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[Guest post] Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing

The IPKat

Here's what Anna Maria and Lorenzo write: Parasitic advertising on UEFA Euro 2020: Italian Competition Authority imposes first sanction for ambush marketing by Anna Maria Stein and Lorenzo Maniaci Ambush Kat By its decision No. 16 of 11 March 2020 ('Law-Decree No. 16/2020'), converted with amendments, by Law No. 31 of 8 May 2020 ('Law No.

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Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts?

SpicyIP

Image from here Manu Bhaker’s Olympics Victory: Do Brands Violate Publicity Rights by Putting out Congratulatory Posts? Moment marketing” refers to a strategy where brands can take advantage of ongoing events to gain relevance, and especially for some of the sheen of patriotic athletic victories to wear off on them.

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Infographic | Trademarks 101: super bowl exclusivity

Olartemoure Blog

Arguably the most important sports event in the U.S.A., the Super Bowl moves billions of dollars, mainly through advertising. The National Football League (NFL) , organizers of the event, have created and grown the brand of the Super Bowl to what it is today. In 1969, the NFL trademarked “Super Bowl”. Our Experts María A.

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From Static Symbols to Fluid Brand Identities

IP and Legal Filings

The Reason Behind This Evolutionary Development Brand and companies have made it a trend to evolve from time to time creating variants over their original/ main or core mark. It strengthens brand awareness, builds a better rapport, and a more intimate Business-to-consumer relation which builds trust and faith in their product.

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How NCAA Athletes and Brands Can Avoid Big Mistakes in NIL Influencer Agreements

JD Supra Law

The biggest event of the year in college sports just concluded as national champions were crowned in men’s and women’s basketball, and hundreds of thousands of college athletes are entering the influencer marketplace for the first time. billion industry in 2021, with NCAA athlete advertising alone predicted to grow to $1 billion a.

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Football Chief Slams IPTV Pirates While Sponsored By Piracy “Supporter”

TorrentFreak

For many image conscious consumer-orientated businesses, a key to commercial success lies in carefully calibrated branding and marketing. Thousands of pirate sites rely on advertising to generate revenue but entertainment companies are keen to highlight the downsides of dealing with them. Other issues are even more tricky.

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Sounds, Colors, Scents, and Other Nontraditional Trademarks

Erik K Pelton

Non-traditional trademarks are those things that indicate the source of a brand, but are not brand names, logos, or slogans. And that is one key in doing these things is, if it’s a one off, it’s going to be a lot harder to protect than if it’s something that’s consistently done by a brand.

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