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Brought to You by the FTC: Event on Digital Marketing and Blurred Advertising to Kids

LexBlog IP

Yesterday, the Federal Trade Commission (FTC) hosted an event to look at kids’ digital marketing. As an aside, these things used to be called “workshops.” Practices which would not ordinarily be questioned in advertisements addressed to adults might be questioned in such cases.”

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Instead of Shining a Light on Dark Patterns, New FTC Report Leaves Many Questions Unanswered

LexBlog IP

For some time now, dark patterns have been quite the trending topic for both marketers and privacy professionals. But back here, other than high-level, broad definitions that could theoretically deem advertising itself a dark pattern, there has been a lack of clarity on the issue.

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Ping® May 2022 – Improving Affiliate Engagement

LexBlog IP

Affiliate Marketers: Want to learn best practices, strategies, and tactics from a seasoned legal professional who works with businesses and regulators at the federal and state levels? On May 25, 2022 David Adler is presenting Trafficking in Trust: How to Enhance Affiliate Engagement an AMDays Workshop at Affiliate Summit East 22.

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The Danger of Dark Patterns

LexBlog IP

The Staff Report is derived from a virtual workshop the FTC held in April 2021 addressing user interfaces across websites and mobile apps. Heeding to the guidance produced by the FTC, ultimately, marketing tactics may attract customers but should not be intended to deceive them. Why do they matter to you?

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Hollywood and Netflix Flag ‘Priority’ Piracy Threats

TorrentFreak

Stakeholders Unite The call to fellow stakeholders appears in the MPA’s recommendations for the USTR’s annual overview of notorious piracy markets. The USTR is mostly interested in the actual notorious markets, however, which are also described in detail in the MPA’s submission. net, Dy2018.com, IO Registry –.CC

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Auld Lang Syne 2021 – Significant Events of the Past Year

LexBlog IP

There are many things one could reflect on, but this blog is about advertising and marketing law, so we’ll stick to that. It is more common than not for an advertiser to contest the track the challenger has selected, and we are already seeing more appeals and more referrals from these new tracks.

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Nine Things You Should Know About the New FTC Rulemaking on Privacy and Targeted Advertising

LexBlog IP

” More specifically, the agency issued an Advance Notice of Proposed Rulemaking (ANPR) on Commercial Surveillance and Data Security and announced a related workshop on the topic. Indeed, if there is a privacy or security issue that you have pondered recently, there is a good chance that it is mentioned in the ANPR.

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