Traverse Legal Blog

APRIL 2, 2023

The influencing game of brand endorsements is one of many examples where technology goes faster than the government’s ability to regulate and enforce. Brands are more likely to require disclosures in their influencing and endorsement contracts. In the world of social media, everyone’s got an angle.

Social Media 52

Social Media Advertising Advertising Branding 52

LexBlog IP

JULY 14, 2022

A new collective bargaining agreement governing the use of SAG-AFTRA (the Union) performers in commercials has been reached between the Union and the Joint Policy Committee (JPC). Read on to learn more about notable changes and how they will affect advertiser and agency signatories and the Union’s member performers.

Contracts 52

Contracts Advertising Advertising Social Media 52

43(B)log

FEBRUARY 3, 2022

22, 2021) This case should be of interest to people working on contextual advertising. Common sense tells us that this is not a simple advertisement.” “It It is a work of fashion journalism that, like every fashion magazine, happens to contain advertisements.” Champion v. Moda Operandi, Inc., 3d -, 2021 WL 4340670, No.

Advertising 62

Advertising Advertising Designs Design 62

LexBlog IP

FEBRUARY 16, 2024

Seyfarth Synopsis : Collaborations with athletes, actors, and singers have always been a great way for companies to grow their brand recognition and create profitable products. With the Super Bowl (and, of course, its famed commercials) last weekend, we saw new collaborations between celebrities and brands.

Social Media 52

Social Media Intellectual Property Contracts Branding 52

TorrentFreak

MAY 23, 2024

Italy’s Gambling Ad Ban Friction between what citizens believe they have a right to say, do, or see online, and what their governments believe is appropriate, is rarely a product of negotiation between the parties. Because, in a nutshell, Google’s advertising service can’t be considered passive. No downloads.

Advertising 88

Advertising Advertising Social Media Branding 88

43(B)log

JUNE 21, 2023

5, 2023) Hicks alleged that defendant, a California agricultural corporation, misrepresented the environmental impact of its farming practices through its advertising and “Inaugural Report on Environmental, Social and Governance Actions.” As such, the ESG Report promotes Defendant’s products and its brand more generally.”

Law 70

Law Social Media Reporting Business 70

Biswajit Sarkar Copyright Blog

JULY 25, 2022

that is created by users and pushed on social media and other online platforms. These platforms have content that fall within the category of UGC, however the rules governing them are often unclear. Customers and users of the brand create user generated content. Who owns UGC. Without proper paperwork they don’t.

Copyright 52

Copyright Social Media Branding Brands 52

IP and Legal Filings

AUGUST 4, 2022

The brands need to identify the Class under which they can register their trademark, and this is done through the NICE Classification adopted by India. This trademark was obtained with the objective of protecting and highlighting the distinctiveness of the brand. IP Branding: Certification marks and GI.

Intellectual Property Law 80

Intellectual Property Law Intellectual Property Law Social Media 80

IP and Legal Filings

SEPTEMBER 14, 2023

This has led to consumers opting for brands that pledge their duty to contributing towards environmental protection by means of minimalism and sustainability. In today’s era of eco-branding, wherein trademarks are used to distinguish sustainable brands from the mainstream commercial ones, the latter engage in the practise of “greenwashing”.

Branding 83

Branding Brands Branding Trademark 83

TorrentFreak

DECEMBER 26, 2022

Five years ago , several of the world’s largest entertainment industry companies teamed up to create a brand new anti-piracy coalition. What it does, however, is open the door to collaboration with intermediaries, governments, and law enforcement agencies in other countries. Collaborating with Governments and Law Enforcement.

Cease and Desist 131

Cease and Desist Government Confidentiality Settlement 131

TorrentFreak

DECEMBER 24, 2021

It targeted six major ISPs (BT, EE, Plusnet, Sky, TalkTalk and Virgin Media) demanding that they block subscriber access to five domains carrying NSW2U and NSWROM branding. Nintendo said that its solicitors had made extensive efforts to contact the operators of the NSW2U sites and have its social media pages taken down.

Social Media 139

Social Media Artwork Copyright Reporting 139

LexBlog IP

AUGUST 26, 2022

23, the BBB National Programs’ Children’s Advertising Review Unit ( CARU ), the self-reg watchdog responsible for monitoring ads directed to people U13, issued a new compliance warning for advertising practices directed to children in the metaverse. ” Defining what we mean by “metaverse” is important.

Advertising 52

Advertising Advertising Social Media Branding 52

TorrentFreak

JANUARY 31, 2024

The USTR’s report aims to motivate governments and various players in the private sector to take appropriate action, wherever that’s possible, to disrupt and limit infringement. Russia-based trio Rapidgator (file-hosting), RuTracker (torrents) and VK, the largest social media platform in Russia, also maintain their spots.

Reporting 93

Reporting Marketing Marketing Social Media 93

LexBlog IP

JULY 26, 2022

I recently joined BakerHostetler’s Chicago office in the Digital Assets and Data Management Practice Group after spending almost eight years at Publicis Groupe, where I led a team of attorneys supporting business units focused on media, data and advertising technology (“ad tech”).

Advertising 52

Advertising Advertising Branding Brands 52

LexBlog IP

OCTOBER 4, 2022

On October 3, 2022, the Securities and Exchange Commission announced charges against Kim Kardashian for violation of the anti-touting provision of the Securities Act, Section 17(b), specifically for “touting on social media a crypto asset security offered and sold by EthereumMax without disclosing the payment she received for the promotion.”

Social Media 52

Social Media Intellectual Property Business Registration 52

Herbert Smith Freehills

DECEMBER 8, 2022

Whereas they may restrict intra-brand competition or the ability to price differentially, they do not restrict inter-brand competition, where different products compete against each other, and it is therefore necessary to consider their anti-competitive effects on a case-by-case basis. Read more. .

Social Media 52

Social Media Branding Brands Branding 52

Herbert Smith Freehills

DECEMBER 8, 2022

Whereas they may restrict intra-brand competition or the ability to price differentially, they do not restrict inter-brand competition, where different products compete against each other, and it is therefore necessary to consider their anti-competitive effects on a case-by-case basis. Read more. .

Social Media 52

Social Media Branding Brands Branding 52

Intepat

MAY 16, 2023

A fraudulent lottery-winning message with Amitabh Bachchan’s voice from KBC was viral through various social media platforms and many people fell into this trap. Publicity Rights Under Indian IP Law In India, there is no direct statute that governs publicity rights in the intellectual property law regime. Under this Act, Sec.

Branding 98

Branding Brands Branding Personality Rights 98

IP and Legal Filings

MAY 17, 2024

A very common way of marketing a product is to have it advertised and endorsed by celebrities that the public holds in good opinion. If such content is not taken down within the prescribed time, the social media intermediaries would be liable for the same.

Personality Rights 77

Personality Rights Intellectual Property Social Media Intellectual Property Law 77

The IPKat

JULY 18, 2021

If the Government takes on board this recommendation it would mean, as Tom Gray put it “that for the first time ever, our entire music community get something” - since it provides for non-featured artists, who typically transfer their rights in exchange for a one-off session fee rather than a royalty.

Music 138

Music Contracts Reporting Marketing 138

Corsearch

MARCH 13, 2023

Copyright © Walt Disney Animation Studios A background on copyright protections in the US All works that were published in the US prior to 1923 are now in the public domain, as is any work created by individuals in an official capacity for the federal government. The short answer is no. References [1] [link] [2] [link] [3] [link]

Public Domain 52

Public Domain Trademark Copyright Registering Trademarks 52

Velocity of Content

OCTOBER 17, 2022

Chaos and frustration are often translated into memes, sarcastic tweets or funny videos that go viral on social media. In addition to commercial advertising for large brands, the duo also uses their platform to discuss social issues. Humour, even during the darkest of times, creates a sense of comfort for many.

Social Media 98

Social Media Government Advertising Advertising 98

Technology & Marketing Law Blog

APRIL 3, 2023

VIP Products LLC ] A trademark dispute at the Supreme Court involving a dog chew toy and a famous brand of whisky may have serious implications for trademark and free speech rights. Jack Daniel’s contends this design infringes its trademarks and tarnishes its brand.

Blogging 104

Blogging Trademark Fair Use Trademark Law 104

LexBlog IP

DECEMBER 26, 2023

I made a logo for Bob’s Burgers for selling burgers on Tailor Brands’ logo maker website. Those terms depend on how you’re going to use the content and will vary significantly from a flyer you create for a block party or garage sale, to a classroom worksheet, to an advertisement for your business.

Designs 52

Designs Design Trademark Copyright 52

43(B)log

DECEMBER 1, 2022

An online article used photos of the Lounge in its coverage of the series, and MGFB also submitted social media posts. Plaintiffs’ social media expert opined that the show meant that Internet searches for “Florabama” or “Flora-Bama” led to “blurred” results filled with MTV Floribama Shore content. Tam, 137 S.

Artistic Work 62

Artistic Work Television Trademark Trademark Law 62

Copyright Lately

MAY 1, 2023

As I explained in my discussion of the Rick Astley lawsuit , right of publicity and trademark law provided viable claims to Bette Midler and Tom Waits when imitations of their voices were used in advertising. Hit me up in the comments below or on social media @copyrightlately. At least until the computers start touring, that is.

Music 84

Music Copyright Copying Copyright Law 84

SpicyIP

JANUARY 2, 2022

The plaintiff was granted, through an agreement, an exclusive non-transferable, non-assignable license for selling, supplying, and distributing the defendant’s brands in domestic and international markets. However, later the defendant served a termination notice against which the plaintiff filed this suit.

IP 143

IP Intellectual Property Copyright Trademark 143

Technology & Marketing Law Blog

JUNE 22, 2023

Tax dollars go to the government, who can then allocate the money to (in theory) advance the public good—such as funding journalism. The CJPA bypasses the government’s intermediation and supervision of these cash flows. Instead, it pursues a policy worse than socialism.

Journalism 91

Journalism Social Media Publishing Government 91

TorrentFreak

APRIL 8, 2022

None of the cited studies are published directly by the MPA but it’s worth noting that some – including those published by the UK government and Digital Citizens Alliance – are based on data supplied by the MPA itself. billion visits per month sits Russian social media giant VK.com. Enforcement can be tricky.

Social Media 131

Social Media Reporting Publishing Advertising 131

SpicyIP

JUNE 13, 2024

Essentially, consumers are motivated to make positive efforts—such as verifying brand authenticity or switching websites—only if they perceive a substantial benefit from doing so. Initial confusion can potentially impact brand goodwill and consumer trust, even if the confusion is temporary.

Branding 56

Branding Brands Branding Marketing 56

Intepat

FEBRUARY 7, 2023

WEB3.0 – Decentralized Similar to the real world, the metaverse is not built or operated by a single entity, there are many stakeholders which include individuals, companies, governments etc. The conventional internet and social media, as we know it, is referred to as the Web2.0

IP 52

IP Law Invention Licensing 52

IP and Legal Filings

FEBRUARY 20, 2024

Let’s give you some insights as to What constitutes such infringement, what can be done against this, and the relevant laws governing such situations . Consumer rights abuses, deceptive advertising, and unfair commercial practices are examples. Interesting right? when he believed a rose would smell like a rose regardless of its name.

Personality Rights 64

Personality Rights Privacy Social Media Copyright 64

IIPRD

JANUARY 18, 2022

The principles that govern the luxury fashion industry are similar to those that govern other industries. NFTs are created using “smart contracts,” which are software codes that govern actions such as validating ownership and regulating their transferability. NFTs and Intellectual Property Rights.

Non-Fungible Tokens 40

Non-Fungible Tokens Intellectual Property Ownership Branding 40

43(B)log

AUGUST 11, 2022

Comparative advertising is another example of free riding that is actually a very good idea. Things gendered female are privatized, not considered subject to government regulation of unfairness. Another use: branding function for purposes of parody/humorously assert rights or ownership. a Feminist ™. It’s like using quotes.

IP 70

IP Copying Marketing Marketing 70

LexBlog IP

JUNE 21, 2023

Of course, each use stems from the shorter phrase “make your mark,” embodying the mere notion of the archer hitting the target , or maybe even the less educated simply indicating agreement with an initial, an X, or a cross , or at times a craftsman adding “ a maker’s mark—essentially personal branding.”

Registration 52

Registration Trademark Law Trademark Law 52

SpicyIP

DECEMBER 30, 2023

This rejection order passed consequent to a pre-grant opposition was among the many other legal and social campaigns against the high prices at which the drug was made available. Doing this was regarded as essential to avoid stifling local industry and balance global brand reputation with the interests of national enterprises and consumers.

IP 124

IP Copyright Trademark Intellectual Property 124

43(B)log

NOVEMBER 8, 2023

Malwarebytes, which allowed a false advertising claim to proceed based on one software provider’s use of the terms “malicious” and “threat” to describe its alleged competitor’s software, despite a dissent raising free speech arguments. Court can’t seem to figure out how to handle that duality between pure information and brand value.

False Advertising 73

False Advertising Advertising Advertising Trademark 73