25 Ways to Use Your Trademark
Erik K Pelton
MARCH 4, 2025
The following is an edited transcript of my video 25 Ways to Use Your Trademark. There are so many ways one can use their brand’s trademark.
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Erik K Pelton
MARCH 4, 2025
The following is an edited transcript of my video 25 Ways to Use Your Trademark. There are so many ways one can use their brand’s trademark.
Erik K Pelton
NOVEMBER 19, 2024
It is important to take a few minutes to search and make sure a name is unique, to file the name with the USPTO to register it, and to hire an experienced trademark attorney to handle the registration process. The post 10 reasons that small businesses need to protect their trademarks appeared first on Erik M Pelton & Associates, PLLC.
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Technology & Marketing Law Blog
AUGUST 5, 2022
This is a case focusing on ownership of social media accounts. See “ Social Media Ownership Disputes Part II: Bridal Wear Company Takes Back Control of Instagram Account from Ex-Employee ” and “ Another Confused Entry in the Social Media Account Ownership Jurisprudence–JLM v. (See The court also found “Ms.
43(B)log
MARCH 10, 2025
6, 2025) A frivolous lawsuit against comparative advertising; the court gets the right result at least. Even if the marks were famous, the comparative advertising and parody exclusions applied. [W]hen Windmar PV Energy, Inc. Solar Now Puerto Rico, LLC, 2025 WL 725078, NO. 24-1570 (RAM) (D.P.R.
TorrentFreak
OCTOBER 22, 2024
Government’s Patent and Trademark Office to help tackle live-streaming piracy. This includes social media platforms, where pirate streams are often openly advertised. Last year, the NFL asked the U.S. ” The sports leagues stressed that widespread piracy hurts their revenues. .
Erik K Pelton
JANUARY 7, 2025
When applying to register a trademark at the USPTO, it is important to know about goods and services and their classification. The following is an edited transcript of my video 25 Classes of Goods and Services at the USPTO.
Erik K Pelton
MAY 23, 2022
The following is an edited transcript of my video Trademark Protection for eSports and Gamers. That’s why it is shocking that many of them are not registered with the USPTO and protecting their trademarks. Zero trademarks. Zero trademark protection in terms of registering and enhancing that protection.
IP and Legal Filings
JULY 21, 2022
Today’s world is growing so fast and we humans are becoming completely dependent upon the technology If you’ve spent any length of time on any social media site in the previous few years, you’ll recognise three facts. For starters, social media is become an essential marketing platform for the majority of firms.
IIPRD
JANUARY 6, 2023
Trademark; Meaning and need of laws. Trademark infringement is the unauthorized use of a trademark which is one of the various ways in which intellectual property rights are violated. The upsurge of social media apps and their intervention in our lives have completely changed the marketing game for every business organization.
TorrentFreak
JANUARY 27, 2025
Patent and Trademark Office ( USPTO ) organized an anti-piracy symposium where several experts discussed recent achievements, new challenges, and potential solutions. They openly advertise themselves through billboards and register for trademarks, as Magis TV recently did. They’re registering for trademarks.
Kashishipr
MAY 4, 2022
Trademarks provide multiple crucial advantages to businesses and customers alike. Trademarks also carry all the image and reputation a brand builds over the years. Furthermore, inconsistent or improper use of a trademark can obstruct its owner’s ability to enforce the trademark rights in a given brand.
IP and Legal Filings
MARCH 5, 2024
Introduction In today’s digital economy, trademarks play an important role in developing a brand’s identity, establishing customer trust, and assuring market competition. Trademark violation raises significant issues. Cybersquatting is another type of trademark infringement.
IIPRD
NOVEMBER 22, 2023
Introduction What separates long-established print and electronic media from social media is that it comes along with a bunch of techniques for its usage. These are tools that shaped social media to be more significant than the long-established medias. Domain names are frequently acquired as trademarks.
Erik K Pelton
NOVEMBER 3, 2020
I am particularly sensitive to the trademark challenges that small businesses face for several reasons. Pelton & Associates, to advise and counsel others about trademark protection. a great trademark: Marketing department. Television advertising. In the end, only one trademark question matters for businesses.
Erik K Pelton
FEBRUARY 9, 2021
The following is an edited transcript of my video, The Types of Acceptable Evidence for Trademark Applications. An important piece of the trademark application puzzle is submitting proper evidence to the USPTO to demonstrate use of the mark in connection with all of the goods and services that are in the application.
Kashishipr
AUGUST 17, 2022
When it comes to promoting, marketing, and advertising, social media is one of the most effective and powerful ways. Content creators and social media influencers work sincerely to build their reputation for expertise in specific industries, products, and topics. How to Ensure Compliance with IP?
JD Supra Law
SEPTEMBER 28, 2022
This month, Counsel Crystal Genteman shared her thoughts on Social Media: Best Practices. Learn about Crystal: [link] Learn about our Trademark, Copyright, and Advertising practices: [link] More about Kilpatrick Townsend: [link] By: Kilpatrick Townsend & Stockton LLP
SpicyIP
AUGUST 31, 2023
Recently, there has been an increase in the number of advertisements on social media for perfumes that offer the same fragrance as a luxury one at a reasonably affordable rate. Image from here Smells like Luxury, Does it cost a Trademark Battle?
Corsearch
MARCH 19, 2025
54% of Gen Z spend over 4 hours on social media every day More than two thirds of Gen Z use TikTok 40% of Gen Z follow brands on social media 97% of Gen Z use social media as the first port of call when looking to buy something They live, shop, and engage digitally, making them one of the most influential consumer groups today.
SpicyIP
JANUARY 30, 2024
This dispute has made its way to mainstream news both online and TV and has also sparked debates on social media. Social media debates are also unhelpful. Is it about the exclusive right to use a trademark – “butter chicken” or the “look and feel” of a restaurant? But what exactly is this dispute about?
IIPRD
AUGUST 4, 2022
A Social Media Influencer is someone who creates unique material that keeps people interested on multiple social media platforms, causing them to return for more high-quality information. One of the most significant methods to safeguard material on social media is through copyright. Trademarks.
SpicyIP
AUGUST 22, 2022
We are pleased to bring our readers a guest post by Abhijay Srekanth and Vivek Basanagoudar on interaction of trademarks with free speech. Trademarks as a Barrier to Free-Speech: An Examination of the MetaBirkins Dispute. Hermes, the owner of the Birkin trademark and trade-dress in USA, promptly sent OpenSeas a cease-and-desist notice.
IPilogue
NOVEMBER 18, 2022
On October 25, 2022, following a string of antisemitic remarks and hate speech from Ye (formerly known as Kanye West) on social media, Adidas announced their decision to terminate their co-branding partnership with Ye and end production of all Yeezy branded products. While Ye’s company, Mascotte Holdings Inc.
SpicyIP
OCTOBER 23, 2024
Recently, Delhi High Court granted an interim injunction to Zydus against social media influencer Prashant Desai’s allegedly disparaging post on nutritional health drinks. 29(8) is meant for “infringement by advertising of the mark ”, and the ASCI guidelines too, as the title indicates, are influencer “advertising”.
IP Watchdog
MAY 2, 2022
This week in Washington IP news, Senate committees are planning to host hearings on the applications that artificial intelligence can have in cyberspace, both for good and bad actors, as well as legislative proposals that could force social media platforms to increase transparency regarding algorithms for targeted advertising and news feeds.
IPilogue
MARCH 20, 2023
On November 2, 2022, the Ontario Superior Court of Justice ruled that goodwill does not exist when the registered trademark has not been used. v 2788610 Ontario Inc (“ Bhagwani ”) upheld trademark principles which state that an enforceable right does not exist on the mere filing of a trademark application absent use of the mark.
43(B)log
SEPTEMBER 14, 2021
18, 2021) Doe, a real a **e (“deeply unsympathetic,” to use the court’s terms), advertised “ASU Covid Parties” on a similarly-named Instagram account and spewed a lot of bile as well as, in its first post, using ASU’s colors. The Board sued Doe for trademark infringement and related claims; Doe defaulted.
Intepat
MARCH 25, 2025
CURRENT LEGAL LANDSCAPE OF PERFUME PROTECTION The trademarking of scents is not unheard of, and various jurisdictions have granted trademark protection to scent marks. Most notably, in 2018, the Hasbro toy company registered the distinctive smell of their toy Play-Doh as a scent trademark.
Trademark and Copyright Law Blog
AUGUST 27, 2021
Social media platforms present countless opportunities for companies looking to connect to consumers and clients in real time. Foley Hoag will present a 60-minute webinar offering guidance on social media issue spotting for in-house legal practitioners, with a focus on intellectual property, publicity rights and advertising.
Technology & Marketing Law Blog
DECEMBER 27, 2022
Court strikes down Maryland’s Digital Advertising Tax Act on First Amendment, Dormant Commerce Clause, and other grounds (including the Internet Tax Freedom Act). But Facebook clearly explained the differences between the charging practices to advertisers, who had the general option to choose under which system they would be billed.
IP and Legal Filings
JANUARY 22, 2023
Introduction To make it easier for consumers to identify the source of a specific commodity or service, trademarks serve this goal. This is why having a trademark is so crucial to the economy. A trademark communicates to the consumer the origin and calibre of the products or services. are used to publicise the same.
IPilogue
AUGUST 19, 2021
Although one might think that this statute contains all of the necessary information on Olympics-related marks in Canada, matters are further complicated by the fact that the Canadian Olympic Committee (COC) continues to register marks not found in OPMA as official marks under the Trademarks Act. Another odd result is that certain marks (e.g.
Technology & Marketing Law Blog
JANUARY 18, 2024
My roundup of the top Internet Law developments of 2023: 10) California court bans targeted advertising (?). Regulators have sought to suppress online targeted advertising for years, with only minimal success. In turn, advertisers have fled Twitter. 4) Social media “defective design” lawsuits go forward.
43(B)log
MAY 19, 2023
WowWee’s Vice President of Brand Development & Creative Strategy, Sydney Wiseman, used her WowWee email address to create a Roblox user account and used her Roblox account to promote My Avastars dolls on social media, including videos on her TikTok account. This was enough survive the motion to dismiss.
Technology & Marketing Law Blog
APRIL 3, 2023
She writes and teaches in the trademark law area, and was one of the signatories of the First Amendment Professors amicus brief filed in Jack Daniel’s Properties, Inc. Jack Daniel’s contends this design infringes its trademarks and tarnishes its brand. VIP Products says its dog toy parody is expression protected by the First Amendment.
IP and Legal Filings
FEBRUARY 7, 2023
In an effort to connect with a younger, tech-savvy consumer base, more and more firms are deciding to debut their products and advertise them electronically through the Metaverse. This demonstrates the succinctness and simplicity of the Metaverse’s trademarking mechanism. What is the Metaverse?
Technology & Marketing Law Blog
JUNE 12, 2022
However, because Plaintiffs do not earn revenue from consumers who utilize services from a Martino-endorsed company, the fact that HomeAdvisor earned revenue from its ads does not demonstrate that Defendants’ advertisements caused any revenue to be diverted away from Plaintiffs.” ” Arizona Board of Regents v. Motogolf.com, LLC v.
LexBlog IP
SEPTEMBER 30, 2022
On August 23, 2022, the Federal Trade Commission announced it will continue to seek additional public comment on how children are increasingly being affected by digital advertising and marketing messages “that may blur the line between ads and entertainment.” And that question is even more acute when it comes to children.
IPilogue
DECEMBER 15, 2022
Vogue’s publishers have sued rappers Drake and 21 Savage for unauthorized use of Vogue’s trademarks and false representations in marketing their newest album, “Her Loss”. On November 17, 2022, Drake and 21 Savage agreed to this preliminary injunction and also agreed to stop using Vogue trademarks for their album promotion.
IP and Legal Filings
MARCH 15, 2023
The company aims at highlighting the qualities of the products through advertisements which thereafter becomes an advertisement campaign which build the market identity of the product. The advertisements require a lot of brainstorming in highlighting the distinctive characteristics of the product and build its uniqueness.
TorrentFreak
DECEMBER 24, 2021
Clickable download links are displayed on the sites alongside copyrighted cover artwork displaying Nintendo trademarks. Nintendo informed the Court that the platforms are commercial in nature since they generate income from advertising via “click-through” arrangements with third parties.
Technology & Marketing Law Blog
DECEMBER 14, 2022
If the clinic is falsely claiming that he is, that’s false advertising and possibly defamation. Potential irony alert: 50 Cent has taunted Diddy for getting botox … When, if ever, can a company share a photo of a customer/friend on social media without consent? This opinion raises more questions than it answers.
The IPKat
JANUARY 2, 2022
TRADE MARKS Lise Charles (WTR) provides an overview of the most-read posts on Word Trademark Review (WTR) on European trade mark case law over the past year, including analyses of cases dealing with issues such as unconventional signs (i.e., disputes between domain names and trademarks).
LexBlog IP
AUGUST 16, 2023
Essential Benefits of Trademark Registration – Part 8 This is the eighth in a series of posts about the benefits of having your trademark registered. Domain Name Protection Trademark registration extends its protective umbrella to your domain name.
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