Advertising Branding Personality Rights Trademark Law 
IP and Legal Filings
MAY 13, 2023
However, the order was brief and did not specify any statutory or common law basis for the protection of personality rights, merely citing Titan Industries as precedent. For example, can personality rights be viewed as an extension of the right to privacy? Spelling-Goldberg Prods., In Gautam Gambhir v.
IP and Legal Filings
MAY 17, 2024
The development of Artificial Intelligence, from being able to create edited photos to now generating deepfake videos that cannot be distinguished from real videos, has created an imminent threat to intellectual property rights and personality rights specifically. and includes both commercial and non-commercial aspects.
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Selvam & Selvam Blog
MAY 28, 2024
Considering the same, the Courts have started providing remedies under the scope of personality rights wherein protection is granted against the unauthorized use of names, images, voice, likeness, dialogues or traits of popular celebrities.
Selvam & Selvam Blog
APRIL 5, 2022
It refers to marketing in respect of trending topics/events usually undertaken by brands to gain traction and benefit from the popularity that the trending events have garnered. Therefore, brands constantly look to create campaigns or post about any current topic to encash on such opportunities to stay relevant and visible.
Biswajit Sarkar Copyright Blog
JANUARY 22, 2024
Additionally, a name is a crucial element of personal branding, influencing perceptions, forming first impressions, and conveying character. For renowned figures, the importance of their name extends to public perception, brand identity, and professional success. It distinguishes us and shapes our sense of self.
Intepat
MAY 16, 2023
What are Publicity Rights? Publicity rights or personality rights are rights of an individual to control the commercial usage of their identities, such as name, image, voice, and any similar characteristics. Through various case laws, the scope of publicity rights has been expanded by the Indian judiciary.
IP and Legal Filings
FEBRUARY 20, 2024
ABSTRACT There has been a dramatic increase in the commercial use of celebrity personalities by people not authorized to do so compared to the earlier times. Protecting personality rights has become a growing problem in India due to deepfakes, morphed pictures, etc. Interesting right? Puttaswamy v.
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