LexBlog IP

JUNE 21, 2022

For those who are new to this, the dot com guides (technically and annoyingly titled the “ com” guides) are a helpful source document to look at when you are trying to figure out how and when to make disclosures, particularly in digital advertising. This could have a significant impact on some advertising claims going forward.

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LexBlog IP

MAY 12, 2022

David Adler takes clients through the ins-and-outs of providing advertisers, merchants, agencies and affiliates the tools they need for running a trustworthy and successful business. On May 25, 2022 David Adler is presenting Trafficking in Trust: How to Enhance Affiliate Engagement an AMDays Workshop at Affiliate Summit East 22.

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LexBlog IP

JANUARY 4, 2022

There are many things one could reflect on, but this blog is about advertising and marketing law, so we’ll stick to that. In recent weeks, over a thousand companies have received these letters, which cover a variety of advertising and marketing practices, including endorsements , business opportunities and for-profit education claims.

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LexBlog IP

NOVEMBER 30, 2021

Why don’t those results spell certain trademark infringement doom for the army of retailers that use those terms in their advertising? Build-A-Bear Workshop did this to register its “CyBEAR Monday” trademark. Our earlier blog post has further discussion of descriptive vs. distinctive.

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LexBlog IP

DECEMBER 7, 2022

Well for starters, attention to dark patterns has migrated from workshops, speeches and press releases to complaints and a consent order. Well, that definition worries us more than a little bit because, as we’ve repeatedly said, isn’t advertising in part intended to manipulate, even if in the nicest possible, non-misleading way?

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LexBlog IP

MAY 20, 2022

Given that it took 26 months to get to a proposal, we would be willing to suggest another year, largely because the FTC has been pushed to address the alleged evils of kid influencers and is holding a workshop in October to gather more information. As expected, this proposal is not a revelation.

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LexBlog IP

APRIL 23, 2022

International Trademark Class 35 – Advertising and business services. International Trademark Class 35 – Advertising and business services. advertising and public relations. Class 31 – Agricultural products. Class 32 – Light beverages. Class 33 – Wines and spirits.

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LexBlog IP

DECEMBER 30, 2021

International Trademark Class 35 – Advertising and business services. advertising and public relations. Class 41 services involve educating or entertaining individuals, such as: organizing and conducting educational events online or in-person, providing non-downloadable classes and workshops, and podcasts and e-sports.

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The IPKat

DECEMBER 6, 2021

CIPLITEC | Center for Intellectual Property Law, Information and Technology Copyright 2030 – “ The Future of the Creative Ecosystem in Europe ” (9 December 2021) CIPLITEC's interdisciplinary group of leading academics is organizing an online event on 9 December 2021 from 17:30 to 19:30 (CET). Registrations are open and available here.

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LexBlog IP

NOVEMBER 17, 2022

The Staff Report is derived from a virtual workshop the FTC held in April 2021 addressing user interfaces across websites and mobile apps. Otherwise, as exhibited by the FTC’s latest enforcement action against dark patterns, failing to employ appropriate marketing and advertising could end up costing you … $100 million.

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LexBlog IP

AUGUST 12, 2022

” More specifically, the agency issued an Advance Notice of Proposed Rulemaking (ANPR) on Commercial Surveillance and Data Security and announced a related workshop on the topic. The next public discussion on the rulemaking will occur at an FTC Workshop that is being held virtually on September 8.

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