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Scammers Exploit EU’s Website to Advertise ‘Pirate’ Sites

TorrentFreak

Europe’s governing body facilitates piracy research and helps to arrange voluntary anti-piracy agreements. As it turns out, scammers have started to abuse the European Commission’s official website to advertise dubious ‘pirate’ sites. How many people fall for these dubious advertisements is unknown.

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Thousands of Pirate Sites are Listed on WIPO’s Advertising Blacklist

TorrentFreak

This is why the advertising industry is seen as an ally in the fight against piracy. In the UK , hundreds of advertising agencies began banning pirate sites, and the European Union chimed in as well. Interestingly, the MPA also reported the advertising company PopAds as a notorious piracy market.

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Lower Price Alternative? Comparative Advertising and Trademark Infringement

IPilogue

Comparative advertising is an effective marketing technique, in which a company’s product or service is compared to its competitor’s. Consumers are more willing to try out new things if they are assured that the new product is comparable or superior to those made by well-known brands. Operations (“Constellation”).

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Advertisers Freedom To Make Ads

IP and Legal Filings

Introduction The promotion of products through defamatory or misleading remarks about the competitor’s product, known as “product disparagement,” can lead to legal disputes, blurring the line between this and comparative advertising. To prevent legal disputes, caution must be exercised to differentiate between the two.

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Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts?

SpicyIP

Image from here Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts? Moment marketing” refers to a strategy where brands can take advantage of ongoing events to gain relevance, and especially for some of the sheen of patriotic athletic victories to wear off on them.

Brands 105
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THE REVERSE CONFUSION THEORY: AN EXCEPTION TO DOCTRINE OF PRIOR USE

Intepat

Introduction Trademark law is mainly governed by two key principles: “first to file” and “first to use.” When we think about trademark disputes, we often imagine a small company trying to imitate a bigger, well-known brand. What Is Reverse Confusion Theory? But reverse confusion flips this scenario. Banff, Ltd.

Brands 59
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FTC Punishes BetterHelp for Sharing Mental Health Information with Advertisers

IPilogue

According to the complaint, BetterHelp used and revealed consumers’ email addresses, IP addresses, and health questionnaire information to Facebook, Snapchat, Criteo, and Pinterest for advertising purposes”, including “identify[ing] similar consumers and target[ing] them with advertisements for BetterHelp’s counseling service.”