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Deepfakes and Personality Rights: The Need for codifying Personality Rights.

IP and Legal Filings

The proliferation of deepfake technology has posed significant challenges to the protection of individual identity and reputation and the recent incidents of INDIA TV and Medanta hospitals trademark infringement and deepfaked potrayals have once again re-surfaced this issue.

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[PART II] Personality Rights in Spotlight Once More!: Analysing The DHC’s Karan Johar v.  India Pride Advisory Order 

SpicyIP

& Ors that has once again brought to the spotlight the debate of balancing the protection of celebrity personality rights and the freedom of expressions and parodical use. Rights or Wrong?: Are We Going in the Correct Direction for Personality Rights? India Pride Advisory Private Ltd. &

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Unreasoned Orders for Personality Rights

IP and Legal Filings

As a result, interim orders in trademark infringement cases have become somewhat standardized. However, the order was brief and did not specify any statutory or common law basis for the protection of personality rights, merely citing Titan Industries as precedent. FX Networks and Guglielmi v. Spelling-Goldberg Prods.,

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Advent of AI Voice Generation and Threat to Personality Rights

IP and Legal Filings

The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. and includes both commercial and non-commercial aspects.

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Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts?

SpicyIP

Explaining why and how such seemingly innocuous posts infringe on the shooter’s personality rights, we are pleased to bring to our readers this post by SpicyIP intern Tejas Misra. Moreover, these advertisements may also lead many viewers to misconstrue the message as an endorsement of the brand by the athlete themselves.

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Personality Rights – Is it enough to protect us from AI?

Selvam & Selvam Blog

In response to these threats, many popular personalities have started trademarking their names to protect their goodwill and reputation from being misused by technology. However, the existing legislations do not seem fully equipped to address the complexities of the advent of artificial intelligence in the media.

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The Interaction of Intellectual Property with Data Privacy in the Realm of Artificial Intelligence

Intepat

Recently, the courts have also recognized the commercial right over one’s personal data as a part of intellectual property rights. These commercial rights, also known as personality rights, seek to protect the personal data of celebrities from potential misuse. State of Tamil Nadu.