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A National Right of Publicity: the Federal Anti-Impersonation Right (FAIR)

Patently-O

Unlike patent and copyright, trademarks and trade secrets continue to be concurrent and overlapping, meaning that state rights continue to exist and be enforceable alongside the federal right. With trademark law, the federal right has been around since 1870 and today occupies most of the space.

Privacy 98
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Unreasoned Orders for Personality Rights

IP and Legal Filings

Consequently, courts in India must either base their recognition of personality rights on common law or constitutional principles, which leaves several questions unanswered. For example, can personality rights be viewed as an extension of the right to privacy? FX Networks and Guglielmi v. Spelling-Goldberg Prods., In Gautam Gambhir v.

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Safeguarding Personal Names

Biswajit Sarkar Copyright Blog

However, the prevalence of unauthorized use of renowned person names in advertisements has become a concern. Many companies exploit renowned person identities without obtaining proper consent, leading intellectual property experts to advocate for the safeguarding of image rights through registration under Intellectual Property laws.

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Personality Rights – Is it enough to protect us from AI?

Selvam & Selvam Blog

In response to these threats, many popular personalities have started trademarking their names to protect their goodwill and reputation from being misused by technology.

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Advent of AI Voice Generation and Threat to Personality Rights

IP and Legal Filings

A very common way of marketing a product is to have it advertised and endorsed by celebrities that the public holds in good opinion. The concept of passing off under trademarks law was used to provide relief to the plaintiff. It is a common tort law aspect and can be used for unregistered trademarks.

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The SHOP SAFE Act Is a Terrible Bill That Will Eliminate Online Marketplaces

Technology & Marketing Law Blog

Read literally, all advertising “allow[s] for arranging the sale or purchase of goods,” so this law potentially obligates EVERY ad-supported publisher to undertake the content moderation obligations the bill imposes on online marketplaces. ” [This is the most coveted payload for trademark owners.

Trademark 138
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Moment Marketing and its legal implications

Selvam & Selvam Blog

For example, Amul is as famous for its quirky print advertisements, as it is for its products. However, recently when PV Sindhu won a medal in the Tokyo Olympics 2020, a lot of brands ran advertisements on social media platforms portraying her name and face along with their logo and brand to congratulate her.