Remove Advertising Remove Event Remove Registering Trademarks Remove Trademark
article thumbnail

Sounds, Colors, Scents, and Other Nontraditional Trademarks

Erik K Pelton

The following is an edited transcript of my video Sounds, Colors, Scents, and Other Nontraditional Trademarks. Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. Buildings can be registered as trademarks. Colors can be registered.

Trademark 189
article thumbnail

Keyword Advertising and Trademarks

Selvam & Selvam Blog

In this day and age, internet is a powerful tool for advertising with limitless reach and keyword advertising is the most popular form of digital advertising. Google AdWords, Google’s flagship program that facilitates keyword advertising is no stranger to legal controversies. What are Keywords?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Staying in Bounds with Super Bowl® Advertising

LexBlog IP

The Super Bowl is one of the most highly anticipated events in the world of sports, attracting millions of fans, advertisers, and sponsors from around the globe. Because of this, Super Bowl advertisements are plentiful both before and during the game. But the NFL went a step further to expand its rights in the SUPER BOWL name.

article thumbnail

Smells like Luxury, Does it Cost a Trademark Battle?

SpicyIP

Recently, there has been an increase in the number of advertisements on social media for perfumes that offer the same fragrance as a luxury one at a reasonably affordable rate. Image from here Smells like Luxury, Does it cost a Trademark Battle?

Trademark 105
article thumbnail

Trademark For Business Growth

Biswajit Sarkar Copyright Blog

Defining Trademark A “trademark” is a mark which is used for a commercial purpose. How do trademarks function? Trademarks reduces the chance of confusion: Trademarks helps in preventing confusion in the minds of consumers by indicating the source and quality of the product, they are intending to use.

article thumbnail

Trade names as a protective tool in the event of subsequent trademark applications

Garrigues Blog

Often, during scrutiny and examination of an intellectual property portfolio, trade names will be found among the trademarks. It is not uncommon when reviewing a client’s intellectual property portfolio to find distinctive signs which in Spain are protected by trade names rather than trademarks. In particular, article 7.1

article thumbnail

SpicyIP Weekly Review (July 15- July 21)

SpicyIP

Here is our recap of last week’s top IP developments including summary of the posts on the “origin” of Khadi, an empirical study on the ways “scandalous” and “obscene” marks are prosecuted by the Trademark Registry, quia timet injunction in Roche v. This and much more in this SpicyIP Weekly Review. Anything we are missing out on?