Technology & Marketing Law Blog

JULY 23, 2024

Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. We also have two online-only chapters on housing discrimination (Chapter 20) and political advertising (Chapter 21), both also freely downloadable. Price: $12 * Kindle.

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Editing Advertising Advertising Marketing 98

SpicyIP

JULY 13, 2021

We’re pleased to bring you a guest post by Sangita Sharma, looking into the law around comparative advertisements in India. Serious Comparative Advertising: Broadening the Definition. It allowed the advertisement but asked the company to remove the reference to the detergent soap. Sangita Sharma.

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Advertising Advertising Branding Brands 105

SpicyIP

SEPTEMBER 3, 2024

With this Louis Vuitton seems to have struck a jackpot as it managed to restrain Haute24 from selling its products in a copyright dispute over its advertisement material. Due Protection to Advertisement Material The Court has rightly acknowledged the artistic merit of commissioned photos for promotional purposes. www.haute24.com

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Advertising Advertising Copyright Branding 103

TorrentFreak

NOVEMBER 8, 2024

The “Infringing Website List” (IWL) was launched in March 2014 as part of the Police Intellectual Property Crime Unit’s (PIPCU) efforts to combat intellectual property crime. The IWL also offers a narrow window of transparency into an otherwise opaque operation.

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Advertising Advertising Intellectual Property Social Media 103

IP Watchdog

APRIL 13, 2022

In responding to the unprecedented COVID-19 challenges, companies around the world are rushing to capitalize on the current crisis by advertising the effectiveness of their products in containing the virus spread. As fear and anxiety proliferate during this pandemic, fraudulent or false advertisements also surge and explode.

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False Advertising Advertising Advertising Marketing 116

JD Supra Law

OCTOBER 23, 2024

With generative artificial intelligence’s growing role in content creation, advertisers are leveraging AI-driven tools to enhance their marketing strategies. In today’s rapidly evolving digital landscape, the intersection of technology and entertainment raises new challenges and opportunities in the realm of talent partnerships.

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Intellectual Property Content Creation Advertising Advertising 75

Plagiarism Today

APRIL 11, 2022

Earlier this month, the ecommerce site Etsy announced that they are launching a new intellectual property portal that they hope will make it easier for brands, creators and other rightsholders to report listings that are infringing on their rights. The system itself has not been very broadly advertised. What’s Next for Etsy.

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IP Intellectual Property Reporting Branding 264

JD Supra Law

SEPTEMBER 13, 2024

Benjamin, managing partner of the New York office and chair of Kilpatrick’s Advertising and Marketing group, was honored to present on September 13 at the New York City Bar Association’s continuing legal education program, Intellectual Property Licensing 101.

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Intellectual Property Licensing Advertising Advertising 70

The TTABlog

OCTOBER 7, 2024

Yours truly, the TTABlogger , will give a virtual presentation entitled "Meanwhile Back at the TTAB" on October 9th at 2:45 PM at the 34th All Ohio Annual Institute on Intellectual Property (AOAIOIP) - part of a two-day virtual webinar (October 8 and 9) covering recent developments in patent, trademark, copyright and advertising law.

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Intellectual Property Advertising Advertising Copyright 64

JD Supra Law

NOVEMBER 20, 2024

In the last couple of years, generative artificial intelligence (AI) has emerged as a transformative tool for the advertising industry, promising unprecedented efficiency and cost savings and innovative ways of creating content. However, alongside its potential benefits, businesses are confronted with a host of new legal challenges.

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Advertising Advertising Intellectual Property Business 75

JD Supra Law

AUGUST 12, 2024

Whether for social media advertisements, customer surveys, or email campaigns, a data licensing agreement is often at the center of arrangements concerning the use and transfer of consumer data. Join us for our September Advertising Law webinar program, which will examine the role of data licensing within the advertising industry.

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Licensing Social Media Intellectual Property Advertising 112

JD Supra Law

MARCH 25, 2024

Maybe you have asked ChatGPT to create a flashy advertisement or write some code to support software development. Artificial intelligence (AI) and its ability to generate content closely resembling human output present issues with respect to IP ownership. By: Benesch

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Intellectual Property Law Intellectual Property Ownership Advertising 75

Olartemoure Blog

AUGUST 30, 2024

On August 14th 2024, the Peruvian Competition and Consumer Authority (INDECOPI) presented the new edition of the Guide to Advertising for Influencers, a key tool for guiding influencers and advertisers on how to engage in responsible advertising practices in the digital environment.

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Advertising Advertising Intellectual Property Editing 52

The IPKat

FEBRUARY 11, 2025

Oliver Fairhurst (GuestKat) Oliver is a partner at Lewis Silkin's Intellectual Property team, supporting clients on IP disputes and other IP advisory work. He has experience working with clients in advertising, fashion, FMCG, retail and technology. Oliver is also a City of London Law Society IP Committee member.

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Intellectual Property Patent Drafting IP Copyright Law 62

The IP Law Blog

JANUARY 19, 2024

The FTC recently made changes to its guide concerning the use of endorsements and testimonials in advertising. Scott Hervey and Jessica Marlow discuss these changes and their expected impact on the influencer marketing industry in this episode of The Briefing.

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Advertising Advertising Marketing Marketing 104

43(B)log

OCTOBER 9, 2023

Amazon’s Brand Registry advertises “Automated Protections” that are “[p]owered by Amazon’s Machine Learning.” False advertising, Lei defendants: The complaint didn’t explain how “designed in the United States but … manufactured in China” was materially deceptive and thus didn’t meet FRCP 9(b) pleading standards.

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Advertising Advertising Brands Branding 72

TorrentFreak

MARCH 17, 2022

Some require ISPs to block access, while others focus on advertisers. The idea behind the advertising blocklist is that pirate sites are unable to survive without revenue. Advertising blocklists are not new but, until a few years ago, these were relatively local. 14 Advertising Companies. WIPO Alert Blocklist.

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Advertising Advertising Intellectual Property Publishing 139

TorrentFreak

DECEMBER 23, 2024

Mediapro Delivers a Significant Blow In 2016, Puerto 80 Projects SL – the Spanish company behind Rojadirecta – was found liable for violating the intellectual property rights of broadcaster Mediapro.

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Reporting Intellectual Property Business Advertising 103

TorrentFreak

OCTOBER 25, 2022

Launched in 2014 and controlled by the Police Intellectual Property Crime Unit (PIPCU), the ‘Infringing Website List’ (IWL) carries details of pirate sites nominated by rightsholders and provides the basis for future enforcement via escalating actions. Total IWL domains that have advertising on them.

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Intellectual Property Advertising Advertising Contracts 135

Technology & Marketing Law Blog

SEPTEMBER 23, 2021

The Third Circuit ruled today that Section 230 doesn’t preempt publicity rights claims because they qualify as “intellectual property” claims. ” Not only has it been proven a zillion times that property rights often harm free markets, but this concern doesn’t fit Hepp’s situation at all.

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TorrentFreak

JANUARY 8, 2025

Department of Justice (DOJ) International Computer Hacking and Intellectual Property (ICHIP) program, and the Alliance for Creativity and Entertainment (ACE) to shut down the site Fmovies and associated piracy sites in July and August 2024,” USTR notes. . “In Vietnam, the Hanoi Police collaborated with U.S.

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Reporting Marketing Marketing Social Media 107

TorrentFreak

APRIL 22, 2022

Following a complaint from local anti-piracy group APDIF (Association for the Protection of the Intellectual Property Rights of the Phonographic Industry), in January 2019 Brazil’s Federal Police shut down a private torrent site but that was just a taste of things to come. “Content is stolen and distributed illegally.

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Intellectual Property Advertising Advertising Government 145

Selvam & Selvam Blog

DECEMBER 6, 2024

However, the mark has not yet been advertised in the Trademark Journal, meaning no one can oppose its registration as yet. IndiGo claims that 6E is an integral part of its brand identity, and any usage of the mark, whether standalone or as part of a composite mark would constitute infringement of its intellectual property rights.

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IP Law 360

OCTOBER 28, 2022

An intellectual property partner who used to co-lead the technology and brand protection practice at Crowell & Moring LLP has been picked to head Katten Muchin Rosenman's expanding advertising practice.

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Intellectual Property Advertising Advertising IP 98

IP and Legal Filings

DECEMBER 16, 2024

INTRODUCTION Trade dress protection is an important aspect of intellectual property, whereby the special visual aspect of products or packaging will identify the origin of products to consumers. Digital fast fashion has become so popular and increased the risks of counterfeits.

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Branding Brands Branding Design 98

TorrentFreak

OCTOBER 30, 2021

Not everyone agrees that YouTube downloaders and domain registrars are piracy havens, and adding advertising companies is seen as a controversial step as well. They include advertising company PopAds , which is described as follows: PopAds and PopCash are ad networks owned by Tomksoft in Poland but incorporated in Costa Rica.

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Advertising Advertising Reporting Copyright Infringement 141

JD Supra Law

APRIL 5, 2024

Kristin and Mike — along with Laura Brett, Vice President of the National Advertising Division (NAD) at BBB National. By: Katten Muchin Rosenman LLP

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Intellectual Property Advertising Advertising Marketing 82

IP Law 360

OCTOBER 3, 2022

Advertising in the virtual world raises intellectual property issues — and although existing case law does not address a persona right for an avatar, it's only a matter of time before an aggrieved third party will assert a right of publicity claim based on the unauthorized use of his or her avatar, says Matthew Savare at Lowenstein Sandler.

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Intellectual Property Advertising Advertising Law 98

JD Supra Law

JANUARY 7, 2025

An increasingly competitive and fractured marketplace and a rapidly evolving legal landscape mean that protecting your intangible assets, enforcing your rights, and mitigating intellectual property risks are more challenging than ever.

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Advertising Advertising Intellectual Property Trademark 70

TorrentFreak

FEBRUARY 29, 2024

In the United States, the formation of the Trustworthy Accountability Group (TAG) in 2015 saw advertisers and advertising agencies come together to clean up the system and prevent ad revenue from reaching pirate sites. still aims to defund pirate sites and protect advertisers from undesirable associations.

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Advertising Advertising Branding Brands 122

43(B)log

JULY 23, 2024

Eric Goldman and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. We also have two online-only chapters on housing discrimination (Chapter 20) and political advertising (Chapter 21), both also freely downloadable. Price: $12 * Kindle. Price: $30 + shipping and tax.

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Intellectual Property Law Blog

APRIL 13, 2023

The complaint alleges violations of the class members’ rights under the California Right of Publicity statute, which states that, “[a]ny person who knowingly uses another’s name, voice, signature, photograph, or likeness, in any manner … for purposes of advertising or selling, or soliciting purchases of … services, without such person’s prior consent (..)

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Fair Use Designs Design Advertising 246

SpicyIP

JUNE 26, 2022

Eashan writes about Indian intellectual property law on his Medium page. The book details a handful of key practice areas in designs law, with a keen eye throughout on its overlap with other disciplines in wider intellectual property. He has written several guest posts for us in the past as well, searchable here.

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Design Designs Law Intellectual Property 133

Olartemoure Blog

SEPTEMBER 23, 2022

Finance for these projects includes costs associated with managing intellectual property and/or creating technology-based companies (Startups – Spin-offs) resulting from their execution. The changes raise the burdens in relation to the labeling and advertising of products with excess critical nutrients. First Name.

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Intellectual Property Advertising Advertising Designs 105

JD Supra Law

MARCH 4, 2024

The promotions can be successful, especially if local teams advance, but they can also lead to expensive litigation and damage awards if a station does not respect the NCAA’s intellectual property rights. By: Lerman Senter PLLC

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Advertising Advertising Intellectual Property Litigation 70

TorrentFreak

NOVEMBER 18, 2022

People generating advertising revenue from ‘Fast Movies’ certainly wouldn’t improve things either. Another key goal of media companies worldwide is to prevent pirate sites from generating revenue from advertising. Signs that movie companies were about to send a message trickled through last year.

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Editing Television Copyright Infringement Advertising 145

Selvam & Selvam Blog

FEBRUARY 28, 2025

crore (USD 5 million) for the extra marketing and advertising costs that Plaintiffs incurred to repair its damaged reputation. The case highlights the importance of implementing robust intellectual property protection mechanisms to avoid liability. Singh, ruled in favour of the Plaintiffs awarding Rs 292.7 crore (USD 33.78

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Due Diligence Intellectual Property Branding Brands 52