Erik K Pelton

DECEMBER 7, 2021

The brands of many professional online gamers have millions of followers and huge profits from endorsements, advertising, merchandise, and more, yet many of them are not protected. Erik provides some trademark tips and guidance for the eSports industry that is applicable to other brand owners, influences, and businesses as well.

Trademark 133

Trademark Advertising Advertising Branding 133

TorrentFreak

AUGUST 17, 2021

Most pirate sites and apps won’t survive without advertising revenue. This is why the advertising industry is seen as an important partner to combat piracy. The overall conclusion is that there’s still plenty of advertising revenue going around in pirate circles. Major Brands Fund Pirates.

Advertising 145

Advertising Advertising Branding Branding 145

IP and Legal Filings

NOVEMBER 23, 2024

It serves as an essential element in making up the brand identity, customer loyalty, and market differentiation. Trademarks can be very important for businesses entering new markets. This is because it is likely to hurt the image and image of the brand or the market’s company.

Branding 96

Branding Branding Brands Technology 96

IP and Legal Filings

SEPTEMBER 12, 2024

Trademarks are very important business assets because they distinguish products and embody reputation. The judgment made budget retailers realize the price they must pay for imitating established brands and stressed the virtue of originality in design, even within the lower end of the market. [3] Dongre and Ors. V Whirlpool Co.

Branding 92

Branding Branding Brands Trademark 92

TorrentFreak

FEBRUARY 29, 2024

Keen to attract eyeballs wherever they might be, many of the world’s biggest brands exchanged cold hard cash for an appearance on prominent pirate portals. has performed well, on Wednesday it announced Project Brand Integrity 2.0. still aims to defund pirate sites and protect advertisers from undesirable associations.

Advertising 121

Advertising Advertising Branding Branding 121

Erik K Pelton

NOVEMBER 15, 2021

Perhaps you only have one core trademark or perhaps you’re building a portfolio and helping create an entire synthesized brand. Some of these might not apply to your type of business, but I’m certain that there are a least a dozen or two that might apply to your business. Also common are temporary tattoos.

Trademark 147

Trademark Branding Branding Brands 147

azrights

JUNE 27, 2023

Or growing your business to sell? Do you: Know what ‘brand’ means and signifies to the value of your business? Have the knowledge and skills in Brand IP and branding to be your own brand manager? The changed 21st century business environment makes this an imperative. Why brand management?

Branding 52

Branding Branding Brands Business 52

Technology & Marketing Law Blog

OCTOBER 9, 2024

Fifteen years ago, courts generally avoided categorical pronouncements about the legitimacy of competitive keyword advertising. The message from the Second Circuit is plain: stop bringing competitive keyword advertising cases. This ruling doesn’t address the scenario where the advertiser’s ad copy references the trademark.

Advertising 98

Advertising Advertising Trademark False Advertising 98

WIPO Magazine

OCTOBER 9, 2023

As the value of intangible assets rises, brands can inspire meaningful connections with a broader range of consumers and boost business growth by introducing diversity, inclusion and equity into their advertising campaigns.

Intellectual Property 52

Intellectual Property Advertising Advertising Branding 52

IP Tech Blog

MAY 5, 2023

Heard of the climate activists defacing advertisements, billboards and bus shelters? Brandalism is a recent anti-advertising movement which uses a brand’s own assets and marketing channels against the brand itself, through replacing legitimate advertisements with spoofs and parodies (known as “subvertising”).

Branding 62

Branding Branding Brands Advertising 62

IP and Legal Filings

AUGUST 28, 2023

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

Branding 94

Branding Branding Brands Trademark 94

Olartemoure Blog

FEBRUARY 10, 2024

the Super Bowl moves billions of dollars, mainly through advertising. The National Football League (NFL) , organizers of the event, have created and grown the brand of the Super Bowl to what it is today. Arguably the most important sports event in the U.S.A., THE SUPER BOWL TRADEMARK in 1969 In 1969, the NFL trademarked “Super Bowl”.

Cease and Desist 105

Cease and Desist Trademark Advertising Advertising 105

TorrentFreak

MAY 26, 2022

For many image conscious consumer-orientated businesses, a key to commercial success lies in carefully calibrated branding and marketing. Thousands of pirate sites rely on advertising to generate revenue but entertainment companies are keen to highlight the downsides of dealing with them. Other issues are even more tricky.

Advertising 140

Advertising Advertising Branding Branding 140

43(B)log

JUNE 10, 2024

4, 2024) Finding Zesty Paws’ “#1 Brand” claim literally false, the court grants a preliminary injunction despite Zesty Paws’ attempt to create a factual dispute about what a “brand” is. The dispute turned on what a “brand” is; Zesty Paws argued that Nutramax was not a brand, but Cosequin etc. Nutramax Labs.,

Branding 72

Branding Branding Brands Marketing 72

Plagiarism Today

SEPTEMBER 17, 2024

Music companies are increasingly targeting businesses who use their music on social media. Here's what you need to know. The post The Battle Over Music in Social Media Videos appeared first on Plagiarism Today.

Social Media 261

Social Media Music Plagiarism Business 261

Technology & Marketing Law Blog

DECEMBER 10, 2023

The court says that Amazon “easily satisfies” this factor: Plaintiff’s claims are all based on the theory that Defendants ‘continue to allow unlawful sellers to maintain their accounts’ and ‘permit them to advertise’ on Defendants’ website. This argument has failed so many times. Google opinion.

False Advertising 95

False Advertising Advertising Advertising Marketing 95

IP Tech Blog

MARCH 20, 2023

“[N]o legacy is so rich as honesty” 1 might fairly summarize the Federal Trade Commission (FTC)’s theme to the advertising industry for 2023, as gleaned from the National Advertising Division (NAD) 2022 Annual Report. What Privacy-Related Claims Does Your Company Make?

Advertising 62

Advertising Advertising Reporting Privacy 62

SpicyIP

AUGUST 31, 2023

Recently, there has been an increase in the number of advertisements on social media for perfumes that offer the same fragrance as a luxury one at a reasonably affordable rate. If you have come across such ads and have wondered whether such use of a mark infringes the mark of the luxury brand, then you are not alone.

Trademark 111

Trademark Advertising Advertising Branding 111

TorrentFreak

NOVEMBER 14, 2023

Bogus DMCA takedown notices are nothing new, but the rise of organized groups using malicious DMCA notices as a business tool has been apparent in recent years. Defendants’ illegal, fraudulent scheme harms consumers, third-party businesses, and Google; stifles competition; and threatens to tarnish Google’s trusted brand.”

Advertising 144

Advertising Advertising Business Copyright 144

Dragons' Den

JANUARY 18, 2024

Giselle asked for £50k and help with scaling-up her business Acu Seeds , in exchange for a 10% share in the business. Giselle told the Dragons about her inspirational story that led to starting her own business. Soon after this she fell pregnant, and it was whilst on maternity leave that she set up her business, Acu Seeds.

Blogging 141

Blogging IP Licensing Business 141

Erik K Pelton

MAY 9, 2022

Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. But, for the vast majority of businesses over time, they traditionally haven’t had a lot of need to protect non-traditional trademarks. Uniforms can be protected. That’s a registered trademark.

Trademark 189

Trademark Registering Trademarks Registration Design 189

Technology & Marketing Law Blog

FEBRUARY 16, 2022

The court says that trademark law: permits the use of trade names as long as referencing other brand names does not confuse consumers and is not deceptive. More Posts About Keyword Advertising. Competitive Keyword Advertising Claim Fails–Reflex Media v. However, Edible invoked theft law and disavowed consumer confusion.

IP 141

IP Advertising Advertising Trademark Law 141

TorrentFreak

OCTOBER 18, 2022

The MPA has been conducting discovery against entities doing business with PrimeWire to establish the identity of its operator and any profits attributable to copyright infringement. Arm’s Length Advertising. And another from 2016 that featured a piracy ‘brand’ with an even bigger profile. KickassTorrents.

Advertising 134

Advertising Advertising Business Reporting 134

TorrentFreak

JULY 20, 2022

When a lawsuit directly attacks a site’s ability to operate using specific domains or branding, for example, the ‘hydra effect’ comes into play. It has served subpoenas on third parties to hand over information about PrimeWire’s business dealings, but more time is needed.

Advertising 143

Advertising Advertising Business Copying 143

IP Watchdog

JULY 24, 2024

When advertisers use the Olympics brand without authorization, the USOC views this as a loss of sponsorship dollars. The Olympics benefits from extra special trademark protection here in the United States.

Cease and Desist 64

Cease and Desist Branding Branding Brands 64

TorrentFreak

DECEMBER 2, 2021

In pirate streaming, in part due to the way sites tend to copy each other’s branding, obvious long-standing players are less easy to identify. However, one platform that has stood the test of time is PrimeWire, which in one form or another has been around for perhaps eight years – even longer if its previous branding 1channel.ch

Advertising 138

Advertising Advertising Copying Copyright Infringement 138

Kashishipr

JANUARY 5, 2022

In the market, a trademark performs the following four functions: Identifying the goods/services and their source of origin; Guaranteeing the quality of goods/services; Promoting and advertising the goods/services; and. Creating a brand image for the goods/services in the minds of the public at large. Trademark Search.

Trademark 105

Trademark Branding Branding Brands 105

LexBlog IP

MAY 5, 2023

Heard of the climate activists defacing advertisements, billboards and bus shelters? Brandalism is a recent anti-advertising movement which uses a brand’s own assets and marketing channels against the brand itself, through replacing legitimate advertisements with spoofs and parodies (known as “subvertising”).

Branding 52

Branding Branding Brands Advertising 52

IP and Legal Filings

DECEMBER 20, 2024

Introduction Well, the online space is indeed centuries apart from any business process for creating a brand and speaking with its audience; now everything can even protect its intellectual property. This is where trademarks truly reflect as a brand identity and shape a very rapid recognition.

Social Media 82

Social Media Trademark Branding Branding 82

TorrentFreak

OCTOBER 25, 2022

The IWL is shared among brands, advertising companies, agencies and affiliates, who are informed that responsible companies boycott pirate sites because it a) protects their image and b) starves pirate sites of much-needed cash. Total number of brands and total number of advert intermediaries.

Intellectual Property 133

Intellectual Property Advertising Advertising Contracts 133

43(B)log

JULY 23, 2024

Eric Goldman and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. We also have two online-only chapters on housing discrimination (Chapter 20) and political advertising (Chapter 21), both also freely downloadable. Price: $12 * Kindle. Price: $30 + shipping and tax.

Editing 52

Editing Advertising Advertising False Advertising 52

Plagiarism Today

OCTOBER 26, 2021

trademark protects names, slogans and other things that identify a specific business, product or service. Homemade costumes rarely run into any issues (no matter how elaborate) as both rightsholders and the law are focused on business uses. They are part fashion, part artwork, part branding and part character. Bottom Line.

Copyright 253

Copyright Trademark Cease and Desist Copying 253

Biswajit Sarkar Copyright Blog

FEBRUARY 22, 2024

It is also called a brand name because it contains names, symbols, logos, and taglines that help to identify and differentiate a company’s goods and services from those of others. Customers can simply differentiate between the brands they were looking for. Customers can identify the brand and its products by a glance.

Business 52

Business Trademark Registration Cease and Desist 52

Kashishipr

NOVEMBER 3, 2021

Simply put, trademark genericization is the death of the mark as it no longer acts as a source indicator of the brand owner. Sadly, targets of genericization are often successful brands whose goods were or are market leaders in their sector. One advertisement of ESCALATOR, for example, began as “Otis elevators, Otis escalators.”

Trademark 105

Trademark Branding Branding Brands 105

TorrentFreak

MARCH 1, 2024

Under that new brand, business continued as usual. ACE and others kept up the pressure and in recent months branded Aniwatch one of the most notorious pirate sites. Without an official explanation, we can only speculate as to why the operators have decided to adopt another new brand. ” one user writes.

Branding 120

Branding Branding Brands Advertising 120

azrights

OCTOBER 5, 2023

I would love to send you a signed copy of Brand Tuned, the new rules of branding, strategy and intellectual property if you’re UK based and are: EITHER: An Azrights client: OR An agency or freelancer supporting businesses to promote or create their brand. Just complete this form to receive a copy of the book.

Copying 52

Copying Branding Branding Brands 52

Erik K Pelton

JULY 31, 2020

It could sometimes include a business card if it references the service. Say you’re a realtor or an attorney and the business card makes some reference to the actual nature of the work, as well as the trademark of the brand name that would generally be acceptable. It could include a brochure.

Trademark 130

Trademark Advertising Advertising Editing 130