Advertising Confidentiality Copying Settlement 
Technology & Marketing Law Blog
NOVEMBER 28, 2022
To many trademark owners, it’s a simple decision to sue when the advertiser includes the trademark in the ad copy. To many trademark owners, it’s a simple decision to sue when the advertiser includes the trademark in the ad copy. More Posts About Keyword Advertising. None of the clicks led to sales.
Technology & Marketing Law Blog
SEPTEMBER 9, 2022
Also, there should not be a “use in commerce” when the advertiser (here, Troia) doesn’t actually offer any goods or services in the marketplace. And how can consumers be “diverted” with the ad copy accurately previewed what consumers could expect to get at the link terminus? That’s what gripers do.
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Technology & Marketing Law Blog
JUNE 8, 2024
This case hit my alerts because of its discussion about keyword advertising, but first, I have to digest how the court got there. Still, there should be many circumstances where descriptive fair use permits the defendant to use the term “Texas tamale” in the ad copy. ” That prompted this litigation. ” UGH.
TorrentFreak
AUGUST 1, 2022
The company was accused of advertising on torrent sites such as YTS and billing itself as a “Porcorn Time VPN.” This far-reaching measure appears to have paid off as both parties have just informed the Virginia federal court that a settlement has been reached. Settlement With Blocking Requirements. No Logging!
Technology & Marketing Law Blog
AUGUST 30, 2023
This is a competitive keyword advertising lawsuit. This is fine, but it deviates from courts’ efforts over the years to come up with multi-factor variations specific to keyword advertising. ” But the advertiser was engaging in comparative advertising, which I think also strongly serves the public interest.
Technology & Marketing Law Blog
JANUARY 8, 2024
This is a case involving a trademark owner and a competitive keyword advertiser. That’s certainly true for high-profile and well-advertised consumer items like fast food chains, mass-market phones, and major car labels, but is it true in this particular niche? Google * Competitive Keyword Advertising Claim Fails–Reflex Media v.
43(B)log
SEPTEMBER 7, 2021
Significantly, even intentional copying of a plaintiff’s trademark does not, standing alone, state a misrepresentation claim.” accused product another another The subsequent stipulation to a permanent injunction did not cover the registrations, but there is apparently a confidential settlement agreement that may have covered them.
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