Advertising IP Trademark Law 
IP and Legal Filings
FEBRUARY 24, 2025
INTRODUCTION For a long time, logos, names, and jingles have been the mainstays of trademark law. A recent trend in branding, however, is the use of non-traditional trademarks such as haptic markings. Another important criterion for trademark registration is non-functionality. NON-TRADITIONAL TRADEMARKS: A CRITIQUE.
IPilogue
NOVEMBER 15, 2022
Regarding the second prong, Rothschild’s counsel pointed to the lack of explicit mention of Hermès in the advertising of the NFTs. Hermès argued that Rothschild’s usage of “MetaBirkin” was akin to a trademark, namely to “brand a product line, and to attract public attention and signify source.”
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SpicyIP
SEPTEMBER 28, 2023
Nivrati is an IP lawyer based in Delhi and is a graduate of Institute of Law, Nirma University Ahmedabad. The court, referring to the detailed observation on ‘use’ made in the DRS Case, dismissed Policybazaar’s plea to prevent other entities from using keywords identical to its trademarks on Google’s AdWords.
Intepat
FEBRUARY 3, 2025
Introduction Trademark law is mainly governed by two key principles: “first to file” and “first to use.” ” While countries like China focus on the “first to file” rule, India gives more importance to those who first use a trademark in the market. trademark law. Banff, Ltd.
Patently-O
OCTOBER 18, 2021
Edible IP v. This interesting case is pending before the Supreme Court of Georgia over the question of keyword advertising under Georgia law. The law [of Georgia] protects its right to exclude others from trading on that name and its associated good will for profit. Edible IP licenses the marks to Edible International.
IP Tech Blog
APRIL 17, 2023
The recently published Draft Amendment to the Chinese Trademark Law is proposing the introduction of important changes to the current trademark system in China. The draft Article 18 Trademark Law correctly removes the distinction between registered and unregistered well-known marks. For example, the actual art.
The IP Law Blog
JANUARY 12, 2023
Understanding the extent of a company’s IP holdings usually starts with what’s known to the company, such as all registered copyrights, trademarks, or patents, domestic and foreign. For trademarks, a good place to start is the company’s marketing and promotional materials, website, mobile app, and social media.
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