Selvam & Selvam Blog

DECEMBER 6, 2024

For IndiGo, the 6E callsign has been an integral element of the official designator and a brand identifier for the past 18 years. Notably, 6E has become a dominant feature and exclusive to the Indigos brand and its associated services. IndiGo has also secured registration for the word mark 6E Link under multiple classes in 2015.

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Trademark Intellectual Property Registration Brands 52

The IPKat

APRIL 23, 2022

Here's what Anna Maria and Lorenzo write: Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing by Anna Maria Stein and Lorenzo Maniaci Ambush Kat By its decision No. 16 of 11 March 2020 ('Law-Decree No. 16/2020'), converted with amendments, by Law No. 31 of 8 May 2020 ('Law No.

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Advertising Advertising Marketing Marketing 98

The IPKat

NOVEMBER 23, 2024

The case concerned the Australian trade mark registration for the words "KATIE PERRY" (No. She settled on the brand name Katie Perry and started her own fashion label in 2007. Her management team set up a web-store by 24 September 2008 to advertise and sell such merchandise. Wikimedia : Creative Commons Attribution 2.0

Cease and Desist 72

Cease and Desist Registration Branding Brands 72

The IPKat

MARCH 24, 2025

However, neither the EUIPO Examiner, nor the BoA , nor the EU General Court allowed the registration of the sign below as an EU trade mark due to lack of inherent distinctiveness under Article 7(1)(b) EUTMR. The Examiner, again, refused registration, on the basis of insufficient evidence. The applicant appealed this finding to the BoA.

Marketing 78

Marketing Marketing Registration Branding 78

IP and Legal Filings

SEPTEMBER 12, 2024

Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.

Branding 98

Branding Branding Brands Trademark 98

Erik K Pelton

MAY 9, 2022

Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. Examples of those interiors are the Apple Store has a registration for the layout of the store, and Chipotle has a registration for the common design themes that you’ll find in nearly every Chipotle.

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Trademark Registering Trademarks Registration Design 189

Erik K Pelton

NOVEMBER 15, 2021

Perhaps you only have one core trademark or perhaps you’re building a portfolio and helping create an entire synthesized brand. Finally, in internet keywords; on your website; in the coding to help attract traffic related to your brand. On media kits; on folders; in brochures; on travel bag tags.

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Trademark Brands Branding Branding 147

Erik K Pelton

MAY 23, 2022

But I’ve been following the world of gaming and eSports competitions for many years, and in fact, have been lucky enough to work with eSports teams and several gamers to protect their brands. That’s why it is shocking that many of them are not registered with the USPTO and protecting their trademarks.

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Trademark Social Media Brands Branding 162

Erik K Pelton

NOVEMBER 3, 2020

The following is an excerpt from my book, Building a Bold Brand. Believe it or not, I even had to face changing my brand name early on as a result of receiving a cease and desist letter! Small businesses are just as capable of creating and building great brands as big businesses are. Television advertising.

Business 130

Business Trademark Cease and Desist Brands 130

IP and Legal Filings

JANUARY 26, 2023

2] However, the quintessential reason for such distinction is due to a slightly elevated standard for the registration of non-traditional marks. Image Source : Shutterstock] The Trademarks Act, 1999 (‘Act’) refers exclusively to the registrability of ‘combination of colours’. [3] In this also falls the case of colour marks.

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Registration Trademark Trademark Law Law 98

IP and Legal Filings

DECEMBER 17, 2024

Non-conventional or Non-Traditional trademarks such as sounds, color, shape, scent or any other motion marks have emerged as a new innovative tools widely being used in the todays changing and competitive market era that redefine how brands connect with the public at large.

Trademark 52

Trademark Branding Brands Branding 52

SpicyIP

MARCH 14, 2025

However, the visual similarity was only a supplementary point in the Courts finding of infringement which was primarily based on the identicality of the business names, and their registration under the same classes. Sulochana Bai (2016) on priority in adoption superseding subsequent registration w.r.t. Additionally, in Pratibha M.

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Trademark Registering Trademarks Registration Branding 64

Intepat

MARCH 25, 2025

INTRODUCTION A distinct scent has immense recall value and the potential to become a powerful identifier of a brand. Several luxury brands, including Tom Ford, Chanel, and Dior, annually invest millions into developing and marketing their signature perfumes. billion in 2025.

Copying 59

Copying Brands Branding Branding 59

SpicyIP

FEBRUARY 4, 2025

Gensol EV also created a “ezio” logo for the vehicle design and secured a registration of the word mark EZIO on a proposed to be used basis ( Class 12 ) with the Trade Marks Registry. The defendant had also applied for registration of ZEO and eZEO in Class 12. In the instant case, the Court emphasized the defendants Rs.

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Trademark Marketing Marketing Trademark Law 107

The TTABlog

MARCH 11, 2025

Less than one month after oral argument, the Board sustained this opposition to registration of DON'T MESS WITH TEX-MEX for restaurant service, finding confusion likely with the registered mark DON'T MESS WITH TEXAS for paper food containers, paper bags, and cups. An aided awareness survey prompts respondents by mentioning the brand.

Registration 49

Registration Branding Brands Branding 49

Kashishipr

JANUARY 5, 2022

The Trade Marks Act, 1999 governs and deals with the mechanism of registration, protection, and illegal use of trademarks in India. Creating a brand image for the goods/services in the minds of the public at large. Trademark Registration safeguards the brand or business name from unauthorized use. Class Search.

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Trademark Brands Branding Branding 105

IP and Legal Filings

FEBRUARY 24, 2025

A recent trend in branding, however, is the use of non-traditional trademarks such as haptic markings. These markings play a crucial role in differentiating brands and improving the customer experience. The importance of tactile branding in the space, beverage, and high-end goods industries has been well-established. [1]

Trademark Law 52

Trademark Law Trademark Law Brands 52

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 7 This is the seventh in a series of posts about the benefits of having your trademark registered. In the world of business, where brands are not merely labels but stories that resonate with consumers, effective brand building is a strategic imperative.

Branding 40

Branding Branding Brands Registration 40

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 3 This is the third in a series of posts about the benefits of having your trademark registered. In a marketplace teeming with similar offerings, where countless brands vie for attention, the risk of brand confusion is a looming threat.

Registration 40

Registration Branding Branding Brands 40

Kashishipr

SEPTEMBER 8, 2021

A trademark is typically a sign, logo, symbol, word, phrase, design, or combination of them, which identifies the product or service of a particular brand. It recognizes the corporate identity of the brand. To sell the product, using the brand name makes it a trademark. Acquiring Secondary Meaning. A great example here is Apple.

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Trademark Registration Brands Branding 105

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 8 This is the eighth in a series of posts about the benefits of having your trademark registered. In the digital age, where online presence is integral to business success, safeguarding your brand’s identity across the virtual landscape is a priority.

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Registration Social Media Trademark Registering Trademarks 52

IP and Legal Filings

JANUARY 31, 2023

[Image Sources : Istock] Metaverse- a Magnet to Fashion Brands Virtual worlds provide fashion brands with the opportunity to significantly cut down on the excessive resource consumption of lifestyle and create sustainability. Fashion brands are no strangers to the continuous fight against fake and counterfeit items in the real world.

Law 105

Law Brands Branding Branding 105

TorrentFreak

FEBRUARY 23, 2023

Domain Name Registrations Surge According to Russian cybersecurity firm Angara Security , registrations of domain names with a movie or TV show theme began to surge at the start of the month. The company says that between February 1 and February 10 alone, registrations were up 64% on similar registrations for the whole of January.

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Cinema Registration Reporting Licensing 145

LexBlog IP

AUGUST 16, 2023

Essential Benefits of Trademark Registration – Part 6 This is the sixth in a series of posts about the benefits of having your trademark registered. In the fast-paced world of commerce, where imitation and unauthorized use can compromise a brand’s integrity, safeguarding your unique identity is of paramount importance.

Branding 40

Branding Branding Brands Registration 40

Intepat

APRIL 10, 2022

Trademark Registration for MSME. Additionally, trademark registrations for MSMEs are relatively cost-effective, and it is a simple trademark process that can be done online. Overall, the MSME scheme fosters the growth and development of these enterprises and assists them in flourishing among existing top brands.

Registration 52

Registration Trademark Branding Brands 52

TorrentFreak

JULY 20, 2022

When a lawsuit directly attacks a site’s ability to operate using specific domains or branding, for example, the ‘hydra effect’ comes into play. Like PrimeWire’s domains, HydraWire’s has hidden registration details and sits behind Cloudflare. Too Many Coincidences.

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Advertising Advertising Business Copying 145

Kashishipr

MAY 4, 2022

Additionally, they help the customers distinguish between brands and understand the quality of the products they buy. Trademarks also carry all the image and reputation a brand builds over the years. Have Proper Symbols of Trademark Registration & Ownership. They validate the source of products or services.

Social Media 105

Social Media Trademark Cease and Desist Registering Trademarks 105

Intepat

NOVEMBER 7, 2022

Trademark Registration Fees. When it comes to trademark registration fees in India, there are several essential things to keep in mind. Second, trademark registration requires renewal every ten years to continue protecting your brand. Trademark Registration Cost. The basic trademark registration fee is ONLY Rs.4500/-

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Registration Trademark Registering Trademarks Brands 52

Plagiarism Today

OCTOBER 26, 2021

The name Beetlejuice, for example, has multiple registered trademarks related to it including registration number 4863369, which covers the use in “Clothing for men, women and children…”. They are part fashion, part artwork, part branding and part character. Trademark infringement, however, isn’t like copyright. Bottom Line.

Trademark 279

Trademark Copyright Cease and Desist Copying 279

TorrentFreak

OCTOBER 18, 2022

After obtaining permission from the court in late April, MPA investigators began serving third-party subpoenas on advertising brokers including Amobee, Exponential Interactive, Oracle Corporation, Yahoo Ad Tech, AdSupply, Aragon Advertising, Insticator, and Outbrain, plus Amazon and Google. Arm’s Length Advertising.

Advertising 143

Advertising Advertising Business Reporting 143

IP and Legal Filings

DECEMBER 13, 2024

It concerns with the registration and protection of trademarks for products and services alike from being used deceptively, false marks. The petitioner, who owns strong trademarks like FEVIKWIK and FEVICOL, argued that the respondent’s mark is confusingly similar to theirs, thus their brand identity could be potentially diluted.

Trademark 98

Trademark Branding Brands Branding 98

Kashishipr

OCTOBER 5, 2022

In the ongoing highly competitive working business environment, the elements of a good advertisement are likely to be copied or imitated by others in the industry. Brands and businesses are now exploring more innovative ways to advertise their offerings, i.e., products or services. Defendant no. Vini Cosmetics Pvt.

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Intellectual Property Advertising Advertising Brands 52

43(B)log

APRIL 29, 2024

It advertised “This device was one of the most popular items on a popular 3D printing website with over 20,000 unique downloads” on its website, at a time when Leszczynski’s Thingiverse page displayed that his Cube had been downloaded 20,000 times. False advertising: Only ok against Kitchen Cube.

False Advertising 59

False Advertising Advertising Advertising Copyright Infringement 59

IP Intelligence

MAY 9, 2024

Color marks are considered inherently nondistinctive for the purpose of eligibility for federal trademark registration. Post originally sought registration of trade dress comprising both the shape and colors of its Fruity Pebbles cereal. puff rice balls and other shapes). puff rice balls and other shapes).

Advertising 98

Advertising Advertising Trademark Registration 98

Kashishipr

NOVEMBER 3, 2021

Simply put, trademark genericization is the death of the mark as it no longer acts as a source indicator of the brand owner. Sadly, targets of genericization are often successful brands whose goods were or are market leaders in their sector. One advertisement of ESCALATOR, for example, began as “Otis elevators, Otis escalators.”

Trademark 105

Trademark Brands Branding Branding 105

Kashishipr

JANUARY 19, 2022

The form of intangible property comprising of skillsets, know-how, business ideas, and strategies have helped in the development and generation of the transborder reputation of several brands. Noting the Difference between a Brand and a Trademark. A trademark can be inclusive of the brand name or something completely different as well.

Marketing 105

Marketing Marketing Trademark Brands 105

azrights

OCTOBER 27, 2021

The brand name and codes play an important role in the management of competition. Inevitably competitors will try to capture some of the market shares of any brand that discovers a lucrative market opportunity. Protecting brand identifiers is the way to avoid the possibility of consumer confusion as to the source or origin of a brand.

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Branding Branding Brands Copying 52