Competitive Keyword Advertising Claim Fails–Reflex Media v. Luxy
Technology & Marketing Law Blog
DECEMBER 19, 2021
You can see Seeking Arrangements’ ad (highlighted) showing above Luxy’s own ad and mixed in with ads for unrelated products: The court says: Plaintiffs’ advertisement does not contain the word “Luxy” or appear to cause any more confusion than the other three advertisements. More Posts About Keyword Advertising.
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