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Staying in Bounds with Super Bowl® Advertising

LexBlog IP

The Super Bowl is one of the most highly anticipated events in the world of sports, attracting millions of fans, advertisers, and sponsors from around the globe. Because of this, Super Bowl advertisements are plentiful both before and during the game. But the NFL went a step further to expand its rights in the SUPER BOWL name.

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Sounds, Colors, Scents, and Other Nontraditional Trademarks

Erik K Pelton

A famous example of this is the pin stripes of the New York Yankees are a registered trademark. The uniform of a UPS driver is a registered trademark. That configuration of a uniform is a registered trademark. Colors can be registered. That’s a registered trademark.

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Keyword Advertising and Trademarks

Selvam & Selvam Blog

In this day and age, internet is a powerful tool for advertising with limitless reach and keyword advertising is the most popular form of digital advertising. Google AdWords, Google’s flagship program that facilitates keyword advertising is no stranger to legal controversies. What are Keywords?

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Make Your Mark On History: Connecting Tradenames To Landmark Events, People & Places

LexBlog IP

.” But we interpret that phrase in our own way today—we wish to see what occurs when one literally makes a mark based on, or out of, history by adopting as a tradename a historic event, person, or place. A trademark using a name, portrait or signature associated with a living person may be rejected. Tam , 137 S.

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SpicyIP Weekly Review (July 15- July 21)

SpicyIP

Part I- An Empirical Analysis of ‘Scandalous’ and ‘Obscene’ Trade Marks in India What does data say about marks that are considered obscene or scandalous by the Indian Trademark Registry? Both ‘PHENSEDYL’ and ‘PHENSERYL’ are products marketed to treat the same allergic symptoms, leading to increased chances of confusion. Dabur India Ltd.

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Trade names as a protective tool in the event of subsequent trademark applications

Garrigues Blog

Although this criterion does not solely imply a geographic examination, and other factors are involved such as the financial impact of the sign, the intensity of use or advertising, it is in fulfilling this criterion that the holders of trade names may sometimes encounter difficulties when claiming their prior rights.

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Smells like Luxury, Does it Cost a Trademark Battle?

SpicyIP

Recently, there has been an increase in the number of advertisements on social media for perfumes that offer the same fragrance as a luxury one at a reasonably affordable rate. Image from here Smells like Luxury, Does it cost a Trademark Battle? and still exude a luxurious aura at events.

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