Erik K Pelton

FEBRUARY 4, 2025

The vast majority are brand names, logo, and slogans. The commercials that they run the content of those commercials and advertisements is a copyrighted work protected by copyright. For patents, there is no symbol, but you will often see fine print about patent pending or patent registration number.

Trademark 130

Trademark Copyright Intellectual Property Patent 130

TorrentFreak

JULY 9, 2022

These VPN providers emphasize in advertisements that they delete their end users’ log access records so their identities will never be disclosed to copyright owners or law enforcement. Soon after, VeePN started to promote itself in relation to the Popcorn Time brand, the lawsuit alleges. which promoted itself as the Popcorn Time VPN.

Advertising 142

Advertising Advertising Copying Trademark 142

Technology & Marketing Law Blog

AUGUST 11, 2022

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. We also have two online-only chapters on housing discrimination (Chapter 20) and political advertising (Chapter 21), both also freely downloadable. Chapter 2: What is an Advertisement?

Editing 126

Editing Advertising Advertising Marketing 126

TorrentFreak

JANUARY 8, 2022

It found that the majority (76%) openly advertised their payment options with Visa, Mastercard and PayPal leading the way. Pirates Expolit Payment Processor Branding. PayPal is committed to finding a workable solution to combat piracy’s impact on the industry and on their brand. IPTV and Cryptocurrencies.

Branding 144

Branding Brands Branding Due Diligence 144

IP and Legal Filings

MAY 17, 2023

Introduction The promotion of products through defamatory or misleading remarks about the competitor’s product, known as “product disparagement,” can lead to legal disputes, blurring the line between this and comparative advertising. To prevent legal disputes, caution must be exercised to differentiate between the two.

Advertising 101

Advertising Advertising Marketing Marketing 101

SpicyIP

SEPTEMBER 3, 2024

issued a significant order directing for a permanent injunction and INR 5,00,000 as damages to Louis Vuitton for the unauthorized use of the brand’s copyrighted photos and promotional materials on the website [link]. This is the sale of products that are sold legally, but without the brand’s permission. www.haute24.com com & Ors.

Advertising 103

Advertising Advertising Copyright Brands 103

SpicyIP

AUGUST 2, 2024

Image from here Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts? Moment marketing” refers to a strategy where brands can take advantage of ongoing events to gain relevance, and especially for some of the sheen of patriotic athletic victories to wear off on them.

Branding 105

Branding Brands Branding Personality Rights 105

Indiana Intellectual Property Law

NOVEMBER 22, 2024

According to the complaint, Atlas Van Lines was founded in 1948 and has become a globally recognized brand, with over 430 independent agencies and partners in 140 countries. They own trademarks related to “Atlas,” which have been heavily promoted through advertising, online presence, and community engagement.

Branding 52

Branding Brands Branding Trademark 52

JD Supra Law

SEPTEMBER 30, 2022

The metaverse virtual world is a shiny new sandbox for brands to play in. Just as sponsored content dominates social media, so too will advertising blanket the metaverse. Platform terms and features for branded content on social media is quite developed, but that is not yet the case for the metaverse.

Advertising 98

Advertising Advertising Social Media Branding 98

Technology & Marketing Law Blog

JULY 23, 2024

Rebecca Tushnet and I are pleased to announce the seventh edition of our casebook, Advertising & Marketing Law: Cases & Materials. We also have two online-only chapters on housing discrimination (Chapter 20) and political advertising (Chapter 21), both also freely downloadable. Price: $12 * Kindle.

Editing 98

Editing Advertising Advertising Marketing 98

TorrentFreak

FEBRUARY 14, 2024

The app in question uses popular piracy brands such as “Gomovies” and “123movies” in its name, and lives up to expectations. Users who manage to crawl through a web of advertisements eventually have access to a wide range of popular movies and TV-shows. It’s clearly not perfect, however.

Brands 122

Brands Branding Branding Reporting 122

Plagiarism Today

AUGUST 12, 2021

3: Advertising Fuels $1.34 billion annually through advertising. billion annually through advertising. This advertising is coming from a wide variety of sources, including major brands and Fortune 500 companies, and that the larger pirate sites can receive tens of millions of dollars per year.

Advertising 246

Advertising Advertising Reporting Licensing 246

JD Supra Law

NOVEMBER 1, 2024

In October 2024, both the US Courts of Appeals for the Second and Ninth Circuits issued published decisions that rejected trademark infringement claims based on advertising in keyword searches.

Trademark 68

Trademark Advertising Advertising Branding 68

IPilogue

MARCH 22, 2023

According to the complaint, BetterHelp used and revealed consumers’ email addresses, IP addresses, and health questionnaire information to Facebook, Snapchat, Criteo, and Pinterest for advertising purposes”, including “identify[ing] similar consumers and target[ing] them with advertisements for BetterHelp’s counseling service.”

Advertising 105

Advertising Advertising Privacy Settlement 105

TorrentFreak

AUGUST 17, 2021

Most pirate sites and apps won’t survive without advertising revenue. This is why the advertising industry is seen as an important partner to combat piracy. The overall conclusion is that there’s still plenty of advertising revenue going around in pirate circles. Major Brands Fund Pirates.

Advertising 145

Advertising Advertising Brands Branding 145

JD Supra Law

JULY 22, 2024

Now is a good time for brand owners who are planning promotional activities related to the Olympic games, or have endorsement agreements with Olympic athletes, to review the rules and make sure they are in compliance with advertising “dos and don’ts.” The Olympics are coming! Olympic Committee (“USOC”) have their own guidelines.

Advertising 75

Advertising Advertising Branding Brands 75

IP and Legal Filings

SEPTEMBER 12, 2024

Protection of trademarks is important for the following reasons: Preservation of brand identity Prevention of customer confusion Business investment protection Fair Competition Innovation in branding Famous infringement cases within the areas of intellectual property underline complex legal issues and stakes involved. Dongre and Ors.

Branding 98

Branding Brands Branding Trademark 98

Plagiarism Today

APRIL 11, 2022

Earlier this month, the ecommerce site Etsy announced that they are launching a new intellectual property portal that they hope will make it easier for brands, creators and other rightsholders to report listings that are infringing on their rights. Users login with their Etsy account and then first register their brand.

IP 264

IP Intellectual Property Reporting Brands 264

Technology & Marketing Law Blog

OCTOBER 9, 2024

Fifteen years ago, courts generally avoided categorical pronouncements about the legitimacy of competitive keyword advertising. The message from the Second Circuit is plain: stop bringing competitive keyword advertising cases. This ruling doesn’t address the scenario where the advertiser’s ad copy references the trademark.

Advertising 98

Advertising Advertising Trademark False Advertising 98

Intepat

FEBRUARY 3, 2025

When we think about trademark disputes, we often imagine a small company trying to imitate a bigger, well-known brand. Because the big company has more resources for marketing and advertising, it overwhelms the smaller business’s brand identity. What Is Reverse Confusion Theory? But reverse confusion flips this scenario.

Brands 59

Brands Branding Branding Trademark 59

JD Supra Law

APRIL 1, 2024

A properly maintained copyright portfolio is essential to any successful brand owner. Copyright can extend to advertisement copy, manuals, visuals, art, photography, storyboards, scripts, film, video, online components, mobile apps, social media posts, websites, music, developed characters appearing in ads, and logos. By: Venable LLP

Advertising 75

Advertising Advertising Social Media Copyright 75

Erik K Pelton

DECEMBER 7, 2021

The brands of many professional online gamers have millions of followers and huge profits from endorsements, advertising, merchandise, and more, yet many of them are not protected. Erik provides some trademark tips and guidance for the eSports industry that is applicable to other brand owners, influences, and businesses as well.

Trademark 133

Trademark Advertising Advertising Brands 133

IP and Legal Filings

AUGUST 28, 2023

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

Brands 98

Brands Branding Branding Trademark 98

JD Supra Law

OCTOBER 7, 2024

Brands’ social media feeds are getting attention lately, but not always for the right reasons. We’ve covered social media advertising risks in our ADventures in Law blog before. By: BakerHostetler

Social Media 75

Social Media Branding Brands Branding 75

TorrentFreak

FEBRUARY 29, 2024

Keen to attract eyeballs wherever they might be, many of the world’s biggest brands exchanged cold hard cash for an appearance on prominent pirate portals. has performed well, on Wednesday it announced Project Brand Integrity 2.0. still aims to defund pirate sites and protect advertisers from undesirable associations.

Advertising 122

Advertising Advertising Brands Branding 122

JD Supra Law

APRIL 17, 2024

In recent years, the advent of the social media “influencer” has revolutionized advertising. Likewise, influencers create certain content to secure brand deals and attract advertisers. Companies often partner with influencers to market their products, hoping to tap into the influencer’s devoted audience.

Copyright Law 77

Copyright Law Social Media Branding Brands 77

43(B)log

JUNE 10, 2024

4, 2024) Finding Zesty Paws’ “#1 Brand” claim literally false, the court grants a preliminary injunction despite Zesty Paws’ attempt to create a factual dispute about what a “brand” is. The dispute turned on what a “brand” is; Zesty Paws argued that Nutramax was not a brand, but Cosequin etc. Nutramax Labs.,

Brands 72

Brands Branding Branding Marketing 72

Technology & Marketing Law Blog

DECEMBER 10, 2023

The court says that Amazon “easily satisfies” this factor: Plaintiff’s claims are all based on the theory that Defendants ‘continue to allow unlawful sellers to maintain their accounts’ and ‘permit them to advertise’ on Defendants’ website. This argument has failed so many times. Google opinion.

False Advertising 95

False Advertising Advertising Advertising Marketing 95

SpicyIP

AUGUST 31, 2023

Recently, there has been an increase in the number of advertisements on social media for perfumes that offer the same fragrance as a luxury one at a reasonably affordable rate. If you have come across such ads and have wondered whether such use of a mark infringes the mark of the luxury brand, then you are not alone.

Trademark 111

Trademark Advertising Advertising Brands 111

IP and Legal Filings

NOVEMBER 22, 2023

Introduction Advertising is an important strategy for a company to sell its products to the customer. Advertising generated awareness about a particular product in among the masses and the reaction of the masses decides the fate of the product. To increase their sales, often companies indulge themselves in comparative advertising.

Fair Use 98

Fair Use Advertising Advertising Brands 98

Intepat

MARCH 25, 2025

INTRODUCTION A distinct scent has immense recall value and the potential to become a powerful identifier of a brand. Several luxury brands, including Tom Ford, Chanel, and Dior, annually invest millions into developing and marketing their signature perfumes. billion in 2025.

Copying 59

Copying Brands Branding Branding 59

Selvam & Selvam Blog

DECEMBER 6, 2024

For IndiGo, the 6E callsign has been an integral element of the official designator and a brand identifier for the past 18 years. Notably, 6E has become a dominant feature and exclusive to the Indigos brand and its associated services. IndiGo has also secured registration for the word mark 6E Link under multiple classes in 2015.

Trademark 52

Trademark Intellectual Property Registration Branding 52

IP Watchdog

JULY 24, 2024

When advertisers use the Olympics brand without authorization, the USOC views this as a loss of sponsorship dollars. The Olympics benefits from extra special trademark protection here in the United States.

Cease and Desist 64

Cease and Desist Brands Branding Branding 64

Traverse Legal Blog

MARCH 26, 2025

This guide outlines exactly what you canand can’tsay, helping you build a secure and compliant brand. Lets break down whats at stake, what you can and cant say, and how to build a strategy that protects your content, brand, and bottom line. FDA compliance for supplements is not easy. Luckily, our Amazon lawyers are here to help.

Branding 52

Branding Brands Branding Marketing 52

Erik K Pelton

NOVEMBER 15, 2021

Perhaps you only have one core trademark or perhaps you’re building a portfolio and helping create an entire synthesized brand. Finally, in internet keywords; on your website; in the coding to help attract traffic related to your brand. On media kits; on folders; in brochures; on travel bag tags.

Trademark 147

Trademark Brands Branding Branding 147

TorrentFreak

JANUARY 16, 2025

That’s fine, but when others use the same brand and content to attract users, a line is clearly being crossed. The unauthorized games versions were advertised as “Poppy Playtime: Chapter 3” and “Poppy Playtime: Chapter 4” and allegedly contain many works protected by Mob Entertainment’s copyright.

Copyright Infringement 107

Copyright Infringement Copyright Advertising Advertising 107

Technology & Marketing Law Blog

FEBRUARY 16, 2022

The court says that trademark law: permits the use of trade names as long as referencing other brand names does not confuse consumers and is not deceptive. More Posts About Keyword Advertising. Competitive Keyword Advertising Claim Fails–Reflex Media v. However, Edible invoked theft law and disavowed consumer confusion.

IP 141

IP Advertising Advertising Trademark Law 141