Lower Price Alternative? Comparative Advertising and Trademark Infringement
IPilogue
FEBRUARY 14, 2022
Comparative advertising is an effective marketing technique, in which a company’s product or service is compared to its competitor’s. This provides consumers with more information and allows small businesses to compete with mega corporations. Tianchu Gao is an IPilogue Writer and a 1L JD Candidate at Osgoode Hall Law School. .
Let's personalize your content