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March Madness: Basketball, Brackets, and Branding

LexBlog IP

As March presses on, sports fans across the country are turning their attention to one of the most exciting events in college sports: the NCAA Men’s Basketball Tournament, also known as March Madness. One of the key elements of the NCAA’s intellectual property rights is the trademark for the phrase “March Madness.”

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From Fruit to Fortune: Appleā€™s Trademark Journey and Their Fierce Protection Strategy

Intepat

has a history of prior registration and extensive use of its trademark in India, which further solidifies its distinctiveness and exclusivity in the market. This drive to claim IP rights over a common fruit highlights the global IP rights industry dynamics, where companies compete obsessively over trademarks they may not genuinely need.

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Trademark For Business Growth

Biswajit Sarkar Copyright Blog

Trademarks reduces the chance of confusion: Trademarks helps in preventing confusion in the minds of consumers by indicating the source and quality of the product, they are intending to use. Sections 9 and 11 of the Trademarks Act, 1999 address the notion of confusion.