Technology & Marketing Law Blog

DECEMBER 27, 2022

Marketing. * Court strikes down Maryland’s Digital Advertising Tax Act on First Amendment, Dormant Commerce Clause, and other grounds (including the Internet Tax Freedom Act). A reasonable advertiser would also know that it was being charged a much higher rate for clicks than impressions. targeted social media advertising.

Privacy 116

Privacy Marketing Marketing Social Media 116

TorrentFreak

DECEMBER 5, 2024

The suspects used a well-known website operated by an individual to publish articles and provide download links, generating advertising revenue through click-through rates.” “After installation, users could switch the software to pirated video mode by entering specific keywords or commands.

Intellectual Property 107

Intellectual Property Publishing Reporting Copyright 107

TorrentFreak

MARCH 4, 2024

The site’s origins reportedly trace back to the Soviet Union’s underground publishing culture ‘ samizdat ,’ which was used to bypass state censorship in the last century. In 2017, Elsevier won a court case against LibGen and Sci-Hub in a New York federal court, which awarded the publisher $15 million in damages.

Publishing 121

Publishing Social Media Copyright Infringement Copyright 121

TorrentFreak

NOVEMBER 19, 2023

StreamSafely: How it All Began The people who came up with the StreamSafely campaign and still run it today are collectively known as Ctam Cable Marketing Association Inc. , As the current member list shows, cable marketing has considerable scope. or CTAM for short. ” Under the heading The Cable Industry v.

Marketing 126

Marketing Marketing Privacy Intellectual Property 126

Technology & Marketing Law Blog

DECEMBER 10, 2023

Amazon is an ICS provider: Plaintiff alleges that Defendants “market” and “sell” products to retail consumers “through internet websites.” Publisher/Speaker Claims. The plaintiff claimed that Amazon bears the responsibility to verify advertiser claims and product authenticity. Google opinion.

False Advertising 95

False Advertising Advertising Advertising Marketing 95

Technology & Marketing Law Blog

FEBRUARY 17, 2025

Washington’s Fair Campaign Practices Act “requires Meta to maintain certain records of the political advertisements it hosts on its platforms and, when requested, to permit inspection of, or to disclose, such records to those seeking such information.” The state can extract this information from political advertisers.

Law 52

Law Advertising Advertising Publishing 52

TorrentFreak

DECEMBER 4, 2021

With a reach of a billion users and 10,000 new advertising campaigns per week, PropellerAds is a major player in the online advertising industry. The Cyprus-based company works with advertisers and publishers from all over the world. MPA’s List of Notorious Markets.

Advertising 130

Advertising Advertising Copyright Infringement Publishing 130

TorrentFreak

AUGUST 17, 2021

Most pirate sites and apps won’t survive without advertising revenue. This is why the advertising industry is seen as an important partner to combat piracy. The overall conclusion is that there’s still plenty of advertising revenue going around in pirate circles. 1 Billion+ Ad Revenue for Pirate Sites and Apps.

Advertising 145

Advertising Advertising Branding Brands 145

TorrentFreak

DECEMBER 15, 2024

As MPA member Sony attracts attention for its continued expansion into both the manga and anime markets, including its recent interest in the acquisition of publishing giant Kadokawa, synergies between the companies will likely be in focus as the weeks unfold.

Cease and Desist 103

Cease and Desist Reporting Advertising Advertising 103

Technology & Marketing Law Blog

SEPTEMBER 9, 2021

Note: this is my first blog post on a High Court of Australia opinion, though I had a guest blog post from a decade ago about keyword advertising. A dispositive legal question is whether or not the Facebook accountholders “published” the users’ allegedly defamatory comments.

Publishing 105

Publishing Social Media Blogging Law 105

43(B)log

JULY 19, 2023

17, 2023) Another entry in the “courts treat Lanham Act false advertising very differently than Lanham Act trademark infringement, despite identical damages provisions” line. CareDx sued Natera for false advertising. Natera, Inc., 19-662-CFC, 2023 WL 4561059 (D. Natera made superiority claims for its Prospera.

False Advertising 75

False Advertising Advertising Advertising Marketing 75

Traverse Legal Blog

MARCH 26, 2025

Publishing health-related books or products can quickly turn into a compliance nightmare. But if that content touches on health, youre entering one of the most highly regulatedand misunderstoodspaces in publishing and e-commerce. In todays marketplace, publishing health-related content isnt just about getting noticed.

Branding 52

Branding Brands Branding Marketing 52

Technology & Marketing Law Blog

APRIL 29, 2022

Publisher/Speaker Claims. The court disagrees (emphasis added): As in Dyroff , Plaintiffs’ allegations here do not establish that Meta materially contributed to the illegality of the specific advertisements in question. Meta appeared first on Technology & Marketing Law Blog. Third-Party Content. Also not disputed.

Contracts 128

Contracts Advertising Advertising Publishing 128

TorrentFreak

JANUARY 27, 2025

“Market entry for a pirate is easy. They openly advertise themselves through billboards and register for trademarks, as Magis TV recently did. The call for site blocking was supported by many other speakers, including Lui Simpson of the Association of American Publishers , who stressed that the U.S.

Social Media 115

Social Media Litigation Intellectual Property Trademark 115

The IPKat

DECEMBER 13, 2023

After the first DSM Directive-related referral from Belgium on the provisions concerning contracts of authors and performers [IPKat here ] , it is now the turn of Article 15 (the related right for press publishers) as implemented into Italian law. All this would serve to ‘foster the availability of reliable information’.

Related Rights 81

Related Rights Publishing Licensing Contracts 81

TorrentFreak

NOVEMBER 5, 2023

With more than a billion impressions per month and over 30,000 active advertisers, PropellerAds is a serious player in the online advertising industry. The Cyprus-based company works with advertisers and publishers from all over the world and while many are legitimate companies, Hollywood believes there are some bad apples too.

Advertising 121

Advertising Advertising Reporting Marketing 121

TorrentFreak

JANUARY 24, 2023

. “Digital piracy causes several damages to the market and the entertainment industry is especially affected by it,” the translation reads. For example, there is an impact on the attractiveness of audiovisual products for the advertising market,” it reads. So what can Globo staff do to help?

Reporting 144

Reporting Social Media Advertising Advertising 144

TorrentFreak

MARCH 24, 2025

. “The proliferation of matches and competition from other audiovisual content, both sporting and non-sporting, creates an overabundance of content that challenges the balance of the football audiovisual exploitation rights market.” ” The proposals run deep and even if the bill passes, pushback seems almost inevitable.

Advertising 61

Advertising Advertising Marketing Marketing 61

IP Tech Blog

DECEMBER 3, 2021

What is the UK advertising regulator’s position on the costs of mystery items, bonus time, and levelling up? Instead, it provides a useful framework to enhance businesses’ understanding of their obligations when conducting in-game advertising. Several platforms urgently need to change their game mechanics to comply with new rules.

Advertising 67

Advertising Advertising Publishing Reporting 67

TorrentFreak

NOVEMBER 24, 2024

Evolution Hoping to secure their piece of the pie, new players entered the market in the years that followed. Studies Funded By MPA The first study to attract our attention was published on the MPA’s EMEA website in September. Deception wasn’t just limited to movies either. By 2021, the business model had evolved.

Reporting 112

Reporting Business Music Advertising 112

Traverse Legal Blog

MARCH 3, 2021

There is an increasing number of brands, talent agencies, and influencers looking to leverage influencer marketing. Celebrities, Influencers, Talent Agents, Marketing Agencies & Brands. We represent agencies, marketing agencies trying to line up influencer campaigns for their clients, for brands.

Marketing 81

Marketing Marketing Branding Brands 81

TorrentFreak

MARCH 8, 2025

Tranco publishes an updated ranking list of a million domains every day. Moss says that Zonatmo is the latest new domain for a platform called Tu Manga Online, a manga content directory aimed at the Spanish-speaking market. In today’s report the usual suspects dominate the top slots – google.com, microsoft.com, mail.ru

Advertising 64

Advertising Advertising Reporting Privacy 64

TorrentFreak

OCTOBER 26, 2022

Earlier this month, the RIAA shared its recommendations for the USTR’s annual review of overseas notorious markets. The featured vocals were extracted and published without permission. This leads to an interesting connection, as Acapella-extractor and Remove-Vocals use the Spleeter algorithm published by Deezer.

Music 145

Music Copyright Infringement Copyright Branding 145

Technology & Marketing Law Blog

DECEMBER 18, 2021

The court couldn’t sufficiently discern the relevant market from the complaint, so the court can’t figure out any cross-elasticities. The court rejects the plaintiffs’ attempts to create single-brand markets. Apple appeared first on Technology & Marketing Law Blog. Breach of Contract. Implications.

Reporting 119

Reporting Law Contracts Advertising 119

Technology & Marketing Law Blog

AUGUST 19, 2021

The court says: The offending content is generated by Classmates and the advertisement is not merely some passive display of content created by another entity, even if it contains a picture from a school yearbook. Here, the focus is on Classmates’ use of a yearbook photo in stand-alone advertisements it uses to lure in potential customers.

Advertising 128

Advertising Advertising Marketing Marketing 128

43(B)log

FEBRUARY 6, 2025

3, 2025) Metrasens and plaintiff KDI compete in the market for ferromagnetic detectors, used to detect magnetic items (such as iron) on a persons body or clothing before the person enters a room containing an MRI scanner. But the court disagreed because it read the precedent to require literal falsity, bad faith, and comparative advertising.

Advertising 52

Advertising Advertising Marketing Marketing 52

Olartemoure Blog

SEPTEMBER 1, 2023

On August 21, 2023, the Advertising Guide for Influencers of the Federal Consumer Protection Agency (PROFECO) was published in the Official Journal of the Federation (DOF). Among the suggestions in the guide are: E Advertising must be clear, truthful and without misleading information.

Advertising 52

Advertising Advertising Journalism Intellectual Property 52

43(B)log

FEBRUARY 17, 2022

Was this commercial advertising or promotion? Elysium argued that Right of Assembly was “a marketing website for Tru Niagen for which ChromaDex pays commissions to Shelly Albaum for Tru Niagen customers referred through the website.” Thus, any false advertising claim would lie against Albaum, not [directly] against ChromaDex.

Advertising 80

Advertising Advertising False Advertising Marketing 80

IP Tech Blog

JUNE 6, 2022

As reported in our previous article published in 2019, the Committees of Advertising Practice ( CAP ) have been focussing for some time on protecting children and young persons through their regulation of gambling advertising. The Advertising Standards Authority ( ASA ) is responsible for enforcement of the advertising codes.

Advertising 57

Advertising Advertising Social Media Publishing 57

The IPKat

SEPTEMBER 26, 2021

Subsequently, the Committee published a report which set out a number of recommendations to Government [ Katpost here ] that included equitable remuneration for streaming, contract adjustments as well as referrals to the Competition and Markets Authority (CMA) and the Advertising Standards Agency (ASA).

Music 130

Music Government Contracts Marketing 130

Technology & Marketing Law Blog

DECEMBER 28, 2021

But its website markets ads, merchandise, and ad-free experiences to all comers. First, HuffPost displayed ads from Texas-based advertisers. Second, it used visitors’ location data to tailor advertising to them. Instead, they direct Texans away from the site, to third-party advertisers. He sued HuffPost in Texas.

Advertising 145

Advertising Advertising Blogging Marketing 145

The IPKat

APRIL 8, 2022

I have now written a longer article on these referrals, which will be published later this year by European Intellectual Property Review and can be in the meantime read on SSRN here. Their ultimate objective is to realize the full value underlying the economic operation that consists of offering goods for sale and placing them on the market.

Law 138

Law Advertising Advertising Marketing 138

Technology & Marketing Law Blog

SEPTEMBER 23, 2021

.” With respect to policy, the majority goes property-absolutist: “Because state property rights can facilitate market exchange, interpreting the § 230(e)(2) limitation to include state intellectual property laws tracks Congress’s pro-free-market goal.” Facebook published a third-party ad. Facebook , Nos.

Intellectual Property 144

Intellectual Property Trademark Marketing Marketing 144

Technology & Marketing Law Blog

JULY 17, 2021

Gannett appeared first on Technology & Marketing Law Blog. National Federation of the Blind v. Target Class Certified. The post ADA Doesn’t Apply to Newspaper’s Website–Suris v.

Blogging 130

Blogging Television Publishing Advertising 130

TorrentFreak

AUGUST 16, 2021

Through various links and advertisements, people are lured into signing up for a website that offers ‘free’ movies, sports events, or books. Unsurprisingly, the selection doesn’t include the latest blockbusters that were advertised but relatively unknown licensed films instead. Expensive Fake Sites.

Advertising 144

Advertising Advertising Branding Brands 144

IP Watchdog

AUGUST 9, 2024

court rules Google violated antitrust law and operates a monopoly in the search engine and text advertising markets; Elon Musk swaps out legal team in a legal spat with OpenAI; and 84% of tech company executives who responded to a poll say they want changes to U.S. This week in Other Barks & Bites: a U.S. copyright law.

Copyright Law 65

Copyright Law Marketing Marketing Law 65

43(B)log

OCTOBER 11, 2022

Boston Carriage’s principals voluntarily shared their business knowledge with Boston Suburban, including Boston Carriage’s business and marketing strategies and its online presence.” It also allegedly resumed promoting and advertising the domain name “logan-car-service.com” and re-routing visitors to its own website.

False Advertising 64

False Advertising Advertising Advertising Copying 64