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10 reasons that small businesses need to protect their trademarks

Erik K Pelton

The following is an edited transcript of Chapter 21 of my book video Building a Bold Brand: Small Business Concerns Small businesses are just as capable of creating and building great brands as big businesses are. In fact, small businesses may be even more capable.

Business 130
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25 Ways to Use Your Trademark

Erik K Pelton

There are so many ways one can use their brand’s trademark. The following is an edited transcript of my video 25 Ways to Use Your Trademark.

Trademark 130
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Patent, Trademark, and Copyright: Definitions and Distinctions

Erik K Pelton

The vast majority are brand names, logo, and slogans. It can get complicated when there’s overlap if a business or a product has elements that are protected by each of these concepts of intellectual property. That’s why intellectual property is really a portfolio of possible protections and rights that a business can have.

Trademark 130
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Small business trademark protections are more critical than ever

Erik K Pelton

The following is an excerpt from my book, Building a Bold Brand. I am particularly sensitive to the trademark challenges that small businesses face for several reasons. Since 1999, I have built and managed my own small business, Erik M. In fact, small businesses may be even more capable. Television advertising.

Business 130
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Trade Dress Protection for Non-Traditional Marks in the Fashion Industry

IP and Legal Filings

The fashion industry sector extends beyond simple trademarks, such as logos or brand names, but rather includes characteristics, including colour palettes, product forms, or even the structure of physical store spaces. In an aesthetic-driven industry, these marks are very important for differentiating one brand from another.

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Announcing the Sixth Edition of Advertising & Marketing Law: Cases & Materials by Tushnet & Goldman

Technology & Marketing Law Blog

Rebecca Tushnet and I are pleased to announce the sixth edition of our casebook, Advertising & Marketing Law: Cases & Materials. We also have two online-only chapters on housing discrimination (Chapter 20) and political advertising (Chapter 21), both also freely downloadable. Chapter 2: What is an Advertisement?

Editing 126
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Atlas Van Lines Moves to Protect Its Brand in Trademark Infringement Lawsuit

Indiana Intellectual Property Law

According to the complaint, Atlas Van Lines was founded in 1948 and has become a globally recognized brand, with over 430 independent agencies and partners in 140 countries. They own trademarks related to “Atlas,” which have been heavily promoted through advertising, online presence, and community engagement.