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Technology & Marketing Law Blog
JULY 23, 2024
Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. A sample chapter, Chapter 14 (on publicity rights and endorsements), is available as a free download. Preface Chapter 1: Overview Chapter 2: What is an Advertisement? Price: $12 * Kindle.
43(B)log
JULY 23, 2024
Eric Goldman and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. A sample chapter, Chapter 14 (on publicity rights and endorsements), is available as a free download. Preface Chapter 1: Overview Chapter 2: What is an Advertisement? Price: $12 * Kindle.
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Technology & Marketing Law Blog
AUGUST 11, 2022
Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. A sample chapter, Chapter 14 (on publicity rights and endorsements), is available as a free download. Chapter 2: What is an Advertisement? Chapter 3: False Advertising Overview.
43(B)log
JUNE 6, 2023
Enigma sued its competitor Malwarebytes for Lanham Act false advertising and NY business torts for designating its products as “malicious,” “threats,” and “potentially unwanted programs” (PUPs). Enigma alleged that its software products “(i) detect and remove malicious software (i.e.,
Technology & Marketing Law Blog
APRIL 27, 2024
This is a false advertising lawsuit again the mobile app game Game of Thrones: Conquest. The account formation process included a screen where a user could proceed only by clicking on the “play” button: Warner Bros. sought to send the case to arbitration. The district court disagreed. Warner Bros. before playing GOTC.
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