucrative assets for any commercial establishment. Video contentcreation involves substantial investment.
From DVDs to OTT, the entertainment domain has come a long way owing to rapid digitalization affecting creative authorship over their creations [1]. Recent court decisions have clarified the scope of copyright in film screenplays, personality rights, and underlying works concerning contentcreation and licensing in broadcasting.
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